How to Drive Traffic to Your Shopify Store [6 Proven Ways]

Looking for ways to increase traffic to your Shopify store? Stick to this blog post to find out how to drive traffic to your Shopify store.

For the success of any eCommerce business, driving highly convertible traffic plays an important role. Your store may have some of the best products, the lowest pricing, and amazing features, but all these things are useless if you do not have enough traffic to your site.

Attracting many customers to your online Shopify store is a bit tedious task. Fortunately, there is a number of ways using which you can drive traffic to your Shopify store.

I have provided the six most effective strategies to help you get more traffic to your Shopify store.

Let’s begin!

Table of Contents:

• Top 6 Ways to Drive Traffic to Your Shopify Store
  • Optimize Your Shopify Store for Organic Search
  • Run Social Media Ads Campaigns
  • Leverage Influencer Marketing
  • Create Contests & Giveaways
  • Attract Customers with Content Marketing
  • Email Marketing
• Final Thoughts

Top 6 Ways to Drive Traffic to Your Shopify Store

It is crucial to have a clear strategy to increase traffic to your Shopify store. However, there is no single strategy that works best for all businesses. It totally depends on the marketing budget and the type of business you are involved in.

Let’s see how to drive traffic to your Shopify store in six ways.

Optimize Your Shopify Store for Organic Search

To get any products, one of the initial steps that any potential customer will probably do is search for the product on Google. The shoppers searching for the product have comparatively high intent to purchase. Therefore, optimising your Shopify store for SEO is essential to drive those shoppers to your website.

First of all, fix these common Shopify SEO issues before starting to optimize your store. Ensure proper use of keywords, so your products appear on top of the search engine result pages.

Understand what the target audience is searching for, and create a perfect piece of content that can easily attract them to your online store. After collecting a set of keywords that apply to both the product and the niche, start using them across your website. You can use such keywords in headlines, meta titles, meta descriptions, blog titles, subheadings, and blog content. Try incorporating long-tail keywords, as they attract huge traffic to your website.

An eCommerce website may comprise too many images. Make sure that you use high-resolution images with smaller file sizes. Also, add proper alt tags for your images. More importantly, optimizing your website’s loading speed is crucial. Web pages with faster loading speeds rank higher and help offer a pleasant user experience to customers.

Furthermore, you can follow our all-inclusive Shopify SEO checklist to ensure that you do not omit the search engine optimization steps.

Run Paid Ads Campaigns

To boost traffic to your Shopify store, getting in front of your customers is vital. This can be done by running paid social media ads on various platforms; you can create a highly targeted ad campaign tailored for shoppers more likely to click and make a purchase. It is one of the fastest ways to reach your target audience and drive traffic to your Shopify store.

Before running paid ads, identify exactly where your potential customers reside. After defining the social media channel, target audience, interests, search intent, location, and purchase behaviour, set the budget accordingly. Below are certain platforms that you can consider running paid Ads on:

• Facebook Ads: According to Statista, Facebook is the most used social media channel, with nearly 2.93 billion monthly active users. It provides wide opportunities to reach new customers and drive traffic to your online store. The platform facilitates you to target potential customers based on interests, location, behaviour, etc. Additionally, Facebook ads allow for targeting specific types of audiences. For instance, you are selling the best quality tops and dresses. Your target customer is female in the age group of 18-35 years. You can easily target that specific age group and increase your chances of sales and conversions. You can also connect Shopify to Facebook Ads to run advertisements smoothly.

• Instagram Ads: Instagram is one of the leading social media platforms worldwide. As per Statista, it has been forecasted that there will be approximately 1.2 billion Instagram users globally in 2023. The platform has made drastic changes in its interface that emphasize shopping. You need to create a business account on Instagram to run the ads. After signing up, you can connect with potential customers via photos, videos, stories, and carousel ads. For example, if you sell jewellery, then Instagram ads are a great way to showcase the products. You can even link your shop. As a result, the ads and posts become shoppable.

• Google Ads: Make sure you select and run Google Ads on one from search ads, display ads, Google Shopping ads, and YouTube ads which are most relevant to your business type. Google facilitates you to bid on relevant keywords and write quality ad copies that affect your ad placement compared to other advertisers. Running Google Ads can bring relevant traffic and get you the best return on investment if done correctly. Moreover, this Google Ads Revenue Calculator allows you to predict the revenue generated from your Google Ads campaign.

You can also use other platforms, such as Microsoft Bing Ads, Twitter Ads, and LinkedIn Ads, based on where your target audience is!

Leverage Influencer Marketing

Influencer marketing is a great way to bring your online store in front of new audiences. With influencer marketing, you can easily generate more shop visits and boost sales, as they have already developed a sense of trust with their followers. Influencers also make use of various social media platforms for marketing.

Starting influencer marketing campaigns can easily put your products in front of the right bunch of people. Leveraging influencer marketing not only increases web traffic but also creates brand awareness.

Ensure that the influencer you choose reflects the values of your brand and campaign. After choosing the platform, it is crucial to set an influencer budget as it will help decide the type of influencers you will engage with. Now, let’s have a look at a few tips to get good results from influencer marketing campaigns:

• Identify relevant influencers that are most appropriate for you.
• Ensure that they have huge engagement on their posts.
• Provide fair compensation to the influencers.
• Give them a chance to craft their own content strategy.

Create Contests & Giveaways

Creating contests and giveaways is one of the best ways to drive traffic to your Shopify store. It creates excitement and captures the customer’s attention in the short run.

Offer exciting prizes and rewards to the customers in exchange for their participation. Running contests and giveaways is an effective way to grow your email list, boost social media engagement and increase traffic to your Shopify store. Make sure you use tools like Gleam and Woobox to offer giveaways on landing pages or blog posts on your store. The chances of going viral increase through social sharing as a method of entry. When the participants are on your online store, offer them huge discounts or coupon codes to boost conversions.

Attract Customers with Content Marketing

Content marketing attracts potential customers to your website if you are offering interesting, engaging, and valuable content. It is something more than just having a blog. From videos to podcasts, there are multiple opportunities to grow your business in the world of content and build a new audience base.

Offering fresh content helps you position yourself as a business leader in the market and can create a strong brand reputation. It even drives engagement and establishes a good relationship with potential customers. You can include anything to everything that your potential customers might find relevant or interesting enough.

Content Marketing also facilitates finding out search results beyond product and brand keywords. To do so, you can use free tools like Google Keyword Planner and keyword.io that helps explore new opportunities for the business to appear in search results and get in touch with a wider customer base.

Email Marketing

Email marketing is one of the most effective channels of marketing, with a healthy ROI of $36 for every $1 spent. Growing your email list can boost traffic to your online Shopify store. Sending a well-crafted email can create a positive effect and engage people with your business after purchasing. It should provide some value to the readers. You need to offer them relevant information and showcase the products most effectively. As a result, it will build brand awareness and give the shoppers a chance to explore.

In addition to these strategies, you can leverage other marketing channels like Amazon to increase your brand visibility and promote the Shopify store.

Final Thoughts

As your Shopify store is already live, it’s time to get noticed with all the above techniques. It may seem to be challenging at first. But, all the techniques if used effectively, can make the journey much easier.

Am I missing techniques to drive traffic to your Shopify store? Don’t hesitate; please feel free to jot down in the comment section below!

Thanks for reading.