60+ Email Marketing Statistics You Need to Know [2024]

Electronic mail📧 has come a long way since its birth in 1971. It is one of the vital communication channels on the internet, with over 4 billion active users. Considering the vast user base, it has become an inseparable part of the marketing strategies for businesses.

In this blog post, you will find a list of useful email marketing statistics and facts.

Go through this blog post and make yourself aware of some crucial email marketing facts. It will help you build an effective marketing strategy for your business.

Useful Email Marketing Statistics For 2024

• General Email Marketing Statistics
• Mobile Email Marketing Statistics
• B2B Email Marketing Statistics
• B2C Email Marketing Statistics
• Important Email Marketing Metrics
• Day-wise Email Marketing Statistics
• Region-wise Email Marketing Statistics
• Email Marketing Demographics

General Email Marketing Statistics

1. Email marketing has an eye-catching ROI of $36 for every $1 spent.
2. Email marketing revenue was $7.5 billion in 2020, which is expected to grow to almost 17.9 billion by 2027.

3. One out of two media planners is using email marketing strategies, which was expected to increase by 22% in 2022.
4. The number of emails sent & received per day was estimated to be around 319 billion in 2021, which was forecasted to reach 376.4 billion by 2025.
5. In 2020, 4 billion email users were estimated to use emails as a part of their routine online life, and are estimated to climb up to 4.6 billion users by 2025.
6. 37% of brands have increased their budget for email marketing.
7. 33.33% and 26.67% of marketers send emails weekly and multiple times per month, respectively. More details about the frequency of sending marketing emails are provided in the chart below.

8. 63% of businesses reduce the frequency of emails based on the email’s interaction level.
9. 70% of businesses have increased email marketing for their brands.
10. 43% of marketers have changed their way of measuring email performance due to Apple’s Mail Privacy Protection.
11. Testing your emails with QA, A/B, and spam testing can lead to a 28% higher ROI.
12. 8% of email campaigns do not provide an unsubscribe link in emails.

Mobile Email Marketing Statistics

13. Email communication is preferred by 46% of smartphone users.
14. Apple iPhone email client was ranked first in the email market share in the previous year and still had the highest market share (57.72%) as of August 2022.
15. 1 out of every 5 email campaign is not mobile-friendly.
16. Mobile devices accounted for almost 27% of email addresses, tablets excluded.
17. The average click-through rate of emails on mobile devices is 18.5%, excluding tablet devices.
18. A responsive email design can improve mobile clicks by 15%.
19. 24% of email marketers claim that Apple’s iOS 15 data privacy changes positively affected their marketing strategy.
20. In-depth links for mobile email campaigns have fewer click rates than PC and tablets.

B2B Email Marketing Statistics

21. 90% of B2B marketers think tracking email engagement is the most effective metric to measure content performance.
22. According to 87% of B2B marketers, email is one of the top three organic content distribution channels.
23. Email is considered the most personal method of communication. Yet 89% of B2B email campaigns are sent using the company names.
24. 81% of B2B marketers agree they prefer email newsletters for content marketing.
25. 85% of B2B marketers say they use email marketing software for content marketing.
26. 31% of B2B marketers say email newsletters are the most effective way to support leads.
27. 64% of B2B marketers agreed on the effectiveness of email marketing strategy to successfully complete the business targets in 2021.
28. Almost 16% of emails are lost or filtered by spam filters.
29. Automation is the first priority in email marketing to send specific emails to support the campaign.

B2C Email Marketing Statistics

30. 87% of B2C marketers prefer automation for their email marketing strategy.
31. 50% of subscribers buy from marketing emails once a month. 8 out of 10 customers in the United States subscribe to email newsletters only to receive coupon codes.
32. You will get higher open and click rates if you send up to seven newsletters every week.
33. Personalized emails are used by 60% of retail, eCommerce, and consumer goods and services companies based on previous purchases.
34. Nearly 8 out of 10 people open a welcome email which leads to 4x as many opens and 10x as many clicks as compared to other email types.
35. Autoresponder emails have the highest open rate and click-through rate, which are 98% and 37% respectively.
36. Almost 22% of all emails are read within an hour.
37. In a consumer survey, 59% of respondents agreed that marketing emails have influenced their purchase decisions.

