How to Grow Your Shopify Store [2024]

Selling online and looking for ways to improve your Shopify store? Read this complete blog post to find actionable tips on how to grow your Shopify store. 🚀

Shopify is one of the leading eCommerce platforms, which is easy to use and powerful. It is being used by 4.5 million businesses worldwide due to its simplicity and ability to create beautiful storefronts.

Pick any niche, and you’ll find hundreds or maybe thousands of online stores, suggesting that the market competition is fierce. In this blog post, I will cover everything you need to improve and grow your Shopify store in this highly competitive market.

So, let’s begin! Make a brand new identity, change Shopify store name and disrupt the market to grow your shopify store.

9 Simple Tips To Grow Your Shopify Store

Provided below is the complete list of actionable tips to grow your Shopify store:

1. Market Your Products Over Social Media
2. Make Your Store Mobile-Friendly
3. Leverage Organic Traffic Through SEO
4. Double Down on Email Marketing
5. Retain Your Existing Customers
6. Launch Flash Sales
7. Go Global
8. Optimize Store with Rich and Engaging Content
9. Run Paid Ads

1. Market Your Products Over Social Media

We all know that people are crazy about social media nowadays. Folks love to surf and go through posts and feeds on social media platforms. If we talk about Facebook, it had 2.93 billion MAUs (Monthly Active Users) recorded in the 2nd quarter of 2022. You can leverage social media platforms to reach more customers.

Social media platforms can connect you with potential customers and help you grow and promote your Shopify store in many ways. Using social media platforms, you can create brand awareness, sell products through social selling, engage your customers, receive feedback, and provide customer support.

Shopify also has built-in features to integrate social media platforms with the store and promote the products through multiple channels. It helps convert followers into customers on popular social media platforms like Facebook, Instagram, TikTok, and YouTube.

2. Make Your Store Mobile-Friendly

The fact that mobile shopping is currently trending amongst shoppers is just undeniable. Supporting the same, one research by Statista revealed that US mobile commerce sales exceeded $360 billion in 2021 and are expected to reach $710 billion by 2025.

Therefore, making your online store mobile-friendly has become necessary to survive in the eCommerce industry. Today, more people use mobile phones and shopping apps to find and purchase products online.

To tap into mobile commerce:

• Ensure that you are using a responsive and mobile-friendly Shopify theme.
• Implement features such as mobile login / WhatsApp login.
• Replace the navigation bar with a hamburger menu.
• Optimize and compress the product images.
• Optimize the popups and forms for mobile devices.
• Enable the AMP version of your online store.

If you have built a considerable customer base, you can also leverage the power of m-commerce by building mobile shopping apps for your store for Android & iOS devices.

3. Leverage Organic Traffic Through SEO

We all know how organic traffic is important for Shopify stores to grow. Making your Shopify store SEO-friendly will help you increase your visibility on the search engines and drive more organic traffic to your store. Here are some of the basic things you can do to optimize your Shopify store for SEO:

• Include a Sitemap: Make sure that all your product pages are included in the sitemap and are indexable.
• Optimize Meta Data: Write informative and unique meta titles and descriptions in Shopify, which helps the search engines better understand your website.
• Reduce Loading Time: Ensure your website passes Google’s core web vitals. If not, try reducing the loading time of the web pages. You can use the PageSpeed Insights tool to measure your website performance.
• Use Proper Navigation: Use breadcrumbs and breadcrumb schema on your Shopify store to make it easy for users to navigate.
• Find & Use Profitable Keywords: Perform regular keyword research to find trending queries and create useful content around them to better cater to your customer’s needs.
• Make Use of SEO-Friendly Shopify Theme: Choose a Shopify theme that is highly responsive and loads faster. It will help you gain SEO advantage.
• Improve User Experience: Make sure your Shopify store is easy to browse and offers a hassle-free shopping experience to the customers.
• Build Backlinks to Your Site: Build backlinks from other websites to your Shopify store to significantly push your rankings. Some common ways to do that are HARO, link exchange, and guest posting.

These all were just the basics of SEO!

There are many other things to consider when optimizing your website for SEO. You can hire an SEO expert for your Shopify store or follow our SEO Checklist for Shopify to make your website search engine-friendly and increase your organic reach.

4. Double Down on Email Marketing

“Email marketing was dead in 2023,” said someone who doesn’t know how to do it correctly!

In 2024, people still check their emails regularly, making it one of the best channels to reach out to them. You can use email marketing to grow your Shopify store. Many eCommerce behemoths, such as Amazon and eBay, use emails frequently to connect and build long-lasting customer relationships. Email marketing-related statistics suggest a healthy ROI of $36 for every $1 spent.

