7 Best Shopify Themes for SEO [2024]

Did you know that a Shopify theme can play a major role in your online store’s SEO?

You can apply a theme to your Shopify store to improve your site’s SEO. There are many feature-rich themes available in the Shopify theme library that can improve your store’s SEO. All themes in the Shopify theme library support top-notch features of the Shopify platform, like a store locator, countdown timer, quick view, and EU translations.

If you are confused and unsure which is the right SEO-friendly Shopify theme for your online store, you have landed at the right place! In this article, I will introduce you to the seven Best Shopify Themes for SEO that can narrow down your search and direct you toward the right theme.

This guide is helpful for choosing an SEO-friendly store theme when setting up an online store on Shopify or customizing the existing theme.

Jump to 🏃‍♂️

• Does Your Shopify Theme Affect SEO?
• Characteristics of an SEO-Friendly Shopify Theme
• Best Shopify Themes For SEO – Quick Comparison
• 7 Best Shopify Themes for SEO
  1. Be Yours
  2. Palo Alto
  3. Broadcast
  4. Expanse
  5. Vantage
  6. Impulse
  7. Sense
• Wrapping Up
• Frequently Asked Questions (FAQ)

Take your SEO efforts to the next level using our curated list of best free SEO tools.

Does Your Shopify Theme Affect SEO?

Yes, your Shopify theme can greatly affect your online store’s SEO ranking. Here are some factors that might get affected by the Shopify theme for your online store:

Site Speed: One of the critical factors that may affect by the Shopify theme is your store’s speed.

Structured Data: Most of the Shopify themes provide pre-built structure data. If you apply a Shopify theme that allows you to add or update any fields in structured data, it might improve your Shopify store’s SEO.

Navigation: A Shopify theme featuring easy navigation can help visitors to go through your website smoothly and may affect your site’s SEO by improving user experience.

Content Layout: The layout of your store’s content may affect how Google crawls and ranks your site. A Shopify theme that allows you to design content layout may affect your site’s SEO.

Applying an SEO-friendly Shopify theme to your online store is the first step toward SEO. There are many other ways you can boost your online store’s SEO. You can always hire Shopify SEO experts for that and save your valuable time.

Also Read, Best Free Shopify SEO Apps & Tools to Power Up Your Business in 2024

Characteristics of an SEO-Friendly Shopify Theme

Choosing the best SEO-friendly theme from the collection of Shopify themes can give you a hard time. Here are some characteristics of an SEO-friendly Shopify theme you should consider before choosing any theme for your Shopify store. They are as follows:

Customizable Metadata: It is a crucial characteristic that can boost your site’s SEO. Make sure the theme supports the customization of metadata.

Responsive: Make sure the theme is responsive. People use mobile devices more than desktop computers for shopping online. Moreover, it can rank your site for responsive related queries in search engines.

Loads Faster: A theme that loads faster can improve an online store’s overall loading time and help in improving the store’s SEO.

Valid HTML: Valid HTML in your theme can help you improve crucial aspects of SEO, such as browser compatibility, crawl rate, and user experience.

Sharing Over Social Media: Keeping the popularity of social media platforms in mind, consider a theme that allows visitors to share the products instantly over social media platforms.

Language Support: It can help target your audience by location. Ideal for businesses with international sales to target visitors who speak various languages.

Image Optimization: The theme that supports image optimization in the content can improve the site’s performance by increasing the site’s speed.

Support Service: It is not directly related to the site’s SEO, but it can do other essential things such as:

• Provides help in customization.
• Solve any problems and errors in a theme.
• Let you give suggestions and recommendations for the next update.

7 Best Shopify Themes For SEO

A responsive, user-friendly, and high-performing theme is part of the essential Shopify SEO checklist. Listed below are the top Shopify themes fulfilling all the requirements of an SEO-optimized Shopify theme.

1. Be Yours

Be Yours Shopify theme developed by RoarTheme is specially designed to convert your online store in a fast and responsive store to provide an excellent user experience. It supports major EU languages to address your international customers. It provides more than 30 sections, like product sales points, multiple landing, and collection templates to help increase your site’s SEO.

Key Features

• Support major European languages.
• More than 30 sections are available.
• Specially designed to support drop shipping.
• Support physical stores.
• Minimal setup steps for quick launch.
• Lifetime license for one store.

Price: $250 (Unlimited Free Trial Available)

View Theme

2. Palo Alto

Palo alto is a great Shopify theme developed by Presidio Creative with exceptional design to showcase images to support visual storytelling. It is also providing optimized longer text sections for brand storytelling. It can handle stores with heavy transactions. It is built with best-in-class performance techniques and developed to convert mobile traffic for speed and mobile to improve the site’s SEO.

