8 Best Email Marketing Software for eCommerce [2024]
Are you looking for the best email marketing software for eCommerce business? If yes, then you are at the right place. In this article, I have provided some of the best email marketing tools that you can consider for your online business in 2024.
According to email marketing stats, 87% of B2B marketers believe that email is one of the top three organic content distribution channels. Ignoring such massive potential of email marketing can be a huge mistake for online businesses. In the last few years, email marketing has emerged as one of the best marketing channels for businesses of all sizes. Sending marketing emails, handling customer queries, and replying to emails manually can be tedious when you have thousands of customers on board.
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The eCommerce email marketing tools make it easier to manage marketing campaigns through automation. Handpicking the best one for your online business from a plenty of them can be a tedious task. But, no need to worry about it because I have prepared a complete list of the best email marketing tools for eCommerce that may help you.
What’s covered in this article?
- What are Email Marketing Tools?
- Choosing the Best eCommerce Email Marketing Tool – Things to Consider
- Best Email Marketing Tools for eCommerce Comparison Table
- Best Email Marketing Tools for eCommerce
- Conclusion
What are Email Marketing Tools?
Before we drill down to the main point, let’s consider understanding what email marketing tools are.
Email marketing tools or software are used by marketers to make communication with leads, prospects, and customers easier through emails. These tools make it easier for eCommerce businesses to manage contact lists and marketing campaigns and also provide better customer support through emails. They take away the boring tasks of manually sending emails to the prospects and keeping track of the campaigns.
Today, most of the cutting-edge email marketing tools for eCommerce come with the power of artificial intelligence in ecommerce and machine learning, which makes email marketing campaigns more efficient. They help incentivize the quality leads and customers’ loyalty to the business.
Choosing the Best eCommerce Email Marketing Tool – Things to Consider
Choosing the perfect email marketing solution for your online business from hundreds of available options can make you sigh ‘Arghh’. Not to worry, we have provided here some of the aspects you should consider while choosing an email marketing tool for your online business.
- User Interface 👨💻 – Ensure that the UI of the marketing tool is intuitive and easy to use.
- eCommerce Integration 🛒 – Before choosing the right eCommerce email marketing software, ensure that it is compatible with your platform.
- Pricing Plans 💲 – Choose the email marketing tool for your online business that is within your budget and fulfills your requirements.
- Dynamic Content 🔤 – Choose an email marketing platform for your eCommerce store that supports dynamic content to personalize email marketing campaigns.
- Automation 🤖 – Consider email marketing tools that are equipped with high-end AI features to minimize manual efforts.
List of the Best Email Marketing Tools for eCommerce
- Constant Contact
- HubSpot Email Marketing
- Brevo (Sendinblue)
- Mailchimp
- Moosend
- Omnisend
- MailerLite
- EmailOctopus
- Core version starts at $9.99/month.
- Plus version starts at $45/month.
- Visit Constant Contact pricing for more details.
- 300+ email templates.
- Email marketing automation.
- Real-time performance tracking.
- Supports sending sign-up forms, polls, etc.
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Best eCommerce Email Marketing Platforms Comparison |
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| HubSpot Email Marketing |
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| Brevo (Sendinblue) |
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| Mailchimp |
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| Moosend |
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| Omnisend |
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| MailerLite |
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| EmailOctopus |
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Best Email Marketing Tools for eCommerce
1. Constant Contact – Best Email Marketing Tool with Drag & Drop Editor
Constant Contact is one of the best eCommerce email marketing tools that allow creating and customizing emails that fit every screen size. This best email marketing software for eCommerce is a highly affordable email marketing tool for small businesses and organizations. The smart email editor of Constant Contact makes it easier to design and customize emails. The tool provides over 300 aesthetically pleasing email templates to choose from.
The tool tops the list when it comes to editing emails with its easy-to-use drag & drop editor. Constant Contact also supports sending sign-up emails and polls to the contacts and gathering information. The tool also supports automating the emails to send timely emails to welcome the new contacts, nurture the leads, engage the audience, and expand the reach.
