10 Highly Successful B2b Online Store Examples for 2024

Looking forward to growing your B2B business online? Here are the 10 highly successful B2B eCommerce examples to inspire from. ✨

The Covid-19 pandemic has totally reshaped the global economy and the last few years have remained like a rollercoaster ride for businesses. We can see a clear transition of most business operations from offline to online, accelerating the online B2B activities. A business-to-business eCommerce is a bit different from a B2C store and targets a totally different audience base.

If you are also a B2B business owner looking to step into the eCommerce ecosystem, then this blog post is for you! 😀

We have listed the 10 most successful B2B online store examples that you can learn from.

Best Examples of B2B eCommerce Stores

1. Alibaba
2. Amazon
3. Acme
4. Bulkbookstore
5. Curbell Plastics
6. Chocomize
7. Firerock
8. General Electric
9. OverDrive
10. Quill

1. Alibaba

Founded by Jack Ma in the year 1999, Alibaba is one of the best B2B eCommerce examples to inspire from. The company specializes in different business verticles such as core commerce, digital media, entertainment, and cloud computing.

The secrets of Alibaba’s success lie in its extensive product coverage, a large network of global suppliers and manufacturers, and expansion to new markets. The platform connects wholesale customers directly with the suppliers and manufacturers and makes a profit from the commissions and promotions.

It is a perfect B2B example in eCommerce telling why a clean & visually appealing online presence is important for your B2B store. Alibaba showcases real and appealing pictures of the products on their category pages along with prices, which invoke customers’ interest. Another interesting thing about this platform is its customer-centric approach. It features a survey panel where users can provide feedback on their experiences on the platform.

Things to Learn From Alibaba:

• Keep your website clean & appealing.
• Focus on a variety of products.
• Take your customers (and their feedback) seriously.

2. Amazon Business

Amazon is a well-known name in the retail eCommerce world.

Earlier known as Amazon supply, the Amazon Business was launched in 2015. It crossed the $15 billion milestone in gross merchandise volume in 2019, which was expected to increase 5x in the year 2023.

Amazon Business offers almost all the features that any B2B business might require. It owes much of its success to its excellent customer support, unforgettable user experience, and disruptive innovations. The company has expanded its business horizons by offering services such as Cloud Computing, AI, and Digital Streaming.

Things to Learn From Amazon Business:

• Ease of usability can be a winning factor in B2B eCommerce.
• Innovation is necessary for growth.

3. Acme

Acme is one of the most famous packaging providers for logistics operators and shippers. Their innovative B2B eCommerce site is best known for its attention to minute details. It is designed in a manner that every image, content, and clickable area is attractive.

It offers sufficient information about the products and services. The success behind Acme is they use the best animations, pictures and layouts to showcase their products. The bold and clean design of the webpages, colour combinations and content speak a lot about their brand and what they do.

Things to Learn From Acme:

• Choose a design that matches your brand.

4. Bulkbookstore

As the name suggests, BulkBookStore is an online platform that sells books in wholesale. We have included this in our list of best B2B eCommerce examples because of its unique business approach.

Today, most online retailers sell individual copies of books to customers. But, there can be special cases when the customers require multiple copies of a single book. For example, distributing books to the students in a school. This is where the Bulk Book Store found a business opportunity and filled the market gap with its wholesale book-selling business.

The business’s online website features more than 3 million published books that customers can order in bulk. Some other important factors that add to the success of this B2B eCommerce business are the smooth ordering process, timely delivery, and impressive discounts.

Things to Learn From Bulk Book Store:

• Drill down the niche and find market gaps to succeed.

5. Curbell Plastics

Curbell Plastics is one of the best eCommerce B2B examples that you can inspire from. Their website is responsive and built with special features such as reductive navigation that helps customers find the products they are looking for.

The company sells plastic materials online of different shapes and sizes. The beautiful design of the homepage and category pages of the website is also noteworthy. The category pages feature beautiful images of the products the company sells and the option to narrow down the search using shape filters. The order page lets the customers request quotations for the products in whatever size and shape they want.

