How to Promote Shopify Store in 2024: 21 Actionable Tips

Creating a Shopify store is just the beginning. To get new customers and make sales, you need to promote your Shopify store in every way possible.

But most businesses have one question: How to advertise Shopify stores?

In this post, find 21 actionable strategies on how to promote  Shopify store.

Let’s get started.

21 Tips on How to Promote Shopify Store

There are different methods and strategies to promote a Shopify store. However, not all methods are timeless or effective in the long run. We have researched hundreds of Shopify stores to figure out the most effective strategies to promote a Shopify store in the long term.

Here are the 21 ways we found to be highly successful for small and large businesses alike.

1. Create a Google Business Profile

One of the first things to do to gain local traffic to your Shopify website is to create a Google Business Profile. This will make your business eligible to appear for relevant queries.

There are several advantages to having a strong and optimized Google Business Profile, such as:

1. Appear in Google Search, Google Maps, and Google Assistant for local searches
2. Communicate with customers via posts, offers, direct messages, FAQs, etc.
3. Showcase your products, services, reviews, and more on your profile
4. Gain insights into how customers find and interact with your business
5. Accept orders, reservations, bookings, and quotes from your profile

2. Target Long-Tail Keywords

Focusing on long-tail keywords is a good way to get more traffic and promote your Shopify store.

Long-tail keywords are variations of your primary keywords with modifiers. A single primary keyword can have different long-tail keywords.

For example, ‘winter clothing’ is a primary keyword. A few of the long-tail keywords for the same are, best winter clothing for women, best online store to buy winter clothing, formal winter clothing for men in 2024, etc.

While short keywords are traffic magnets, the competition around such keywords in your industry may be higher. But with long-tail keywords, the competition may not be high. At the same time, the user intent is much more precise.

There are diverse tools like Semrush, Ahref, Ubersuggest, etc. to find relevant long-tail keywords for your store and products.

For example, let’s consider the keyword ‘winter clothing.’ It has a higher search volume, but the competition is higher.

Now, let’s consider the long-tail keyword ‘winter clothing for men.’ It has lower volume and difficulty. And the intent behind the search is more obvious.

As a business, you have better chances to rank better for the long-tail keyword than the first one. These keywords are also important for your site’s SEO as they can offer better conversion rates, work better for voice searches, and have clear intentions behind the search.

3. Set up an Affiliate Program

Setting up an affiliate program is another option to promote your Shopify store.

You can promote your products on other people’s social media channels, websites, etc., for a certain commission with affiliate marketing. It is beneficial from a cost perspective, too, as you only need to pay when your affiliate agents make a sale.

Affiliate marketing helps you reach audiences that may not otherwise find your brand. It helps you create strong brand awareness in target groups with high conversion rates.

Many online businesses run affiliate programs. Shopify has an affiliate program to improve their sales. Hosting services like Godaddy and VPNs like NordVPN also have affiliate programs.

4. Partner with Influencers

Partnering with influencers to promote your products or services on their personal channels is another way to promote your Shopify store. Influencer marketing lets you present your business to a guaranteed audience to sell your products or services.

The influencer marketing industry has grown from $16.4 bn to over $21 bn in 2023. The trend will grow in 2024, as well.

Influencers can promote and sell your products using different strategies:

• Product reviews and recommendations: Influencers can create detailed and authentic reviews of your products. Followers tend to trust the influencers who provide genuine opinions.
• Unboxing and demonstrations: You can have influencers unbox your products and demonstrate how to use them for better reach.
• Giveaways and contests: Hosting giveaways or contests through influencers can generate excitement and increase brand awareness.
• Collaborative product launches: Collaborating with influencers for exclusive product launches or limited editions can create a sense of urgency and exclusivity.
• Sponsored Content: You can pay influencers to create sponsored content featuring your products on social platforms like Instagram, YouTube, or TikTok.
• Live and Q&A sessions: Hosting live or Q&A sessions with influencers where they discuss and answer questions about your products can help you create a deep connection with their audience.

5. Run Online/PPC Ads

Running online ads on platforms like Google is the easiest way to get sales. You can also create campaigns to drive brand awareness and achieve other goals to promote your Shopify store.

Unlike SEO or social media marketing, online ads bring you quick returns.

However, you need to work with an experienced ad agency to improve the ROI of each campaign you run.

6. Implement a Remarketing Strategy

Your potential customers may interact with your website or offers on diverse channels, like social media, newsletters, or even ads. However, they may not take any action despite interacting with your brand. Remarketing can help you re-engage them with your brand and lead them to buy your products or services.

Creating a remarketing strategy is not an easy task. You need to look at the data of the audience interacting with your brand on different channels first.

Here is an example of a remarketing advertisement:

7. Increase Your Social Media Reach

Social media is where most of your audience is. Therefore, working on your social media presence is crucial for your business. You can use a range of strategies to engage with your social media audience to expand your reach.

Here are some tips to promote your Shopify store on social media:

• Post regularly on social media
• Comment on your follower’s brand mentions
• Answer your audience’s questions on social media
• Encourage them to share reviews of your products
• Address negative comments professionally and resolve the concerns

8. Create Short Video Content

Short video platforms like TikTok, Instagram, YouTube Shorts are a great option to reach a younger audience. These platforms also have the chance to go viral.

You can adopt several strategies to take advantage of short-form videos to promote your Shopify store.

Many small brands that wonder how to promote social media often find success with short-form videos.

