10 Instagram Statistics and Facts You Must Know [2024]
Social media is a big deal. Finding someone who doesn’t use social media platforms like Facebook, Instagram, WhatsApp, and Twitter is difficult.
Instagram is one of the leading social media platforms acquired by Facebook in 2012. There’s no doubt that there are Instagram fans out there and over the past several years, the usage of Instagram has been growing rapidly. Let’s dig deeper into Instagram Statistics and Facts to find out what it holds for online businesses like you!
Table of Contents
- Instagram Users in Country by 2023
- Instagram Monthly Active Users
- Instagram Marketing & Business Statistics
- Average Time Spent on Instagram
- Instagram Revenue Statistics
- Instagram Demographics Statistics
- Instagram Top Influencers
- Top Brands on Instagram
- Top Instagram Hashtags
- Best Time to Post on Instagram
Instagram Statistics and Facts
- Instagram was created by Kevin Systrom and Mike Krieger and was launched in 2010.
- Instagram is the fourth most popular social media platform in the world.
- As of December 2021, Instagram had 1.21 billion active monthly users across the globe.
- Approximately 500 million people use Instagram daily.
- In the year 2021, the highest number of Instagram users were from India (230.25 million), with the largest Instagram audience in the world.
- Instagram is extremely popular among people aged 25 to 34 years in the year 2022.
- Nearly 49.3% of Instagram audiences were female as of January 2022.
- Instagram is the 5th most visited website in the world.
- On average, people spend 29 minutes a day on Instagram.
1. Instagram Users in Country by 2023
With an increasing number of Instagram users across the globe, this photo-sharing app has become extremely attractive for brands to carry out their marketing. Most people spend a huge amount of time on the platform every day. But have you ever determined which country has the most Instagram users?
India stands first in the list of top countries with over 230.25 million Instagram users, followed by the United States and Brazil. The Instagram app is available in 170 countries.
The chart below gives a better understanding of the number of Instagram users by country.
Okay! So now you know about the rankings of the countries by the number of Instagram users, being an online business owner, use the potential of Instagram and its features for marketing your business.
2. Instagram User
Instagram Monthly Active Users
Instagram is one of the most prominent photo and video-sharing platforms preferred by billions of users across the globe. But have you ever imagined the number of Instagram users worldwide? According to available statistics, the number of monthly active Instagram users has surpassed 2 billion, making it the fourth most popular social media platform in the world.
In 2022, the global Instagram user base is projected to be 1.28 billion, which is expected to reach 1.44 billion by 2025, accounting for 31.2% of internet users. The following chart provides more information about the global user base of Instagram from 2020 to 2025.
Instagram Users By Region
Most Instagram users are from the Asia-Pacific region, with India and Indonesia being the largest markets with the highest number of active users.
| Region | No. of Instagram Users (In Millions) |
|---|---|
| Asia-Pacific | 893 |
| Europe | 338 |
| South America | 289 |
| North America | 222 |
| Middle East | 112 |
| Africa | 96 |
3. Instagram Marketing and Business Statistics
Finding ways to promote or market products on Instagram? Look at these Instagram statistics for marketers that may help you out!
Instagram is a powerful tool used widely for marketing purposes by top marketers, influencers, and brands to boost their reach and get in touch with a wide target audience. According to one survey, more than 200 million businesses are marketing their products on Instagram.
Nearly 61% of brands are considering increasing their advertising budget on Instagram.
As per Instagram for business, 90% of people on Instagram follow a business. Almost 50% of people get interested in the products after seeing the ads on Instagram.
Related Read: Facebook Statistics
4. Average Time Spent on Instagram
Ever wondered how much time Instagram users spend scrolling infinitely through the platform?
According to one report, an average Instagram user spends 28 minutes daily using the platform. That means an average Instagram user spends 14 hours or a half day every month on the platform!
Another report by Sensor Tower showed that Instagram ranks third in terms of average daily time spent, the first and the second being TikTok and YouTube, respectively.
5. Instagram Revenue Statistics
The annual advertising revenue of Instagram is continuously increasing. The Instagram ads revenue in the U.S. for the year 2021 was $17.4 billion. It is estimated that the annual ad revenue reached $40 billion in 2023.
Instagram generated $6.8 billion in 2021 from $3.3 billion in 2019. According to the research conducted by Facebook, many people said that they used Instagram for product discovery, and 80% revealed they used it to decide if they could make a purchase.
6. Instagram Demographics Statistics
Instagram is one of the biggest social media platforms and is popular amongst Gen Z. Nearly 17.1% of Instagram users were men aged between 25 and 34 years as of April 2021. Moreover, it is likely used by the age group of 25 to 34 years, followed by 18 to 24 years. Nearly 51.6% of global Instagram users were men.
