10 Coupon Statistics You Need to Know [2024]

Interesting fact: Do you know Coca-Cola was the first to introduce coupons for ‘free drinks’ in 1888? The company redeemed over 8.5 million coupons by 1913.

Coupons are an amazing way to grab customers’ attention and drive more sales. 🚀

Most leading businesses worldwide use this strategy to drive more and more business during the holiday and sales season. There is a treasure trove of benefits of using coupon codes for online businesses, including improved brand awareness, enhanced customer loyalty, and more sales.

But,

• Are coupon codes suitable for your business?
• What are some of the best channels to distribute them?

Let’s find answers to all such questions using these coupon statistics & facts.

Important sections of this post

1. Digital Coupon Market Worth: 2022 & Beyond
2. Emails: Most Successful Digital Coupon Distribution Channel
3. The Trend of Coupons Amongst U.S. Customers
4. Coupon Usage Statistics for the U.S. Customers
5. Number of Coupon Users by Different Age Groups
6. Top Social Media Platforms Used by Customers to Find Coupons
7. The Era of Digital & Mobile Coupons
8. High Influence of Coupons on Customer’s Purchase Decisions
9. Top Coupon Apps Used by Customers Around the World
10. Leading Coupon Websites Around the Globe

Digital Coupon Market Worth: 2022 & Beyond

The digital coupon market is flourishing. As per a survey conducted in the U.S. in 2022, the global digital coupon market was worth over $4.67 million in 2020. The amount is expected to surpass $29.7 Billion by the end of 2031, with an estimated CAGR of 18.6% from 2021 to 2031.

Emails: Most Successful Digital Coupon Distribution Channel

Thinking about the best channels to distribute discount codes for your business? Emails may do wonders for you. Email Marketing Statistics and facts show that over 80% of people in the U.S. sign up for emails only to receive online coupon codes.

The Trend of Coupons Amongst U.S. Customers

You can see in the above chart that the percentage of respondents who used coupons for shopping dropped to 88% in 2020, which was 94% in 2019.

In a survey, 97% of the respondents agree they seek coupons while shopping, and 92% confirm they are looking for coupons regularly.

Another survey also showed that people want coupon codes regardless of their financial status. The urge to find the best deals is equally distributed amongst people of all earning levels:

• $20,000 – $39,000 – 87%
• $100,000 – $149,000 – 85%
• $200,000 and More – 86%

Coupon Usage Statistics for the U.S. Customers

Data shows that over 145.3 million adult Americans used coupon codes for shopping in 2021. The number has increased by 21.29% compared to 2015. Interestingly, the number was almost half the total number of the U.S. population, meaning 1 out of 2 adult Americans probably used coupon codes in 2021.

From the above chart, we can conclude that the trend of coupon usage is increasing in the United States. But what are the most popular shopping categories amongst coupon code seekers? Let’s figure that out using the following chart on coupon usage statistics for different categories.

The data shows that the Household items category was the most searched category, with 46% of the survey respondents looking for related coupons. Some other top categories in the list include restaurants, grocery, electronics, apparel, etc.

Other coupon usage statistics suggest that 6% of Americans agreed they wanted to use online coupons for shopping to get discounts, but they find it challenging to search for online coupon codes.

American consumers spend 13 million hours per week searching for online coupons. However, half of the time is wasted as they stumble upon expired or incorrect coupon codes.

3 out of 10 American shoppers find it helpful to search online coupons using browser extensions because they believe:

• It saves a lot of time. (58.5%)
• There is no need to search for coupon codes at multiple places. (20%)
• It is impossible to find coupon codes without extensions (9.5%)

Number of Coupon Users by Different Age Groups

Planning your coupon marketing strategy based on coupon user demographics can really help you achieve big goals for your brand.

Data shows that the respondents belonging to the age group of 55+  have used more coupons compared to other age groups in the United States in 2022. The highest number of respondents from the age group of 18-34 age were reported using online and mobile coupons in the U.S. in 2022. More details can be inferred from the above chart. You can also have a look at mobile marketing stats to know the unknown benefits for your business.

