How to Setup & Use Microsoft Clarity on Your Website [2024]

Microsoft provides a free analytics tool named “Clarity“. Using this advanced tool, you can easily track the customers’ behavior and see what activities are performed on your website. In this guide, I will provide you with detailed information about its benefits, how to setup & use Microsoft Clarity on your website.

• What is Microsoft Clarity?
• Benefits of Microsoft Clarity
  • Session Playbacks
  • Heatmaps
  • Insight Dashboards
• How to Setup & Use Microsoft Clarity on Your Website?
  • Steps to Setup Microsoft Clarity on Your Website
  • Google Analytics Integration with Microsoft Clarity
  • How to Use Microsoft Clarity?

What is Microsoft Clarity?

Microsoft Clarity is a free analytics tool that helps understand the user behavior and guides how users interact with various website functionalities. It helps get deeper insights into the performance of the data on your website, measure metrics related to engagement, and can identify the areas of improvement. The added advantage is that you can easily track the performance of your website even with millions of visitors and can get outstanding results without affecting site speed.

Microsoft Clarity has the ability to handle massive traffic on your site without adding any extra charges. The Clarity tool is designed in such a way that it does not affect the page load time, and this makes it easy for the users to navigate through the site and does not have to wait long for the page to load.

You may also love to read the guide to Setup Google Analytics with Cloudflare Zaraz.

Benefits of Microsoft Clarity

The main goal of Microsoft Clarity is to ease the user analytics and allow the websites to easily track features such as bounce rate, page visits. Such an easy-to-use platform offers analysis on major website areas that comprise session playbacks, heatmaps, and insights dashboards. These unique features offer users a better understanding of engagements, replays of specific dashboards, and a dashboard with several sets of filters. You can easily convince people to make the conversion and offer them top-notch user experience using such advanced tactics and determine the areas of improvement.

Session Playbacks

Microsoft Clarity offers to display session playbacks and the page visits of every visitor. It provides a detailed view of where the visitors have visited exactly on the website, where they scroll and click on your website.  These sessions are displayed like a movie and provide a filter button to opt for different data types. Such functionalities allow to easily filter out the required data.

Heatmaps

The Microsoft Clarity analytics show where the visitors exactly clicked on the website. The Microsoft Clarity heatmap has proved to be highly beneficial for the visitors as they can have a complete idea of how long the visitor stayed on your page. Basically, there are two types of heatmaps – Clickmaps and Scrollmaps. The main function of clickmap is to identify the content that the visitors interacted with the most, and Scrollmap helps point out if the prospects have arrived at a place exactly you want them to reach in your site.

Insight Dashboards

The dashboards provide a clear overview of the customers’ behavior and performance. It provides information related to site traffic, visitors who scrolled up and down on the website, clicked on non-existent links, and much more. The Microsoft Clarity dashboard offers several filters that can magnify certain data. This makes it easy to analyze the most popular pages and conversion rates and get to know how the visitors interact with the site.

How to Setup & Use Microsoft Clarity on Your Website?

Clarity is a behavioral analytics tool that facilitates understand what users are actually doing on the website. It helps identify the part of a website that gets the least engagement and boost conversion. Here, I will help you setup & use Microsoft Clarity for website and enhance your website’s user experience.

Steps to Setup Microsoft Clarity on Your Website

Clarity by Microsoft is a free and easy-to-use platform. If you are just starting up with MS Clarity, you need to sign up. Use the following steps to setup Microsoft Clarity on your website:

Sign Up for Clarity

• Move to https://clarity.microsoft.com/ and then,  sign up using any of the log in methods provided on the screen.

• After signing up, click on the “Add New Project” button on the top left corner, enter project name & website URL, select the site category, and submit the information.

• To start using Clarity, you need to insert the tracking code in your website. Each website that you add to your Clarity account requires an unique tracking code to install. You can get the Clarity tracking code from the Settings > Setup.

• Paste the Microsoft Clarity code in the <head> section of your website. You can also add the same script on multiple subdomains of your website.

Google Analytics Integration with Microsoft Clarity

• To integrate Google Analytics with Microsoft Clarity, you need to click on “Get Started” and can get your project connected. Provide the access permissions and click on ‘Continue’.

• Navigate to Setup > Settings. Select the project that you want to integrate with your Google Analytics account. And, then choose the website that you are willing to connect.

• After saving, the project gets connected to your Google Analytics account.

• To delete the project, click on delete this project from Google Analytics. Confirm Disconnect on the pop-up window.

How to Use Microsoft Clarity?

Apart from the functionalities as mentioned earlier, there are several other features that will help you get more information:

• The Microsoft Clarity tool is designed to maintain the privacy of the users. The store owners can get the actionable data without violating any privacy policy of the visitors.
• Microsoft Clarity offers machine learning for determining actions such as excessive clicking, rage clicking, dead clicking, and much more.
• The sub-stratum aim behind optimizing the site for search engines is to lure more visitors to your website. This will help boost performance and can lead to more conversions.

That’s it.

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