50+ Blogging Statistics You Need to Know [2024]

Did you know over 6,000,000 blog posts are published every day? That adds up to whopping 2.5 billion blog posts per year! 🤯

People do blogging for various purposes — as a part of their hobby, marketing & business promotion, etc. It is admissible that blogging is a long-term journey, and the results may take time — even gets better over time, just like brewing wine. But is that worth your effort? Is blogging a good investment for your business, or should you start a blog?

Well, we gathered data from multiple credible resources, research & surveys conducted on blogging. In this blog post, we’ve compiled a list of more than 50 blogging statistics to give you a broader perspective.

Presenting fifty-plus Blogging Statistics for you!

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Table of Contents

• General Blogging Statistics
• Blogging Revenue Statistics
• Blog Content Statistics
• Blog Traffic Statistics
• Blogging and Marketing Statistics
• Blogging SEO Statistics
• Guest Blogging Statistics

General Blogging Statistics

1. There are more than 6 million blogs on the internet.
2. The number of bloggers in the United States was projected to be 31.7 million in 2020.
3. 85% of marketers believe that content marketing provides them with a meaningful career path.
4. Tumblr is the most widely used blogging platform, with over 496 million blog accounts, followed by WordPress, with 60 million plus blogs.

Blogging Revenue Statistics

1. The most popular monetization method for bloggers is Google AdSense.
2. Pro-bloggers (Bloggers making between $7500 and $25000 a month) generate 33.3% of their income from ads and 42.2% from affiliate marketing.
3. 72% of bloggers who make more than $2,000/month use one of the ad management companies from Mediavine or Adthrive.
4. Around 40% of all publisher commission goes to blogging sites in the U.S.
5. The most profitable niche for bloggers is food. Food bloggers have the highest median income ($9,169/month).
6. 54% of Fortune 500 companies have a public-facing corporate blog.
7. The blog niches with the highest monthly sessions are food at 42.8%, lifestyle at 13.3%, and travel at 10%. The niches that have the highest percentage of blogs with over 50,000 monthly sessions are food (42.8%), lifestyle (13.3%), and travel (10%).
8. Bloggers with earnings over $50,000/year reportedly pay content writers 3.6 times more than bloggers with lower earnings.
9. The average pay of a blogger in the United States stands at $49,242/year.
10. About 33% of bloggers monetize their blogs, and 10% of them make over $10,000/year. The top 0.6% of them make more than $1 million annually.

Blog Content Statistics

1. Bloggers who update an already published blog post are 2.8 times more likely to get stronger results.
2. Bloggers who conduct original research are 41% more likely to get better results.
3. Readers love lists! Articles that include one or more lists drive two times more traffic.
4. B2B bloggers spend 26% more time on a blog post than B2C bloggers.
5. The average length of a blog post was 808 words in 2014, which increased to 1376 words in 2022. However, 75% of people prefer reading blog posts shorter than 1000 words.

1. On average, bloggers took approximately 4 hours & 10 minutes to write a post in 2022.
2. ‘How-to’ articles are the most popular blogging type, with 76% of bloggers publishing them in 2022. It was followed by listicles, guides & ebooks, and news & trends.
3. Adding media files to blog posts is known to engage readers. On average, 47% of bloggers use 1 to 3 images per blog post.
4. According to blogging statistics we gathered, most readers tend to lose interest after reading the blog post for seven minutes, with reader engagement falling down.
5. 41% of bloggers are conducting original research and writing blogs about it.
6. In a survey, it was found that 73% of the people skim through blog articles, while 27% of them read them thoroughly.

Blog Traffic Statistics

1. Social media Stats is a highly popular platform amongst bloggers to drive traffic. 9 out of 10 bloggers are actively using social media to drive traffic to their blogs.
2. 66% of bloggers use search engine optimization (SEO) techniques and email marketing to drive traffic to their blog sites.
3. In 2019, a survey showed that 32% of bloggers regularly keep an eye on the analytics of their blog posts.
4. Bloggers who publish 2-6 times a week are 50% likely to report stronger results.
5. People tend to spend 4x more time on a blog post containing a video. They are also 4.4x more likely to convert, with the bounce rate dropping by 10%. (Read: CRO Statistics)
6. Bloggers who check analytics for each of their articles are 78% more likely to achieve stronger results.
7. 73% of marketers use content marketing to nurture their leads, whereas 64% of marketers use the same to generate sales and revenue.
8. Bloggers that spend 5+ hours on a blog post are 50% more likely to achieve stronger results.

Blogging and Marketing Statistics

1. Companies that publish blog posts that have 55% more visitors and 97% more inbound links.
2. 70% of bloggers who earn more than $50,000/year report being active or very active promoters of their blog.
3. For B2B buyers, vendor websites are the most influential content type (65%), followed by third-party websites (48%) and third-party articles (39%).
4. Blogging statistics suggest that most experts think marketers should target 2-5 keywords in each blog post.
5. “Quality of content” is rated as the #1 success factor among all bloggers.
6. Bloggers who usually or always collaborate with influencers are 70% more likely to get strong results.

Blogging SEO Statistics

1. 71% of bloggers feel SEO is the most important source of traffic, while 68% of bloggers utilize search engine optimization techniques and implement article schema to promote their blogs.
2. 90.63% (9 out of 10) of blog posts fail to get organic traffic from Google.
3. 85% of bloggers perform keyword research before writing a blog post.
4. Long blog posts get 77.2% more backlinks than short blogs on average.
5. Only 5.7% of pages will rank in the top 10 search results within a year of publication.
6. The average age of any page in the top ten search engine results page (SERP) is 2+ years.
7. For posts with 1000 words or lower, there is a positive connection between word count and backlinks. The number of backlinks starts decreasing with an increase in word count after 1000 words.

Guest Blogging Statistics

1. 50% of bloggers report having been reaching out to 10 or fewer contacts in a month, while 7% of bloggers contact at least 100 or more clients.
2. The average cost of publishing a guest post is $77.80.
3. 60% of bloggers prefer writing guest posts one to five times a month.
4. Blog posts with multiple authors are considered more credible by 62.96% of people.
5. 87% of guest post ideas are conceived by the bloggers themselves, but only 52% actually do the writing.

Also Read: Link Building Statistics

Conclusion

Blogging is an excellent method of content marketing statistics, which can be profitable using the right strategy for your business. Other factors, such as search engine optimization of the site, also play a critical role in the success. I hope the blogging statistics provided above will help you shape a profitable & data-backed blogging strategy for your business. 🚀

Sources: Ahrefs¹, Ahrefs², Ahrefs³, Ahrefs⁴, Awin, Content Marketing Institute, DataBox, Growth Badger, Hubspot¹, Hubspot², Indeed, Marketing Charts, Medium, Orbitmedia, RankIQ, Referrralrock, Semrush, Social Marketing Writing, Statista¹, Statista², Statista³, UMass Dartmouth, Webtribunal