30+ Affiliate Marketing Statistics You Need to Know 2024

Affiliate marketing is an advertising system where a company outsources the work to third-party groups to generate leads and traffic for the company. The third-party publishers are called affiliates, and they are given commission fees to promote the company.

As a part of digital marketing, the internet has increased the prominence of affiliate marketing and cookies, making it a billion-dollar industry. 💲

In this blog post, we are going to discuss some key Affiliate Marketing statistics for 2024.

These statistics can help you gain knowledge about affiliate marketing trends and generate greater ideas for your business strategy.

Table of Contents

• Affiliate Marketing Statistics – Editor’s Pick
• General Affiliate Marketing Statistics 2024
• Affiliate Marketing Industry Statistics
• Affiliate Marketing Market Size
• Affiliate Marketing Revenue Statistics
• Influencer Affiliate Marketing Statistics
• Conclusion
• Frequently Asked Questions

Affiliate Marketing Statistics – Editor’s Pick

• The Global affiliate marketing industry is worth over 17 billion dollars.
• The top Google search query related to affiliate marketing is “How To Create Content for Affiliate Marketing”
• UK’s 43% of the country’s affiliate revenue comes from the retail sector.
• The average conversion rate of affiliate marketing is between 0.5% to 1%.

General Affiliate Marketing Statistics 2024

1. According to Google Trends, the volume of online searches for “Affiliate Marketing” has increased exponentially in the last five years around the globe. This means affiliate marketing is getting popular. 🚀
2. A 2016 Rakuten Affiliate Network study found that over 80% of advertisers believe that affiliate marketing programs are pivotal to their overall marketing strategy.
3. 79% of marketers reported that affiliate marketing helped them better engage their existing customers.
4. 38% of all marketers believe that affiliate marketing is among the top customer acquisition methods.
5. Over 50% of affiliate marketing traffic is generated from smartphones.
6. The largest affiliate program in the world is Amazon Associates with a 43.7% market share. The list is followed by CJ affiliate with 7.67%, Rakuten Affiliate network with 7.24%, and ShareASale with 6.9% market share.
7. The following are the largest affiliate networks:
   • AWIN media company has 15,000+ advertisers and 100,000+ publishers
   • ShareASale has 4,000+ merchants, including 1,000 brands
   • CJ Affiliate has 70,000 publisher collaborations and 4000 merchants
   • Amazon Associates has 900,000+ merchants worldwide
8. Affiliate marketing has its downfalls too. According to an estimate, $1.4 billion will be lost due to affiliate marketing fraud. The limitations in affiliate marketing include unfair online commissions, bot traffic, cookie stuffing, and typosquatting. ⚠

Affiliate Marketing Industry Statistics

9. Affiliate marketing has been growing over the years and is estimated to be valued at $12 billion in 2022.
10. The digital media industry benefits massively from affiliate marketing as 15% of its total revenue comes from affiliate marketing.
11. 83% of marketers have used affiliate programs to target customers during the discovery.
12. 80% of advertisers confirmed to have allocated 10% of their budget to affiliate marketing in 2016.
13. The United States is the largest affiliate marketing country, at $6.8 billion, followed by Japan at $3.3 billion. The breakdown of the affiliate marketing size in nine countries is tabulated below.

 

Affiliate Marketing Market Size

14. Advertisers are becoming well-versed in tracking leads; 80% of marketers have tracked desktop and mobile sales, 66% tracked catalogue-driven sales and 57% could track brick-and-mortar stores. 🔍
15. In 2020, the Affiliate market worldwide spending increased at a growth rate of 10%.
16. Affiliate marketing accounts for 16% of all eCommerce orders in the US, making it one of the four largest sources of eCommerce orders.
17. According to Statista, US affiliate market spending is expected to hit $8.2 billion by the end of 2022. Some of the largest affiliate groups in the US are Amazon Associates and eBay.
18. The toys industry witnessed the highest affiliate revenue growth in 2020, i.e. 109% YoY increase in the United States. 📈

Affiliate Marketing Revenue Statistics

19. 31% of the publishers confirm that affiliate marketing is one of their top revenue sources.
20. The average annual income of an affiliate marketer ranges from $141,000 to $30,000, with an average of $65,000.
21. During the Covid-19 pandemic across the world, 56% of affiliate marketers witness an increase in their revenue.
22. Search engine optimization is the most common traffic source for affiliate marketers, with 69.22% of them relying on it.
23. 51% of affiliate marketers earned their commissions through coupons, cashback, loyalty programs, and vouchers in 2022.
24. Cost-Per-Action is the most common method of payment in affiliate marketing, with 99% of the affiliate programs offering it.
25. The affiliate marketing channel had a 1:12 return on advertising spending in 2021. It means that for every $1 spent, $12 revenue was earned.

Influencer Affiliate Marketing Statistics

26. The top affiliate marketing niche is fashion and apparel with a share of 23.27% followed by sports and outdoors at 18.16%. The following are the top ten niches in affiliate marketing.

 

27. Influencer affiliates have been witnessing major growth as 56% of companies are collaborating with them for affiliate marketing.
28. 88% of consumers are inspired by products or services that their favourite influencer promotes.
29. One study showed that 83% of affiliate recruiters could find new affiliates through affiliate network dashboards.
30. According to one report, 40% of the affiliate marketer commission was generated through content and blogger sites in the US.
31. Affiliate marketing statistics show that 31.86% of the affiliates are aged between 35-44 years.
32. 79% of affiliate recruiters attend events hosted by other affiliates and 56% of recruiters intend to host an event to search for new affiliates.
33. In 2021, AWIN affiliates earned $1.3 billion in affiliates’ commissions. They have 21,200+ brands on their network in all industries.
34. Business owners choose affiliate marketing for many reasons. 76% of business owners find it the easiest method for monetizing their business.

Conclusion

We hope that the above statistics will help you understand the affiliate marketing industry well. It is critical to learn well-researched and have a newer perspective while strategizing marketing plans for your business. You may also love reading the following useful resources:

• Email Marketing Statistics 📩
• Social Media Statistics 🐱‍🏍
• E-Commerce Statistics 🚀
• Native Ads Statistics ⚡
• Link Building Statistics🔗

---

Frequently Asked Questions

1. What is the affiliate marketing success rate?

Ans. Many affiliate marketers sleep their commission rate to themselves. However, the average affiliation rate is around 1%.

2. What is the size of the affiliate marketing industry?

Ans. Affiliate marketing is a billion-dollar industry in 2022. In the US alone, it has a market size of $6.8 billion.

3. How much do affiliate marketers get paid on average? 

Ans. Most affiliate marketers get paid as commissions. Commissions can range around 5% to 30% of the product’s price or can be offered as cashback, coupons, and so on.

4. Is affiliate marketing worth it in 2024?

Ans. Affiliate marketing is a lot of effort into promoting the product or service you choose. It is important to choose products that match your niche and the nature of the audience you hold.

Sources: Cheq.ai, Influencer Marketing Hub, NRF, Skai.io, Thepma, Google Trends, AM Navigator, Awin, Business Insider, Business Insider², Insider Intelligence, Pay Scale, Statisita, Statista²,Monitorbacklinks, Breezy.io