10+ Best SEO Tools for Ecommerce Handpicked by Experts [2024]

Search Engine Optimization is a highly profitable channel for online businesses. But its not easy! Search Engines such as Google keeps updating their ranking algorithms, making it challenging for new businesses to pace up. Thankfully, there are plenty of SEO tools available in the market to help you with it.

To help you choose the best eCommerce SEO tools, our experts test the available options and shortlisted the top 10 SEO tools specifically for online stores. Use these search engine optimization tools to gear up your search engine marketing strategy and grow your business in 2024.

Also read AI Tools for Ecommerce Sites

Best eCommerce SEO tools shortlisted by experts

1. Google Search Console
2. Semrush
3. Ahrefs
4. Verbolia
5. SpyFu
6. Ubersuggest
7. Moz Pro
8. Screaming Frog
9. SEO Review Tools
10. SEOquake
11. WooRank

In our recent post, we picked the best free SEO tools that you’d love to check out!

10+ Best Ecommerce SEO Tools in 2024

1. Google Search Console

Google Search Console set up is a must to monitor site’s SEO performance on Google. This official platform offers variety of tools to make it easy for search engine optimization. You can use it find and fix indexing issues for your online store, and monitor its organic performance.

This is completely free eCommerce SEO tool to make your store thrive on Google SERPs.

Key Features:

• Crawl & index pages – Find and fix technical issues related to crawling and indexing.
• Request re-index – Request Google to index or re-index updated web pages.
• Performance report – Measure your online store’s organic performance through metrics such as keywords, impressions, and clicks.
• Link Analysis – Audit your website’s internal linking strategy. Find external websites linking back to your site.
• Security & enhancement – Monitor security, performance, and server issues.
• Troubleshooting – Find AMP, mobile-friendliness, and compatibility-related issues.

• Free Tool

2. Semrush

If you are looking for an ultimate digital marketing tool, then Semrush can be the right choice for you. Semrush provides a complete toolset for eCommerce SEO and competitor analysis. It includes 25+ best SEO tools for eCommerce for different tasks such as keyword research, rank tracking, link building, and competitor analysis.

Semrush offers detailed reports for competitors’ sites, and helps find keyword ideas, content gaps, and keywords opportunities for online stores. It can help you sculpt a solid SEO strategy for a sure shot eCommerce SEO success in 2024.

Key Features:

• Keyword research tool – Find the right keywords through competitor analysis.
• SEO site audit – Find and fix SEO issues on your online store.
• Performance tracking – Track and compare your site’s performance with competitors.
• Off-page SEO – Powerful tool to analyze backlink profile and find opportunities.

Pricing:

• Free version available.
• Semrush premium starts at $119.95/month.
• Visit Semrush pricing for more details.

3. Ahrefs

The best SEO tools for eCommerce list is incomplete without Ahrefs. It is one of the top-rated freemium SEO tools used by experts.

It has the second-fastest web crawler after Google, which means that its backlink data more accurate than any other tools.

Ahrefs offers a complete toolset to improve site’s organic visibility. Its intuitive dashboard provides a complete SEO overview of the website, including health score, domain rating, referring domains & backlinks, organic traffic & keywords. Moreover, you can also integrate the Google Search Console with it to get more detailed reports on website performance. It offers plenty of features that qualify it to make the list of the best SEO tools for eCommerce site.

Key Features:

• Keyword explorer: Provides advanced metrics to find the winning keywords.
• Site explorer: Explore any website’s search traffic and backlink profile.
• Site audit: Run a complete SEO audit to find on-page issues hampering your rankings.
• Rank tracker: Track site’s rank on search engines for different keywords.
• Content explorer: Explore new content ideas and gaps in the existing strategy.

Pricing:

• Free version available.
• Ahrefs premium starts at $99/month.
• Visit Ahrefs pricing for more details.

4. Verbolia

Verbolia is a game-changer for e-commerce businesses with a product line of over 3,000 items. It’s a powerful solution specifically designed to help large e-commerce players dominate the long-tail of SEO.

Verbolia unveils hidden long-tail keywords from your product catalog. You can instantly create a product listing pages for each keyword found. By launching thousands of pages your search engine rankings and organic traffic are significantly boosted. For anyone passionate about gaining an edge in the competitive e-commerce arena, Verbolia is a must-explore.

Key Features:

• Traffic opportunities: Verbolia’s algorithms break down your product catalog into keyword combinations for which you’re currently not ranking.
• Launch pages: create SEO optimised pages each tailored for a long-tail keyword in 2 clicks.

Pricing:

• Traffic opportunity tool: Free
• Launch pages: Visit Verbolia pricing for more details.

5. SpyFu

SpyFu is one of the best search engine marketing tools to literally spy into your competitor’s strategy. It lets you analyze SEO performance of any website through its visually appealing dashboards.

It helps you find and compare ranking keywords of competitors’ site with that of yours. This can be an excellent SEO tool for your online store to beat the competitors. SpyFu also offers other useful features such as keyword analysis, rank tracking, SERP analysis, and much more.

Key Features:

• SEO Kombat – Compare your website with competitors by number of ranking keywords and find missing keywords.
• Performance history – Track the history of any site’s organic and paid performance over time.

Pricing:

• Free version available.
• SpyFu premium starts at $39/month.
• Visit SpyFu Pricing for more details.

