How To Use WhatsApp For business In 2024 | Tips And Tricks

WhatsApp has no longer been a platform to text friends or connect with those living across the border. It has now become an essential medium for driving business.

Many brands, especially small business owners, are using WhatsApp Business to connect with their potential audiences, nurture their relationships with existing ones, and promote their brand like never before.

To survive in this competitive world, store owners always find ways to stay in touch with their customers and lure new clients to their stores. To stay connected with customers and communicate effectively Choose Magento 2 WhatsApp Chat Extension.

If you are a newbie looking to learn how to leverage WhatsApp for business or are considering this idea, our blog can be your aid. It will walk you through the various aspects of how to use WhatsApp for business effectively and give you actionable steps to autopilot your business growth. 🚀

So, if you are in for the ride, let us get started!

Table Of Contents 

• How To Use WhatsApp For Business in 2024?
• 8 Whatsapp Business Tips And Tricks
• Frequently Asked Questions

How To Use WhatsApp For Business in 2024?

The main motive of WhatsApp Business is to help small to medium businesses stay connected with their target audience and reach them exactly where there. It is a place where business meets convenience.

As someone newly testing the water, knowing what you should be doing can be overwhelming. Let us make it easy for you. Here are 3 main areas to use WhatsApp for business.

1. WhatsApp For Customer Support
2. WhatsApp For Customer Communication
3. WhatsApp For Marketing & Promotion

1. WhatsApp For Customer Support

Customer support must always be quick to avoid any waiting period from both ends. Companies these days are using WhatsApp for this exact reason to avoid prolonged calls and delayed email replies.

It is helping brands to create that seamless customer experience; the impressive part is that the customers are responding positively to this. They prefer chatting over calls or email, and WhatsApp works ideally in this situation. One win of using WhatsApp for customer support is a high engagement rate. Your users quickly get back to you, and you can do the same.

2. WhatsApp For Customer Communication

As discussed in the above point, you can manage your customer queries well using WhatsApp business and build your communication with them daily.

You can update them about your latest offers, update them on their order status, inform them about special offers, and more. This will help you to keep in touch with them regularly and build loyalty towards your brands.

3. WhatsApp For Marketing & Promotion 

Many businesses use WhatsApp for business marketing and sending personalized promotional messages. WhatsApp makes sending personalized messages much easier and more interactive.

Here WhatsApp also understands the privacy of the users. You can only send any promotional message if they have opted-in for this. If you strategically plan your marketing strategy on WhatsApp, you can see growth and attract more shoppers to your store.

10 Whatsapp Business Tips And Tricks

1. Optimise Your Profile
2. Create A Detailed Catalog Of Your Product
3. Set A Welcome Message
4. Create Automated Messages And Set Auto-Replies
5. Create Broadcasts And Groups Effectively
6. Use WhatsApp Status To Reach A Broad Audience
7. Offer Freebies And Conduct Giveaways
8. Use WhatsApp Business API

1. Optimise Your Profile

Your business profile builds the first impression in the user’s mind when they come in contact with you on WhatsApp. And as we all know, the first impression is the last one. You won’t like to miss this opportunity to create an impact.

Optimize your profile with all the needed information like your business name, phone number, business description, working hours, and more.

The one big advantage you have here is complete access to your profile. So you can completely customize it to your liking. We recommend using a friendly and professional tone while creating your profile.

2. Create A Detailed Catalog Of Your Product

Catalogs make it easy for customers to access your store products, the latest offers, and more whenever they want. Creating a catalog is a must for e-commerce store owners.

In the WhatsApp Business App, you can create and add your products, divide them into different categories, and provide a detailed description for each. Here is how your catalog will appear to your customers.

3. Set A Welcome Message 

Sending a welcome or greeting message helps make the customer feel welcomed and special. It is a polite way to say you are here to listen and guide them.

Welcome messages can positively impact the user experience and increase the chances of user satisfaction by providing the needed information instantly. Even if they contact you during non-business hours, you can communicate your availability to them.

Here are some good examples of welcome messages:

• Hi, John, Good to see you! How can I help you today?
• Hey, Tia, How can I help you today? I am here to guide you till your issue resolves. 🙂

4. Create Automated Messages And Set Auto-Replies

Many customers lose interest when the business doesn’t reach out to them for their queries and doubts on time.

Setting a welcome message helps to send quick messages when you aren’t available and communicate to them when you will be available instead of leaving them hanging and frustrated. You can also create a WhatsApp chatbot for your website to assist them.

5. Create Broadcasts And Groups Effectively

Groups and broadcasts are great features to promote your business.

Broadcasts allow you to interact with multiple users without creating a separate group. You can send a single message to 256 contacts without the users knowing the other recipients. The users can start interacting with you to learn about you.

As the name goes, groups let you group your shoppers, and you can communicate there. As the group admin, you can add events, remove members, add new ones, and more.

If you ask us, WhatsApp Broadcasts are better for keeping the privacy of other shoppers intact. They both are a great medium to keep the conversation active with the users, and as a store owner, you should leverage that.

6. Use WhatsApp Status To Reach A Broad Audience

WhatsApp status is a trendy way to tell shoppers what’s new in your store. You can use fancy design and attractive illustrations to showcase your products to attract the shopper’s attention.

Not only images, but you can also share a video of 30 seconds in your WhatsApp story to build that curiosity. As the interested shopper would respond to you, you can nurture that lead and move them ahead in the sales funnel.

7. Offer Freebies And Conduct Giveaways

This is a technique that many brand use to attract more shoppers to their online stores and improve brand awareness. You can run contests on the App and encourage shoppers to participate and win some freebies.

Such activities always succeed in doing their charm, as the audience generally loves playing games, and if they win something, it is the cherry on the cake.

If, as a Magento 2 store owner, you offer many coupons to your shopper. We have an interesting extension for you. Check it out here: Magento 2 Coupon Code Link

8. Use WhatsApp Business API

WhatsApp Business API helps you to go deeper in your approach. You get multiple features while using WhatsApp Business API. A green tick is one feature that comes with WhatsApp Business API.

Like, other social media platforms with blue ticket verification, WhatsApp offers green tick verification. This helps to build trust with your customers and comes across as a strong brand.

The WhatsApp Business API also helps build actionable buttons within the message, so your shoppers can seamlessly navigate to the store.

Other Benefits Of Using WhatsApp For Business 

• Building a relationship with customers is easy yet powerful using WhatsApp. Therefore, small businesses should chat with customers about their requirements and how the products can add value or solve their problems.
• You can get instant feedback on your product and run a survey to better understand your customer’s preferences.
• You can encourage your visitors to use WhatsApp to contact you for any queries or share the product with friends or family via WhatsApp.

Conclusion

WhatsApp is a powerful tool for small businesses; many have already seen it positively impact their businesses. As an e-commerce store owner, you shouldn’t shy away from using WhatsApp, which is already loved by multiple users. If you are using Shopify, you can add WhatsApp share button to your Shopify store which helps the customer quickly share the product via WhatsApp.

We hope our blog helped you to understand the concept of WhatsApp for business better than you knew before. If you have any questions related to this, feel free to leave a comment. We would love to answer it!

Frequently Asked Questions

1. What is the difference between WhatsApp and WhatsApp Business?
Ans: WhatsApp works for personal communication, like family and friends. WhatsApp Business works for business and marketing communication. 

2. Is WhatsApp for business a good idea?
Ans: WhatsApp for business allows you to connect with your audience more conveniently and personally, so yes, it is a good idea. 

Image source: WhatsApp Business