20+ Conversion Rate Optimization Statistics You Need to Know In 2024

Looking for the most updated conversion rate optimization statistics?

Go through this blog to find out 20+ insightful CRO statistics that will help you deeply learn the impact of conversion rates and paint a clear picture of why it is an imperative metric to analyze.

First, let us get the basics right.

What Is Conversion Rate Optimization?

Conversion Rate Optimization (CRO) is optimizing your website to see an overall improvement in the action you want the user to take. The action could be anything from filling up the form, raising a quote, or making a purchase.

CRO help you analyze pages on your website that might be getting good traffic but is not yielding any conversions.

Here you might think, what is a good website conversion rate that you should aim for? But it completely depends from industry to industry.

Let us look at some interesting conversation optimization stats that will help you get an answer to this question. 🚀

Conversion Rate Optimization Statistics 2024

• Conversion Rate Optimization Statistics – Industry
• Conversion Rate Optimization Statistics – Marketing Strategies
• Conversion Rate Optimization Statistics – Spending & Budgeting
• General Conversation Rate Statistics
• Landing Page Optimization Statistics

Conversion Rate Optimization Statistics – Industry

1. According to the latest data available on the average conversion rate in selected verticals worldwide, Food & Beverage industry has the highest conversion rate of 4%. More details about the average eCommerce conversion rate by industry verticals are provided in the chart below:
   
2. Physicians and surgeons, animals and pets, auto repair, and dentists are some of the industries having high average Google ads conversion rate, i.e. more than 12%. Google ads experts can help you achieve higher conversion rates! 😃
3. The average B2B conversion rate for different types of companies are: Legal services have conversion rates of 7.4% followed by Point Of Sale (POS) services at 7%. Important industry statistics include 2.8% for Commercial Real Estate, 2.1% for Rehabilitation & Recovery, and 1.9% for Investment and Health Management. The lowest average B2B conversion rate is for Computer Product Manufacturing at 1.1%.
4. 68% of small businesses haven’t considered CRO or have done any work building an effective CRO strategy.
5. The e-commerce conversion rate is 2.58% globally.
6. 75% of B2B marketers find conversion rate an important metric for understanding a landing page’s performance.

Conversion Rate Optimization Statistics – Marketing Strategies

1. A bounce rate is a rate at which a website sees a ‘single session on their site’ or a ‘bounce’. It happens when users visit only one page of your site and leave without taking any action. Most websites are estimated to have bounce rates of around 26% to 70%. The higher the rate, the lesser the conversion rate a website will have.
2. The average Facebook ads conversion rate is 9.21% across all industries. The conversion rates across all industries vary and you should be aware of your industry benchmark. Fitness studios have the highest of them at 14. 29%; education is 13.58%; Employment & Jobs at 11.73% and Healthcare at 11.00%. More details are provided in the chart below:
   
3. 69% of marketing specialists consider lead conversion one of their top priorities.
4. Organic leads are generating more than 90% of the web traffic and have a conversion rate of 14.6%. This figure is significantly higher than any paid lead obtained through ads campaigns or multi-platform activities. Conversion rates for paid leads are at 1.7%.

Conversion Rate Optimization Statistics – Spending & Budgeting

1. In a survey, it was revealed that more than half of the businesses spend less than 5% of their total budget on conversion rate optimization. That’s very little money!
2. Businesses are increasingly understanding the importance of Conversion Rate Optimization and 55% are planning to increase their CRO budget.
3. CRO tools are becoming popular day by day. Companies are spending an average of $2000 on CRO tools to help increase their conversion rate.
4. The global conversion rate optimization software market was estimated to be 771 million USD in 2018. And it is expected to grow by 10% and reach 1,932 million by 2026

 General Conversation Rate Statistics

1. The average landing page conversion rate across all industries stands at 2.35%. The figure varies from website to website but it’s still time to relax if you are converting your visitors at 2-3%. The top 25% of the websites have twice the rate of average websites and unicorn websites stand at 11.45%, an impressive number indeed.
   

   Average Conversion Rate Distribution
   Distribution Point	Average Conversion Rate
   Average Websites	2.35%
   Top 25% of Websites	5.31%
   Top 10% of Websites	11.45%

2. The conversion rate on mobile devices stands at 2% while that on desktops is at 3% and on tablets it is  3%.
3. Long Landing pages have 220% more leads than shorter landing pages. Companies should check what works best for them.
4. 75% of businesses have problems finding the right expertise for their CRO strategy.
5. CRO tools have an average Return On Investment of 223%.
6. Website loading speed severely affects the conversion rate. A slow-loading website can reduce your conversion rate by 7%.
7. The most popular form of CRO is A/B testing with 56% of the marketing experts using it.

Landing Page Optimization Statistics

1. Increasing the number of your landing pages (10 to 15) can increase your leads by 55%.
2. A website with 40+ landing pages generates 12x more leads.
3. 62% of businesses have 6 or fewer landing pages.

Conclusion

With that, we conclude our list of conversion rate optimization statistics. I hope these statistics helped you understand CRO closely and analyze it’s trends in different industries. Have a powerful landing page optimization checklist and see an increase in your conversion rate.

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If you like this, you would love reading these:

• 60+ Email Marketing Statistics You Need to Know
• Digital Payment Statistics
• Online Shopping Statistics

Sources: WordStream, Statista, Advancedwebtraffic, FirstPageSage, EConsultancy, Conversionxl, Marketing Experiments, Neil Patel, EConsultancy², CXL, Abode, Ascend 2, Hubspot, Verified Market Research, Adjossible, Meclabs