There are a number of ways you can grow your email list and see your Shopify store grow along with it using the right practices. Some common ways businesses collect emails from visitors are through popups, gated content, and registration forms. Some of the best practices for Shopify email marketing are:

• Sending greetings email upon customer registration.
• Abandoned cart emails with discounts and offers.
• Order confirmation and payment acknowledgment emails.
• Product recommendation emails.
• Distributing coupon codes and marketing offers in your store.

Moreover, you can use Shopify’s built-in email feature to create and execute email marketing campaigns for your store.

5. Retain Your Existing Customers

Imagine filling a bucket full of holes.

You may scream, ‘It’s stupid. We should fix the leakage first!’

The same is the case with your Shopify store. You work day & night and spend a lot of money to attract new customers, but what’s the result? They never return back to your store after making one or two purchases. That, in turn, results in low average customer lifetime value and puts you into an unprofitable deal.

Therefore, it is equally important for the Shopify store owners to retain existing customers and onboard new ones. A study by Bain & Company found that retaining customers by just 5% can increase profitability by 25% to 95%. You will be amazed that most successful store owners direct their resources toward customer retention.

Some of the common ways to improve the customer retention of your Shopify store are:

• Leverage personalized shopping experience.
• Engage with the customers on social media and build solid connections.
• Offers exclusive deals and discounts to your loyal customers.
• Receive shopping experience feedback from customers.
• Offer flexible payment options, such as partial payment and EMI facilities.
• Offer real value to the customers through the products.

You can also create loyalty programs for your customers to glue them with your brand.

 6. Launch Flash Sales ⚡

Online shoppers love deals & discounts.

Launching a flash sale is one of the effective ways to create market hype and sell your products in less time. It is one of the best ways to create market hype and attract many new customers to your online Shopify store. This way, you can have great online exposure to new customers and have a chance to convert them into regular customers through loyalty programs. You can also set compare at price in Shopify to offer discounts on the product price to the customers.

Some of the best practices for a successful flash sale launch are:

• Determine the goal of the sale & choose the products.
• Boost marketing across social media and other channels.
• Keep the deal limited to create a FOMO.
• Keep your website ready for massive traffic.

7. Go Global🌍

One of the most coveted benefits of selling online is that it allows you to sell from anywhere to any location worldwide. Many of the leading eCommerce businesses that started as local sellers are currently doing business globally. Expanding your global reach is one of the best ways to improve and grow your online business on Shopify.

Besides increasing sales and a wider customer base, going global can help you have international brand recognition. Shopify is built for businesses of all sizes, from small local vendors to bigger brands selling their products in multiple countries. Therefore, it comes with various currency and language options, making it easy to enter new markets.

You may create multiple Shopify stores for different regions or use different subdomains for each store; the choice is yours!

8. Optimize the Store with Rich and Engaging Content

Good content engages the visitors to stay longer on your websites.

The thing visitors see, read, and experience on your website plays a major role in deciding the conversion. Ensure that the product page’s content is informative and compelling enough to persuade the visitors to convert. Use high-quality images and videos to display your products in a better way.

Furthermore, you can also create a blog to grow your Shopify store’s online presence by addressing various problems faced by customers. This way, you can nurture each and every stage of the sales funnel through content and ultimately grow your Shopify store.

9. Run Paid Ads

Lastly, paying to advertise is one of the best ways to grow your Shopify store.

This can be the best choice when you have just launched your brand and waiting for your first hundreds of customers. Paid advertisements can help you quickly attract qualified customers to your Shopify store with a high conversion rate!

This way of growing your Shopify store may not suit you if you run on a low marketing budget. You may be in direct competition against some eCommerce giants, such as Amazon, for high purchase intent keywords. You can use multiple platforms to run paid ad campaigns, such as Facebook, Instagram, and Google. You can choose the platform according to your audience base.

Running paid ads for your eCommerce store can help you have instant visibility and recover abandoned customers through remarketing. Google Ads and Microsoft Bing Ads are two of the most popular platforms for running online ads. You may also use Google Ads Revenue Calculator to predict the revenue you can expect to generate from your Google Ads campaign.

Also continue reading, How to Find Shopify Stores?

Conclusion

Your Shopify store requires your consistent efforts for its growth. Get started with the tips here to grow your Shopify store and see the products flying off the shelves. Every business is different and may require different approaches for its growth.

But, one common thing amongst the successful Shopify stores is the customer-centric approach. Focus on providing your customers the best value and experience for sure-shot business success. 🍀

---

Frequently Asked Questions (FAQ)

How To Make More Profit On Shopify?

Ans. No matter what you sell on your Shopify, it is essential to drive quality traffic to it to make money. Therefore increasing organic traffic to your Shopify store is essential to make more sales and thus profit on Shopify.

How Do I Grow My Brand On Shopify?

Ans. Growing your online brand on Shopify requires consistent efforts. You can use the tips in this blog post to grow your Shopify store.