Important Email Marketing Metrics

38. The average email open rate is 21.5%
39. The average email click-through rate is 2.3%.
40. The average email click-to-open rate is 10.5%.
41. The average email unsubscribe rate is 0.1%
42. The education industry has the highest average email open rate and average email click-through rate, which are 28.5% and 4.4%, respectively.
43. The Real Estate, Design, and Construction industry has the highest email click-to-open rate, which is 17.2%.
44. The average email open rate witnessed a massive jump across the industry after the introduction of iOS 15 Mail Privacy Protection.

Day-wise Email Marketing Statistics

Preferable Days to Send Marketing Emails

45. Monday has the highest email open rate of 22%.
46. Tuesday has the highest email click-through rate of 2.4%.
47. Wednesday and Tuesday have the highest click-to-open rates, which are 10.7% and 10.8% respectively.

Undesirable Days to Send Marketing Emails

48. Sunday has the lowest email open rate of 20.3%.
49. Saturday and Sunday have the lowest email click-through rate of 2.1%.
50. Friday, Saturday, and Sunday have the lowest email click-to-open rate of 10.1%.

Region-wise Email Marketing Statistics

51. The UK has the highest email open rate of 22.9%.
52. The Asia-Pacific (APAC) region is on the top with the highest click-through rate and the highest click-to-open rate of 3.0% and 13.4%, respectively. It also consists of the highest unsubscribe rate of 0.3%.

Email Marketing Demographics

53. 99% of email users open their inboxes on a daily basis, with some of them opening more than ten times a day.
54. 58% of email users say they check their inboxes as soon as they get up in the morning.
55. In a survey conducted in the US, 35% and 28% of the participants had two and more than four email addresses, respectively.
56. The average spending time of consumers for reading brand-related emails is 10 seconds.
57. 40% of email users are positive about having a minimum of 50 unread emails in their inbox.
58. Consumers in the US discover brand coupons mainly via email.
59. 9.96% is the average email bounce rate across the industries.
60. Smartphones are mainly used to check inboxes by 59% of Millennials.
61. 67% of Generation Z check their inbox on mobile.
62. The promotion tab is checked at least once a day by 53% of millennial Gmail users.
63. 74% of Baby Boomers, 72% of Generation X, 64% of Millennials, and 60% of Generation Z use email as a personal channel to communicate with brands.

Email marketing is one of the most effective marketing strategies for eCommerce, with high ROI. With more than 60 different email marketing statistics provided in this blog, you can vouch for its effectiveness. You can use these email marketing statistics to craft a solid email marketing strategy for your business.

Other Useful Resources

• Artificial Intelligence Statistics
• Social Media Statistics
• Conversion Rate Optimization Statistics
• User-Generated Content Statistics
• Blogging Statistics
• Affiliate Marketing Statistics
• Coupon Statistics

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Frequently Asked Questions (FAQ)

What percentage of emails are read?

Ans. On average 21.5% of all emails are read, and almost 22% of the emails are read within an hour.

How often should I send marketing emails?

Ans. The optimum frequency of sending marketing emails may vary as per your business and audience. Sending up to seven marketing emails per week (once a day) may not cause you any problems.

Which day is best to send marketing emails?

Ans. The best days to send marketing emails are Monday, Tuesday, and Wednesday. Here is why.

Is the 20% email open rate good?

Ans. A good email open rate depends on the industry you are in. However, anything between 17% to 28% is considered a good email open rate.

Sources: Litmus 1, Statista 1, HubSpot 1, Statista 2, Litmus 2, HubSpot 2, Databox, HubSpot 3, Content Marketing Institute, Email Tool Tester, Statista 3, Litmus 3, MailChimp, Super Office, Salecycle, Getresponse, Litmus 4, Option Monster, Bluecore web, Constant Contact, HubSpot 4, Statista 4, Statista 5, Statista 6, Campaign Monitor