50 Mobile Marketing Statistics You Can’t Afford to Miss in 2024

Imagine ditching your smartphone for a day or two. 🌆

Sounds challenging, right?

Well, that’s because of the pervasiveness of mobile phones in our life. I would like to say, they’re pocket-sized digital doorways.

Today, we extremely depend on mobile phones for our day-to-day tasks—from reading the morning newspapers to binging Netflix in the evening. This has created an excellent marketing opportunity for businesses to influence the purchase behaviour of mobile consumers. The increased usage of smartphones has created a whole new channel of marketing for businesses, i.e. Mobile Marketing.

Let’s go through some key Mobile Marketing Statistics and understand why it is important for your business in 2024. For ease of understanding, the mobile marketing statistics have been categorized into the following:

• Mobile Marketing Statistics: Editor’s Picks
• Mobile Usage & Traffic Statistics
• Mobile Marketing & Advertising Market
• Effectiveness of Mobile Marketing & Advertising
• Importance of Mobile-Friendly Website
• Mobile Commerce Statistics
• Top Mobile Marketing Channels

Mobile Usage & Traffic Statistics

Let’s uncover mobile phone usage statistics and their influence on the internet traffic to understand the significance of mobile marketing in 2024.

1. As of early 2023, 5.44 billion people used mobile phones around the world. This means 68% of the global population is using mobile phones.
2. On the other hand, the number of mobile devices is more than the number of people. The number of mobile phones was reported to be 14.91 billion in 2021, which is further projected to cross 18 billion by 2025.

The increasing number of mobile phones around the world also contributes to internet traffic. Furthermore, the ease of internet availability has allowed users to shift from desktop devices to mobile phones.

3. Mobile marketing statistics show that more than 96% of internet users own a smartphone.
4. Mobile traffic accounts for more than half of the internet traffic. According to sources, 59.16% of internet traffic comes from mobile devices.

Today, people are spending more time on their mobile phones than ever before! This becomes an excellent marketing opportunity for businesses.

6. Android users spent more than 4.1 trillion hours using mobile phones in 2022.
7. On average, users spent 5 hours a day using their mobile phones in 2022. It is even more for users from Indonesia, Brazil, Saudi Arabia, Singapore and South Korea!
8. Mobile marketing is an excellent way to target millennials and Gen X. According to the data, 9 out of 10 millennials and Gen X own a smartphone. More details on the tech adoption of different generations are charted below:
   

Furthermore, the prominence of mobile phones has also affected the B2B landscape.

9. Mobile marketing statistics show that 80% of B2B buyers use mobile phones in the workspace.
10. On top of that, mobile phones had a significant impact on the B2B purchase behaviour of 60% of them.

Mobile Marketing & Advertising Market

The mobile marketing and advertising market has also been steading growing with the increasing number of mobile phones. Let’s glance at some more mobile marketing statistics to understand its state in current market.

11. The mobile marketing market size was valued at $11 billion in 2020, which is predicted to increase to $57.85 billion by 2030.
12. The mobile marketing market is expected to grow more than 500% from 2020 to 2030. This signifies a compound annual growth rate (CAGR) of over 18%.
    
13. Worldwide mobile ads spending has been increasing since 2012. The global mobile ad spend was $333 billion in 2021, which was projected to reach $362 billion in 2023.
    
14. The United States is the leading mobile advertising market size by ad spending, followed by China, the United Kingdom, and Japan.
15. Native ads are more effective on mobile devices as compared to desktops. The average click-thru rate of native ads on desktops is 0.16%, whereas that on mobile devices is 0.38%.
16. 55% of Americans prefer watching mobile ads in the app instead of paying for the app.
17. Furthermore, 21% of Americans say that they enjoy the ads in mobile apps.
18. One out of three users visits the brand’s website after watching a mobile ad.

Effectiveness of Mobile Marketing & Advertising

Are mobile ads effective?

Do businesses really generate returns on mobile marketing?

Let’s find out!

Listed below are some mobile marketing statistics related to its effectiveness.

19. More than half of mobile phone users perform searches after seeing an online advertisement.
20. Mobile marketing can be effective if your target audience is adults. Data shows that 76% of adults in the U.S. use mobile phones for online shopping.

Furthermore, mobile marketing can also help you increase in-person visits and generate leads for your business.