This tool nails every single aspect of email marketing with its features and tops the list of the best email marketing platform. Also, it is easy to use with a majority of the eCommerce platforms such as Shopify and WooCommerce.
Pricing:
- 60-days free trial available.
- Core version starts at $9.99/month
- Plus version starts at $45/month
- Visit Constant Contact pricing for more details.
2. HubSpot Email Marketing – One of the Best Email Marketing Software for eCommerce
One of the most famous names in email marketing automation is HubSpot. The email marketing tool by HubSpot is one of the best choices for online business owners for many reasons. It is fully-fledged with all the features and functionalities you may require.
HubSpot is flexible enough to call it the Swiss Army Knife of email marketing. This highly flexible email marketing tool allows you to design and customize the emails to insert your brand look and feel into them. It also provides ample email templates and drag & drop email editor to create compelling emails without any hassle.
Another great thing about the HubSpot email marketing tool is its personalization ability. This top-notch email marketing tool allows personalizing email subject lines, content, CTAs, and much more to take the success rate to the optimum level. The A/B testing features of this email marketing tool make it easier to experiment and find the best email strategies that work for your business. You can also integrate the HubSpot email marketing tool with its free CRM to synergize the marketing efforts.
Pricing:
- Free to use.
- Pricing starts at $45/month for Starter plan.
- Visit HubSpot Email Marketing pricing for more details.
3. Brevo (Sendinblue) – Best Free Email Marketing Platform to Grow Business
Brevo (earlier known as Sendinblue) encompasses everything you need to get started with email marketing campaigns. All you need to do is input some details, and boom! Let the robust email marketing platform do its job for you. It has everything you need to take your email marketing outreach to the next level. Also, it comes with an intuitive editor with over 40 amazing email templates to design emails that work.
The forever-free plan supports an unlimited number of contacts with a daily email limit of 300 emails, which is really useful for bootstrapping businesses. Moreover, this eCommerce email marketing tool supports creating landing pages and sign-up forms to increase the contact list. The intuitive editor makes it easier to design and embed email newsletter sign-up forms into the website for increasing the subscribers.
The features of the paid version exceeds your expectations. This best email marketing software for eCommerce is equipped with A/B testing tools, unlimited daily emails, a dedicated IP address, a customer success manager, etc.
Pricing:
- Free plan (up to 300 mails per day).
- Lite plan starts at $25/month.
- Premium plan starts at $65/month.
- Visit Brevo pricing for more details.
4. Mailchimp – Best Email Marketing Platforms for Sending Bulk Emails
Mailchimp is one of the most famous email marketing services provider. It is equipped with robust and easy-to-use features that allow businesses to leverage their marketing and sales through the power of emails. It is the best email marketing for eCommerce businesses that are just getting started.
Mailchimp’s drag and drop editor makes it easy for you to design emails that make a difference. Also, there are plenty of email templates available to choose from. Mail automation feature takes the email marketing campaigns to the next level by nullifying the need of manual emails. It also supports segmenting and tagging the contacts for sending personalized emails. All these features make it one of the best email marketing software for eCommerce.
The tools also generate reports that help measure the performance of the email marketing campaigns. Also, its amazing content optimizer helps create emails that make a difference. The paid version of Mailchimp also comes with high-end features such as A/B testing, an audience lookalike finder, and more.
Pricing:
- Free plan with a monthly email limit of 10000 & 2000 contacts.
- Essentials plan starts at $11/month.
- Standard plan starts at $17/month.
- Premium plan starts at $299/month.
- Visit Mailchimp pricing for more details.
5. Moosend – All-In-One Email Marketing Tool for eCommerce
Moosend is a powerful email marketing tool for online businesses with high-end features. The tool lets personalize the messages and automate the tasks. Designing the emails even without any designing or code knowledge is possible with its drag and drop editor using blocks. Also, it offers plenty of email templates to choose from and helps make responsive emails that look perfect across the devices.