Here are a few things to keep in mind while creating short-form videos:

• Don’t be overly promotional or salesy
• Understand the trend and go with the same
• Use social media influencers to create viral content
• Look at the competition to get inspiration and do it better

9. Start a YouTube Channel

YouTube is much more than a video-sharing platform. In fact, it is one of the biggest video search engines in the world. Having a strong presence on YouTube enables you to reach new audiences and engage with the existing ones.

You can create both small and long-form videos on YouTube. Both have their advantages.

For example, if you are selling gardening equipment, you can share long-form tutorials, how-to guides, and other informational content.

The platform also allows you to embed your products into the videos to sell. You can also interact with your community on the platform and share updates and news.

10. Encourage User-Generated Content

Google loves user-generated content now. The increased focus on platforms like Quora, Reddit, etc.,) in recent times has encouraged businesses to focus on user-generated content (UGC to gain search engine rankings.

You can do this to promote your Shopify store as well. Having a review section on your Shopify store is an effective strategy to promote your site.

The biggest advantage of UGC content is that your audience believes it more than your ads.

11. Create a Blog

It’s a good time to start a blog, if you haven’t already. The advantages of having a blog dedicated to educating and helping your audience about your products and industry are numerous. It helps you increase organic traffic, generate qualified leads, and establish authority.

You can publish how-to guides, industry news, tips and strategies, case studies, success stories, etc. It can help you establish authority, allowing users to trust you.

12. Start Email Marketing

Thinking about how to market your Shopify business? Utilize email marketing.

Of all the marketing strategies, email marketing has the highest conversion rate. Hence, you need to build a strong email marketing campaign and leverage it to its optimum potential.

Instead of sending them just promotions and offers, share value-adding tips and ideas. You can also use email marketing to send birthday/anniversary emails to customers with special discount codes, greetings emails on occasions, etc.

If we take the gardening equipment store as an example, you can share tips on choosing the best equipment, the best tools for indoor gardens, etc.

But remember to avoid spamming the users with multiple sales emails every single day.

13. Offer Promo Codes

Offering promo codes is an easy way to market a Shopify store. There are different apps available to help you run promo codes on your website. Shopify also has in-built capabilities to help you manage these codes.

Set up promo codes and encourage your users to use them to avail an extra discount. You can distribute these codes through banners, as limited time deals, exclusive member emails, etc. It is also possible to display eligible promo codes on the checkout pages, as well.

14. Offer Freebies

Everyone loves freebies. You can couple freebies with your products to make your customers happy and promote your Shopify store.

You can create minimum purchase thresholds to avail the freebies. This will encourage customers to spend more.

15. Use Quora/Reddit

Platforms like Quora and Reddit are great for answering your audiences’ questions. Many brands use them to introduce and promote their products.

You can add your Shopify store link in the bio to drive visitors to it.

16. Write Guest Posts

Many websites allow guest authors to write for them. This is a great strategy for all who are thinking how do I market my Shopify store.

Guest blogging allows you to reach new audiences on a platform. However, you need to pick a website that is closely related to your niche or with audiences who would want to buy from you.

If you are a garden equipment seller, your ideal niche would be a website talking about indoor gardens, office gardens, sustainable gardens, etc.

It also allows you to build backlinks.

17. Perform Cross-Sell & Up-Sell

Cross-selling and up-selling are an efficient strategy to promote your Shopify store and bring in more sales. These types of sales strategies are more effective than any other marketing plan since you can sell to your existing customers.

The customers have already used your services, and they know your brand and its quality. When you try to cross-sell or up-sell, they would be more inclined to buy the product from you since they are already familiar with you.

18. Start Social Commerce

Social media platforms like Facebook, Instagram, and YouTube allow you to list and promote products on your channels.

This is one of the best ways to advertise Shopify stores, as you already have an audience on these platforms.

These advertisements help your target audience reach the product on your Shopify store. They can complete the purchase comfortably from there by filling in all the required details, such as shopping, payment, etc.

While this is an effective promotional strategy, building a suitable social commerce strategy from the ground up is the key to your success.

19. Partner with Other Store Owners

Many businesses think that other store owners are their competitors. Not really.  You can partner with them for mutual benefit.

One thing you need to remember is to build partnerships with brands that are adjacent to your niche. If you are a garden equipment seller, you can partner with a landscaping business. The relationship can benefit both businesses.

There are also apps that enable you to exchange traffic with other Shopify stores.

This is a great opportunity to promote your Shopify store to the audience of other businesses while they can introduce themselves to your followers.

20. Employ PR Tactics

Public relations is another way to promote your Shopify store. It also works for a local business.

You can sponsor local events and programs to build brand awareness locally. You can also publish news in local magazines, newspapers, online portals, etc., to reach more people.

21. Promote Offline

Many Shopify stores fail to promote their stores offline.

You can attend local fairs, community meetups, and other festivals to promote your store. Trade shows are another great way to promote. And businesses that are wondering how to promote Shopify can use this strategy intelligently.

Doing this enables you to build personal relationships with your existing and potential customers. As competition becomes more fierce than ever before, these relationships will help your business ensure sustainable growth and sales.

Plan Your Shopify Store Growth

Knowing how to promote Shopify store is more than just an afterthought. It is a crucial function to grow your store’s reach and customer base. But having an incredible store that’s easy to use, navigate, and shop from is the foundation of all your marketing efforts. And to do that, you need a proficient Shopify development agency like Meetanshi.

Having already developed and optimized hundreds of Shopify stores, our Shopify developers would love to help you, too.

Get in touch with us to know more!