10 Ways To Increase Brand Awareness with Google My Business

Google My Business is like a place you don’t expect to find a Pokémon (but you do find it).

Like other marketing elements like referral programs, social media campaigns, offers & contests, and more, Google My Business plays an influential role in improving brand awareness.

Did I say brand awareness? Yes, you read it right.

In this blog, I will share the best tips to Increase Brand Awareness With Google My Business in no time.

I have noticed many store owners create their Google My Business page but don’t leverage it to its full potential. As per a survey, 64% of consumers use Google My Business to find contact information for local businesses.

This makes it extremely important to optimize your page to not miss out on important, timely inquiries.

The following tips will help you get started with the process, even if you are a beginner or looking for fresh ideas to improve your brand awareness. 💡

So, let’s get into it!

10 Tips to Increase Your Brand Awareness Using Google Business:

1. Set up Google My Business Profile
2. Leverage On Google Maps
3. Post Quality Content with Google My Business Posts
4. Encourage Customer Reviews
5. Make Use Of Google Q&A
6. Add Relevant Keywords
7. Grow with Google Ads
8. Win With Local Content
9. Promote Any Events You Host
10. Track Insights and Performance

Optimize Your Google My Business Profile

Search engines and visitors love when your Google My Business Profile is completely optimized. And in return, they take valuable actions that benefit your business.

👉 Search engines help you rank.

👉 Visitors can take more actions (visit your website, make a call, read reviews, etc.) to know your business better.

Here are a few ways you can optimize your Google My Business Profile.

1. Set up Google My Business Profile

Claim your business profile

Start with creating your Google My Business Profile and claim it.

Claiming and verifying your business listing is essential to have control over the content displayed on your profile.

You can edit and verify all the information that will appear on Google.

If you don’t claim your GMB profile, there can be many downsides; hackers can claim your profile and carry out any unethical practices on your profile.

Create a Detailed Google My Business Profile

Ensure when you create a Google My Business Profile, it has complete information like Company name, address, phone number, and more.

Incomplete information for your end communicates half information to your target audience, which can create an unpleasant experience.

A detailed profile not only helps with complete information about your store but also helps you rank better. Here is the mini checklist of all the details you need to fill in your Google My Business Profile:

• Business name
• Phone number
• Address
• Website (linking to your homepage)
• Hours of operation
• Business categories

2. Leverage On Google Maps

Google Maps is a handy tool for your business, as it helps your potential customers reach you via maps.

The popularity of Google Maps has significantly grown over the period, and currently it is operating with 1 billion active users. 

Your listing in Google Maps will help you to gain maximum visibility and increase the number of footfalls in your store.

Here you need more than just making your store available on Google Maps. You must key in all the essential details and optimize your profile accordingly.

Here is what you can do:

1. Create your business on Google Maps
2. Claim your business listing
3. Add information about your business: name, address, phone number, opening hours, and more.
4. Make your store more accessible with Google Maps.
5. Quickly make changes in your store location or update your business profile.

Google My Business Profile Enhancement

After successfully optimizing your business profile, you need to enhance your business profile to increase brand awareness with Google My Business. This becomes a gateway for any visitor to learn more about your brand while they are scrolling through your profile.

3. Post Quality Content with Google My Business Posts

Keep re-purposing your content social media content and post them on Google My Business as well. Regularly posting here keeps your page up-to-date and brings out your brand personality.

4. Encourage Customer Reviews

You can never go wrong with reviews. Encourage your customers to write reviews for your brand, and proactively you must reply to them as well.

Be it a positive or negative one. Replying to them will create a sense of accountability in the mind of new visitors.

5. Make Use Of Google Q&A 

You can easily add a Q&A section to your Google My Business profile.

This section allows customers to drop their questions related to your brand; the interesting part is that anyone can answer this question.

It is better for a store owner to answer these questions to circulate correct information on your page.

Also, here you don’t need to wait for any question to pop up so you can answer it.

You can post a question yourself and answer it. This helps to answer any question your visit might have while visiting your store.

Google My Business SEO

Getting noticed by the search engines level up your Google My Business Profile and attracts more traffic to your website.

There is no perfect SEO strategy that you can apply, but with combined efforts, you can win the searcher’s attention.

Here are a few practical steps you can take to make an SEO-friendly Google My Business Profile.

6. Add Relevant Keywords 

Keywords are essential for growing online, and that’s a no-brainer.

The best strategy is to insert quality keywords while writing your product descriptions, selecting business categories, and adding your product and services.

The goal here is not to stuff your profile with keywords but to use the relevant keyword everywhere needed.

💡 Helpful Read: ChatGPT for Keyword Research: Your Secret SEO Tool 

7. Grow with Google Ads 

Using Google’s smart campaign, you can link your Google Ads to display your Business Profile or Maps.

This is a very effective way to drive local traffic to your store, as the people who click on the ads will instantly get information about your business in your area and will get motivated to take action.

If you are new to Google Ads and need a helping hand in this process. Our professional team is here to help you out: Google Ads Expert. 

8. Win With Local Content

Create local content that is relevant to your audience. Here one of the effective ways is to create interactive content.

Quick polls, Q&A, and influencer marketing are great ways to engage with the audience to grow your brand.

Influencer marketing is a practical approach that works successfully in social media. If you can, you should completely make the most of this opportunity.

Here you can work with local brands to exponentially grow your brand locally.

9. Promote Any Events You Host 

You can fully use the Google My Business event posts to promote any new event you might be hosting.

The process might look similar to creating an event on Facebook, but it works its charm when your potential shoppers are looking for an event in their nearby areas.

10. Track Insights and Performance

It is essential to track your efforts to understand your audience better and know which feature/element works best for you.

Google My Business analytics offers detailed insights about your local search performance and offers metrics like views, number of calls or messages received, CTR, and more.

You can know what works best for you using this information and make changes accordingly.

Conclusion

Now, it is over to you!

Start executing these actionable steps to increase brand awareness with Google My Business.

You can completely leverage this free tool to your advantage by taking the steps that make your profile look fit and fine on the search results.

I hope this blog was helpful to you. Thanks for reading.

See you in the next blog!