Key Features

• An in-built feature that copies the ability of apps, like multiple popups and out-of-stock notifications, and improves the site’s performance.
• Optimized for mobile and speed.
• Specially designed for showcasing images to support visual storytelling.
• Design to support stores with heavy transactions.
• Support brand storytelling with optimized longer text sections
• Lifetime license for one store.

Price: $280 (Unlimited Free Trial Available)

View Theme

3. Broadcast

Invisible Themes develop the Broadcast Shopify theme with powerful and unique features to boost sales for the online store. It is loaded with more than 20 sections on pre-built content pages, like Contact, About, and Story, to launch your site quickly. You can launch quickly with its minimal setup steps. It can handle stores with heavy transactions.

Key Features

• Supports unique features like one-click add to cart, product upsells, and robust promotional features.
• Design to support stores with heavy transactions.
• 20+ sections on pre-built content pages.
• Support physical stores.
• Minimal setup steps for quick launch.
• Lifetime license for one store.

Price: $280 (Unlimited Free Trial Available)

View Theme

4. Expanse

Expanse is a very simple and versatile theme developed by Archetype Themes, especially for Shopify stores having huge products to showcase. It can handle stores with heavy transactions. It gives language support to stores with international sales to justify non-domestic customers who speak different languages. It can help your customers in shopping and maximize product awareness with its powerful custom promotion designer for all templates.

Key Features

• Supports cross-sell shopping.
• Provides 20+ sections like product sales points & meta fields, multiple landing, product, and collection templates.
• Support major European languages.
• Provides a powerful custom promotion designer for all templates.
• Specially designed to support drop shipping.
• Design to support stores with heavy transactions.
• Support physical stores.
• Lifetime license for one store.

Price: $320 (Unlimited Free Trial Available)

View Theme

5. Vantage

The Vantage Shopify theme from We are Underground is specially designed to support small and large catalogs. It can handle stores with heavy transactions. It provides language support for online stores with international sales to target non-domestic customers who speak other languages. It is designed to showcase images to support your Shopify store’s visual storytelling. It also supports physical stores.

Key Features

• Support major European languages.
• Specially designed for showcasing images to support visual storytelling.
• Design to support stores with heavy transactions.
• Support physical stores.
• Lifetime license for one store.

Price: $300 (Unlimited Free Trial Available)

View Theme

6. Impulse

The Impulse Shopify theme is specially designed and developed by Archetype Themes to support editorial content. The template comes with rich eCommerce and SEO features to promote your products. Moreover, it is optimized to support brand storytelling by providing longer-form text sections with ultra-sleek and minimal design for your online store.

Key Features

• Support brand storytelling with optimized longer text sections.
• Specially designed for showcasing images to support visual storytelling.
• Support physical stores.
• Lifetime license for one store.

Price: $350 (Unlimited Free Trial Available)

View Theme

7. Sense

Sense Shopify theme is uniquely developed by Shopify, providing extensive product detail layouts. It can represent your brand with a fresh color palette and smooth angles against curved elements so customers can go through your store effortlessly. You can build trust with customers through videos, product descriptions and testimonials with garnished product understanding. It provides advanced customization settings to design without coding.

Key Features

• Advanced customization options.
• Garnished product understanding.
• Minimal setup steps for quick launch.
• Supports the latest Shopify features.
• Regular theme updates for free.

Price: Free

View Theme

You can also add Shopify apps to increase traffic to your store by extending the features of your current store.

Wrapping Up

Applying an SEO-friendly theme to your store is the first step to getting a higher ranking on the search engine result pages. Every SEO-friendly theme discussed in this blog has essential features you should consider before finalizing any Shopify theme for your online store. You should analyze your store requirements and compare these themes accordingly.

I hope you will find this blog helpful.

Good Luck! 🙂

Related Reads:

• Best Minimal Shopify Themes
• Best Shopify Themes For Mobile
• Best Shopify Themes For Clothing & Fashion Stores
• Best Shopify Themes For Beauty Products Stores
• Best Shopify Themes For Home Decor Stores
• Best Shopify Themes for Digital Products

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Frequently Asked Questions (FAQ)

1.Will Changing Shopify Theme Affect SEO?

Ans. Yes, changing the Shopify theme can greatly affect your store’s SEO. In this blog post, I have discussed some crucial factors that might get affected by changing the Shopify theme and its impact on your store’s SEO. You can find them above.

2. Is It Worth Paying For a Shopify Theme?

Ans. Free Shopify themes are good if you are new and have just started on the Shopify platform. But if you want to grow your business and want all the top-notch features that Shopify themes have to offer, you have to consider paid Shopify themes.

3. Can you customize Shopify theme?

Ans. Yes, you can make basic customizations in Shopify theme, by modifying the layout and editing the CSS files. Learn here to edit CSS in Shopify.