Let’s have better insights about Instagram users based on their age, generation, education, etc.
According to Instagram demographic statistics, Instagram is most popular amongst Gen Z people, followed by Millenials. More details about the popularity of the Instagram platform among different generations are tabulated below.
| Generation | Percentage of People Using Instagram |
|---|---|
| Gen Z | 67% |
| Millennials | 57% |
| Gen X | 38% |
| Baby Boomers | 21% |
Now, let’s look at the popularity of Instagram among people with different levels of education.
| Education | Percentage of People Using Instagram |
|---|---|
| High School or less | 33% |
| College Level | 37% |
| College+ | 43% |
The data shows that 43% of college-going people use Instagram. Keep this in mind next time you are targeting youths for your business!
7. Instagram Top Influencers
Unsurprisingly, influencer marketing is one of the most popular and effective forms of marketing. Numerous internet users search for a product or brand on Instagram to get recommendations and inspiration from the most familiar faces. It shows that the global influencer marketing value has almost doubled since 2019, with approximately $16.4 billion in 2022.
Nearly 44.3% of Instagram influencers have 5000 to 20,000 followers. 27.86% are nano-influencers with 1000 to 5000 subscribers. Mid-tier influencers with 20,000 to 100,000 followers account for 22. 73% of all the influencers. At the same time, 0.34% of influencers are mega-influencers and celebrities with more than one million subscribers.
The top influencer on Instagram is Cristiano Ronaldo, with around 483 million followers. Shocked? The list of the top ten Instagram influencers is provided below:
| Influencer | No. of Instagram Followers (Million) |
|---|---|
| Cristiano Ronaldo | 483 |
| Kylie Jenner | 370 |
| Lionel Messi | 362 |
| Selena Gomez | 347 |
| Dwayne Johnson | 338 |
| Ariana Grande | 332 |
| Kim Kardashian | 330 |
| Beyonce | 275 |
| Justin Beiber | 258 |
| Kendall Jenner | 258 |
8. Top Brands on Instagram
As of February 2022, Instagram’s official account had the highest number of followers i.e. 552 million. There are more than 200 billion business accounts on Instagram.
Let’s have a look at some of the top brands on Instagram:
| Name of Brand | No. of Instagram Followers (Million) |
|---|---|
| 552 | |
| National Geographic | 240 |
| Nike | 238 |
| Real Madrid | 125 |
| FC Barcelona | 112 |
| UEFA Champions League | 98.5 |
| NASA | 82.9 |
| Victoris’s Secret | 73.4 |
| NBA | 71 |
| 9GAG | 58 |
9. Top Instagram Hashtags
Instagram Hashtags are essential to growing your Instagram audience and getting more reach. Some of the top Instagram hashtags are listed below:
| Top Instagram Hashtags | |
|---|---|
| Hashtags | No. of Instagram Posts |
| #love | 1.835 Billion |
| #instagood | 1.150 Billion |
| #fashion | 812.7 Million |
| #photooftheday | 797.3 Million |
| #art | 661 Million |
| #photography | 649.9 Million |
| #beautiful | 583.1 Million |
| #picoftheday | 578.8 Million |
| #happy | 570.8 Million |
| #cute | 569.1 Million |
10. Best Time to Post on Instagram
The best time to post on Instagram varies depending on your brand and target audience. During the interpretation of the data obtained from various social media platforms, we observed that the engagement of businesses on Instagram also depends on the time period when they’re active and posting content.
- Best time to post Instagram Stories: Monday to Friday between 9 A.M. and 4 P.M.
- Best time to post Instagram Reels: Thursday and Saturday at 6 P.M.
- Best time to post Instagram Videos: Between 11 A.M. and 1 P.M. during the daytime and after 7 P.M. in the evening.
- Best time to go live on Instagram: Monday to Friday at 9 P.M after work hours.
Conclusion
For the past several years, Instagram has proved to be an effective marketing tool for businesses that are looking to establish an online presence and increase reach. We hope that these 10 Instagram statistics and facts will help you. Brands need to stay on top of the latest stats and trends to stand out of crowd. You can use these Instagram statistics to develop your Instagram marketing strategy. You can also have a look at statistics for mobile marketing to know the statistics related to traffic, advertising, marketing, etc., to know the advantages regarding mobile marketing. Ecommerce experts to follow on threads app of Instagram to discuss on every topic you want.
Sources: Statista, Statista, Statista, Statista, Statista, Backlinko, SEMrush, Business, Websitebuilder, Statistics, Top Hashtags, DataReportal
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