6. Ubersuggest

Ubersuggest by Neil Patel is an ease-to-use SEO toolset used by experts. Its keyword research tool is one of the best to use for your online store. It suggests a complete list of keywords from head to long tail with other metrics, including ranking difficulty, competition, and search volume.

Furthermore, it offers other tools to reverse engineer your competitor’s strategy, find content ideas, and more.

Key Features:

• Domain Overview: Get an overview of competitor’s site to find out what’s working for them.
• Keyword suggestions: Discover profitable head and long-tail keywords with metrics such as search volume, difficulty, and competition.
• Backlink profile: Analyze the backlink profile of any site and explore new link-building opportunities.
• Content ideas: Discover new content ideas to get a more organic reach by analyzing what people love reading.

Pricing:

• Free version available.
• Ubersuggest pro version starts at $12/month.
• Visit Ubersuggest pricing for more details.

7. Moz Pro

Moz offers plenty of paid and free SEO tools for eCommerce, which is trusted by over 35,000 customers worldwide. It simplifies keyword research, site audits, rank tracking, and backlink analysis. The site audit feature lets you find crawling and indexing-related issues with your site for better SEO.

Its MozBar Chrome extension is a highly popular free SEO tool in the community. It provides key SEO metrics by Moz, such as domain authority (DA), page authority (PA), and spam score of any web page.

Key Features:

• Easy site audits: Regular website crawls to find new and recurring issues.
• Keyword research: Power up keyword research strategy by classifying, comparing, and prioritizing keywords.
• Rank tracking: Easily track SERP ranking performance through Moz.
• Backlink analysis: Monitor backlinks of any website and find opportunities.

Pricing:

• Free version available.
• Moz pro pricing starts at $99/month.
• Visit Moz Pro Pricing for more details.

8. Screaming Frog

Screaming Frog is one of the best SEO crawler tool for Ecommerce sites. It comes as a software that you can install on your computer and manually crawl any website. It helps discover common issues, such as broken links, audit redirects, analyze meta information, generate sitemaps, and much more.

Screaming Frog is the best tool to perform a manual SEO audit of  your online store. It can help you identify technical SEO issues that other tools may miss. Personally, I like the its visualization of crawl tree graph. Its simply powerful. You can also integrate it with other tools such as Page Speed Insights via API.

Key Features:

• Technical SEO Audit: Screaming Frog offers complete technical audit of website.

Pricing:

• Free version available.
• Screaming Frog version costs $259 per year.

9. SEO Review Tools

SEO review tools is the ultimate free SEO toolkit you need in 2024. It offers some of the best free SEO tools that you can use for your eCommerce business in 2024. The complete set of free tools provides 360-degree SEO assistance to you, right from content creation to SERP ranking analysis.

It offers more than 50 SEO tools that you can use for eCommerce in 2024.

Key Features:

• Backlink checker: Quickly list the backlinks of any domain.
• SEO writing assistant: Write SEO-rich content using target keywords.
• SERP analysis tool: Analyze the rankings of any domain on SERPs for keywords.
• Technical SEO: Other helpful tools for technical SEO such as link analyzer, FAQ schema generator, core web vital test, etc.

Pricing:

• Free tool.

10. SEOquake

SEOquake is a powerful SEO extension for Chrome. It provides offers various SEO parameters such as Alexa rank, Google index, Bing index, Semrush rank, and backlinks. The extension facilitates checking the internal and external links, keyword density, and comparing URLs/Domains.

Moreover, you can also connect your Semrush account with the SEOquake extension to gauge more details about the web pages in a single click. It provides all the crucial metrics related to SEO are at your fingertips. It is a highly preferable SEO Chrome extension for link building to verify the authenticity of the domains through multiple metrics.

Key Features:

• Quick comparison: Compare rankings, backlinks, and other important metrics of multiple domains.
• SEO analysis: Quickly conduct SEO audit with just a few clicks and diagnose critical SEO issues.
• Keyword density checker: Perform keyword analysis of any webpage and get a detailed report of used keywords with density.

Pricing:

• The extension is free to use.
• You may require Semrush premium to get more metrics.

11. WooRank

Last but not least, WooRank completes the list of the best eCommerce SEO tools. It is specially designed to improve online sales by leveraging marketing efforts, through its rich features, such as SEO analysis, keyword tracking, competitor research, and site crawling.

Implement a solid SEO strategy to improve your website performance through scheduled automatic web crawls and site audits. It also notifies you about the latest SEO issues on your site that can affect your rankings.

Key Features:

• Automated site crawls: Perform automated site crawls to regularly find technical issues.
• Instant competitive analysis: Keep an eye on your competitors and build a solid SEO strategy for your business.
• Keyword tracking: Track site’s performance for specific keywords, monitor competition, and identify new opportunities.
• Actionable SEO tasks: Fix website issues that hamper your rankings using simple actionable tasks in the tool.

Price:

• WooRank premium starts at $79.99 per month.
• Visit WooRank pricing for more details.

You can also leverage Google search itself to improve your site’s ranking. Read our blog post Advanced Google Search Operators for SEO to master it!

Conclusion

Search Engine Optimization (SEO) is an integral part of an eCommerce business that can drive quality traffic and leverage sales. It is a long-term process that can produce a high return on investments if done correctly.

Using the best SEO tools for eCommerce can significantly reduce the required time and effort to succeed. Use the best SEO tools for eCommerce provided above to solidify your strategy in 2024.