Top Social Media Platforms Used by Customers to Find Coupons

The popularity of social media is well-known to everyone!

Choosing the right social media channel for your coupon marketing strategy can benefit your business. Below are the coupon marketing statistics related to the most-used social media platforms for coupons.

It’s not surprising that Facebook, being the most famous social media platform, is the go-to place for customers to find discount codes in the United States. It is followed by Instagram, YouTube, Facebook Groups, Twitter, and so on.

You can consider these coupon marketing statistics when choosing the right coupon marketing channel for your business. If you are leveraging social media for your business, you may also love reading these Instagram statistics. If you are using Magento 2, you can distribute coupon codes through links on social media & emails for your business using our Magento 2 Coupon Code Link extension.

The Era of Digital & Mobile Coupons

The number of mobile coupon users in the United States is increasing every year. The latest available data shows that the number of mobile coupon users in the United States was 142.4 million in 2019.

Other data shows mobile phones were responsible for the redemption of nearly 80% of the coupons in 2022. Customers like receiving personalized offers, to be more specific, via SMS.

The number of QR code coupon redemptions is also increasing every year. In 2017, 1.3 billion coupon codes were redeemed using QR codes, which were expected to surpass 5.5 billion in 2022.

A new study conducted by a reputed organization shows that digital coupon redemptions would surpass $90 billion by 2022, which was $47 billion in 2017. Another study also shows that 6 out of 10 customers love receiving digital coupons.

Emerging technologies such as artificial intelligence and machine learning are transforming our lives more than ever before. They are also penetrating into businesses and automating the operations such as coupon code distribution. Data shows that the volume of Chatbot coupons was 25 million in 2017, which was expected to surpass 1.1 billion by 2022.

High Influence of Coupons on Customer’s Purchase Decisions

One report shows that over 85% of customers are influenced to purchase a product if a coupon code is offered to them. To support this, another research showed that 65% of customers are eager to buy a new product if they have a coupon code for it.

In a survey, 40% of respondents agreed they feel clever when they find the best coupons. They even get emotional satisfaction after shopping using coupons.

Supporting the benefits of coupons for businesses, 68% of the customers believe coupon codes increase brand awareness and win customer loyalty.

The profound impact of coupon codes on the shopper’s purchase behavior can be well understood through coupon statistics. A shopper behavior study conducted in 2018 shows that:

• Coupon codes change the behavior of 83% of regular customers.
• 39% of the customers purchased a product just because of a coupon code.
• 3 out of 10 customers buy a product substitute because of the effect of coupon codes.

These coupon code statistics denote the influence of coupon codes on customers’ purchase decisions. Also read: Affiliate Marketing Statistics

Top Coupon Apps Used by Customers Around the World

Ever wondered which is the best app to distribute coupon codes for your business? Let’s find out using these coupon marketing statistics related to the top apps used by customers to find coupon codes.

Data shows that ‘Too Good To Go: End Food Waste’ was the most popular free coupon app worldwide in 2021, with almost 18 million downloads, followed by CashKaro at 14.11 million downloads and Fetch Rewards at 13.57 million downloads.

Leading Coupon Websites Around the Globe

Thinking about distributing coupon codes through online websites? Check out the following chart to find the most popular coupon code and rebates websites.

As per the data, Slickdeals.net was the leading coupons and rebates website, with a share of 8.76% of the total visits in May 2022. Some other popular sites include Rakuten, Hotukdeals, Ozbargain, and CapitalOneShopping.

Final Words

Coupon code statistics show that distributing coupon & discount codes is one of the best ways to improve brand awareness and customer engagement. I hope the coupon code stats and facts presented above will help you strengthen your coupon marketing strategies for your business.

Sources: Coupon Science, Business Wire, Inmar, Juniper Research, Multi Vu, Shopper, Statista¹, Statista², Statista³, Statista⁴, Statista⁵, Statista⁶, Statista⁷, Sun-Sentinel, Transparency Market Research