Things to Learn From Curbell Plastics:

• Keep your eCommerce store responsive.
• Help the customers find the products they want through navigation.

6. Chocomize

Chocomize is one of the famous examples of B2B companies offering customized gifts at wholesale rates in the U.S. It is popular amongst corporates as an easy way to order customized gifts in bulk for employees. Although missing the deal, the company witnessed massive growth after being featured in the Shark Tank show.

They are offering 200+ varieties of gifts that businesses can choose from. The website design, homepage, and colour combination meet the brand and its products. The top navigation bar on the website is truly useful for the visitors that help find gifts by products, occasions, and budgets. It is a wholesale B2B eCommerce store that accepts only bulk orders and can deliver up to 1000 orders per day!

Things to Learn From Chocomize:

• Be unique and create your own brand.

7. Firerock

Another business-to-business eCommerce example includes Firerock. It is one of the leading B2B eCommerce companies that offer building materials to their clients, such as wooden flooring, cedar roofing, and much more. The company leverages pixel-perfect images of the products on its online store to provide a better product experience to B2B customers.

It also gets traffic from Pinterest by displaying its products most efficiently. Their blog also drives a healthy amount of visitors to their main site by educating the visitors about their latest products.

Things to Learn From Firerock:

• Identify your target audience and leverage multichannel marketing.

8. General Electric

General Electric has gained huge popularity due to its innovative and creative story ideas, making it one of the best B2B eCommerce website examples to inspire from. People always love to hear creative stories, so the team members of General Electric started marketing campaigns with innovative stories. As a result, their online eCommerce site enjoys significant organic traffic, which drives their business.

It is a good B2B eCommerce example that works in different segments such as finance, lighting, aviation and the digital industry. When talking about power, General Electric is a world leader in developing brilliant innovations.

Things to Learn From General Electric:

• Tell stories, and win loyal customers that will drive your business.

9. OverDrive

OverDrive is best known for providing audiobooks and eBooks for educational purposes. It helps organizations and businesses to build digital book collections for students and employees. The B2B eCommerce company leverages product descriptions that are easy to understand and clearly define what they are selling.

Their site is clean, simple and easy to use. The search functionality is highly responsive which makes it easy to search for the content that exactly the user is searching for.

Things to Learn From OverDrive:

• Make your site easy to use for your customers.

10. Quill

Last but not least, Quill completes the list of examples of B2B companies doing online business. It is an eCommerce company that supplies stationery and office products. They supply products such as paper, ink toner, furniture etc., to small and medium businesses. They have made an attractive eCommerce website that can easily capture customers’ attention with its wide functionalities.

The website comprises almost all the features such as customization capabilities, filters, guided navigation features, and much more. As a result, with all such functionalities, they ensure a top-notch customer experience. Quill also offers huge discounts and special deals through emails to its subscribers.

Things to Learn From Quill:

• Focus on providing an unforgettable shopping experience to your customers.
• Offer deals and discounts to increase sales.

Final Thoughts

E-commerce is an excellent way to flourish your B2B business and reach new cusotmers. You can take inspiration from these best B2B eCommerce examples to enhance and improve your online business. 🚀

The success of a B2B eCommerce store depends on several factors, which also depend on the type of business you’re into. However, the most common success factors of eCommerce B2B stores are great customer experience, better branding, and the end product value. 🍀

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Frequently Asked Questions

1. What is the B2B eCommerce market size?

Ans. According to one research, the global business-to-business eCommerce market size was estimated at $6883.47 billion in 2021 and is expected to grow to over $7907.04 billion in 2022.

2. What is the difference between B2B and B2C eCommerce?

Ans. B2B eCommerce ensures using online platforms to sell products or services to other businesses. Whereas B2C eCommerce mainly focuses on personal consumers.

3. Which platform is best for B2B business?

Ans. Some of the best eCommerce platforms to set up your online B2B store are Shopify Plus, Magento, and BigCommerce.