21. According to Google, 70% of mobile searchers directly call a business from the search result.
22. Mobile phones drive more than 40% of the revenue for B2B marketing leaders.

Recent data from Semrush also suggest a strong connection between the success of content marketing and mobile optimization.

Importance of Mobile-Friendly Website

In the last few years, SEOs have been screaming about making the website mobile-friendly and responsive.

The reason is that mobile-friendliness has become an effective tactic to survive in the market.

Listed below are some mobile marketing statistics related to the importance of mobile-friendly sites.

23. 80% of the top-ranking websites on the internet are mobile-friendly.
24. 57% of the customers are unlikely to recommend a website if it is not mobile-friendly and poorly designed.
25. Google introduced Mobile-first indexing in 2019, doubling down on the importance of the mobile experience of the websites.
26. Mobile-friendly website design remained one of the top marketing trends in 2022.

Mobile Commerce Statistics

27. Mobile users account for 65% of the traffic, and 53% of the sales on eCommerce websites.
28. In 2022, mobile commerce accounted for 5.5% of retail sales in the United States, which is expected to rise to more than 10% in 2025.
    
29. Around nine out of ten Americans aged 18 to 49 (91%) say they ever buy things online using a smartphone.
30. More than 40% of online transactions take place on mobile devices.
31. In 2022, consumers spent nearly 110 billion hours using shopping apps.
32. 69% of the in-store shoppers consider reading a product review on phone rather than asking a store associate.
33. More than half of the customers in the retail store would use mobile phones to find online deals and discount codes.
34. 38% of shoppers who start their product journey on mobile phones end up purchasing the item in-store.
35. According to some mobile marketing statistics, 59% of customers consider mobile shopping functionality important when choosing any brand or retailer.

Customers prefer purchasing on mobile-friendly websites rather than mobile apps. Therefore, businesses should focus more on delivering delightful user experiences on websites rather than building shopping ads.

36. 53% of smartphone users say they do not have their favourite brand’s app installed on their phones.
37. Mobile-friendly site is MUST for successful online stores. Statistics show that 61% of customers are more likely to purchase from a mobile-friendly site.
38. 79% of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.

But, mobile app users are easier to retain as compared to website visitors. Development of Ecommerce mobile app will help you provide seamless user experience.

39. According to some data, 46% of shoppers are less likely to hop on other options when they’re using the brand’s shopping app on mobile.

Top Mobile Marketing Channels

40. YouTube has the highest number of users amongst all the mobile apps, which is followed by Google, Google Chrome, and Facebook.
41. The top three apps by userbase are Google-powered, therefore it can be deduced that Google Ads is the most preferred advertising platform to reach mobile users.
42. 90% of YouTube traffic comes from mobile devices.
43. In 2022, mobile users spent most of their time using WeChat, Tik Tok, and YouTube.
44. The short video market has been growing for the last few years.
45. The top platforms by share of total time spent by mobile users in 2022 are listed below:

    App	Percentage Time Spent
    WeChat	19.50%
    TikTok	17.00%
    YouTube	12.70%
    Facebook	9.20%
    Chrome Browser	8.10%
    Instagram	4.60%
    Samsung TouchWiz Home	3.70%
    Netflix	3.50%
    Toutiao	2.20%
    Pinduoduo	2.00%
    Other Apps	17.50%

46. Social media platforms such as Facebook and Instagram can also be effective marketing channels for your business!
47. 46% of the mobile users preferred to be communicated via Email.
48. WhatsApp is the most popular messaging platform used by mobile users around the world.
49. 20% of the app opens are influenced by push notifications.
50. 15% of eCommerce conversions are driven by the push notifications sent to mobile users.

Over to You!

There you have it. 😀

I hope the above mobile marketing statistics will help you understand the importance, effectiveness, and state of mobile marketing in 2024. In case you think I missed any of the important statistics related to mobile marketing, feel free to comment. ♒

Sources: BCG, Birtghtlocal, Data.ai, DataReportal, Google Blog, InMobi, Pew Research Center¹, Pew Research Center², RetailMeNot, SaleCycle, Semrush¹, Semrush², socPub, Statista¹, Statista², Statista³, Statista⁴, Statista⁵, Statista⁶, ThinkwithGoogle¹, ThinkwithGoogle².