Top 8 Experts’ Strategies for Offering Discounts to Customers in E-commerce

A store owner needs to implement discount or coupon strategies in a way that is easy for the customers to avail. Do not complicate things and distract them from conversions. Also, do not forget to promote your coupon codes via social media and Emails to get the most out of your campaign.

– Shivbhadrasinh Gohil, Co-founder & CMO at Meetanshi

My top strategy for implementing discounts is to offer them as part of a referral program that incentivizes both the giver and receiver to make a purchase.

We make it as easy as possible to take advantage of these discounts by creating a pre-populated email that can be sent with the click of a button from the website to share the discount code and information about the opportunity to both the giver and receiver.

Furthermore, the giver is further incentivized to make additional purchases as a consequence of becoming the beneficiary of a gift card that they can use to make a purchase that they likely wouldn’t have made without it.

– Evian Gutman, Founder & CEO at Ringcommend

The single most important strategy to implement discount/offers is integrating them in your abandoned cart SMS flow. From my experience, you can easily convert around 20-30% of the abandoned carts by offering
discounts within an hour of the abandoned cart.

Another quirky way of pulling this off is, offering a 20% discount for 24 hours one month after initial interaction, users most likely have forgotten what they were doing, curiosity generates a click, and urgency of a limited discount period helps skyrocket your abandoned cart recovery.

– Zawad Iftikhar, Resident Marketing Expert. Slyecom

My top strategy to implement offers in e-commerce is to offer your discount as a bonus when someone hits a high order value or orders a high-value product bundle. This works really well because it incentivizes your customers to order more each time, and it allows you to reward them for doing so while you’re able to get a higher order value, making it a win-win for both you and the customer.

– Stacy Caprio, Marketing, AcneScar.org

We love to offer exclusive discounts to email subscribers and social media followers (it pays to follow brands and reward loyal followers!) by setting up time sensitive discount codes for special occasions. As a Shopify store, there’s great inbuilt features which allow you to create coupon codes with ease and to set parameters as needed.

– Kate Rubin, Founder at Rubin Extensions

eCommerce has a unique advantage over brick-and-mortar shops when it comes to discounts: tracking. With tracking solutions such as Facebook Pixel you can actively target people who previously viewed or added an item to a cart. These are naturally more likely to buy, especially when incentivized with a discount coming after they left. Once you have several potential customers like this you can also ask Facebook to give you a “lookalike audience”: A group of people with very similar characteristics. This further expands your reach into so far untapped potential customers

– Peter Thaleikis, CEO at RankLetter

As a business owner, I am always looking forward to keeping my customers satisfied. One thing that I believe can make them happy is by offering a personalized discount. We do focus on gaining new clients but we focus more on retaining loyal ones.

By giving discounts to loyal customers we keep them happy. For instance, we offer a reward system so when they reach a certain point, they’d get to have 30% to 50% off for a limited amount of time. This way, they will be glad to have had that discount and at the same time, you get to sell your products.

– Scot J Chrisman, CEO @ The Media HouseConsultant

 

I have been in the e-commerce industry for 14 years already, and if you were to ask me the most effective strategy to implement a discount, that would be: offering a discount to loyal customers. These customers are already tried and tested, and we should take care of them more. Offering loyal customers with discounts will make them patronize your brand more. Also, if they enjoy their perks as loyal customers, chances are they will recommend you to their friends and families so that they would experience the same thing.

– Shari Smith Founder Shari – Sells