This tool covers almost all of the features that any online business would require for email marketing. Right from email automation to robust performance reporting & analytics, the tool nails everything. One of the greatest features of this email marketing tool for eCommerce is email automation. It supports sending automated emails by setting triggers, control steps, and actions. You can also use this tool to segment the contacts based on various customers’ behaviors and metrics. Moreover, the user interface and dashboard are intuitive and easy to use.
Pricing:
- Free trial available for 30 days.
- Pro plan starts at $9/month (up to 500 subscribers).
- Visit Moosend pricing for more details.
6. Omnisend – Powerful Email Marketing Tool for eCommerce
Omnisend makes the list of the best email marketing tools for eCommerce because of its workflow automation, intuitive dashboards, no-code editor, and advanced email marketing campaigns. This tool is used by over 50,000 Shopify users for their email marketing needs. It streamlines the process of sending automated emails for various eCommerce events.
The tool provides an intuitive email editor with drag and drop functionality that makes it easier for businesses to design custom emails. You can also add coupon codes and products to the emails to leverage sales and conversions. The treasure trove of email marketing features of Omnisend is not empty yet; it helps analyze the performance of the emails and customers through the sales funnel.
The free version of Omnisend is suitable for startups or bootstrapping businesses. It also has more features to offer if you opt for the paid plans.
Pricing:
- Free plan for up to 250 contacts and 500 emails per month.
- Standard plan starts at $16/month.
- Pro plan starts at $59/month.
- Visit Omnisend pricing for more details.
7. MailerLite – Automated & User-friendly Email Marketing Platform for eCommerce
If you have a small email marketing budget, then MailerLite can be the best choice for you. It is one of the best free email marketing platforms available online that helps send professional clicks-winning emails to the customers. This free-to-use email tool is equipped with high-end automation and is easy to integrate with the eCommerce platforms.
MailerLite provides all the email marketing essentials that you need for your online business. It can be your prime choice if you are looking for the cheapest email marketing tools for eCommerce with advanced features. Designing engaging emails is easier with it using the content blocks. It also supports customer segmentation and email automation to skip the manual task of sending emails.
Moreover, the tool also comes with email performance reporting and analytics, making it easier for businesses to optimize their email marketing campaigns.
Pricing:
- Free version up to 1000 subscribers.
- Growing business plan – $9/month.
- Advanced plan – $19/month.
- Visit MailerLite pricing for more details.
8. EmailOctopus – Best eCommerce Email Marketing Software for Beginners
Last but not least, EmailOctopus is a powerful tool that completes the list of the best email marketing software for eCommerce. This amazing eCommerce email marketing platform aims at helping small businesses to scale through the power of emails. This tool is easy to use – one can design effective marketing emails through its intuitive drag and drop editor. It also provides plenty of free email templates to choose from.
EmailOctopus allows segmenting the contacts based on various factors. Also, the email automation facility of the tool helps engage the customers with the brand through timely emails. Businesses can customize the email sequences as per their requirement and optimize them for better results.
EmailOctopus is one of the best free email marketing tools for eCommerce that covers almost all the basic features in its free plan. It also provides a paid plan that goes beyond the basic features.
Pricing:
- Free plan for up to 2500 subscribers and 10000 emails per month.
- Paid plan starts at $24/month for 5000 subscribers and 50000 emails per month.
- Visit EmailOctopus pricing for more details.
Conclusion
Email marketing is not dead yet! It is one of the most effective marketing tactics with a high return on investments. Sending emails manually and keeping track of each of them through spreadsheets is an age-old technique, which is tedious as well. There are plenty of paid and free email marketing tools available that can make the task easier for you.
You can use the best email marketing software for eCommerce provided here to harness the full benefits of emails in your online business. You can choose the one that fits your budget, fulfills your requirements, and just seems good to you.
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