Best Social Media Management Tools A Marketer Must Know

Social media is absolutely necessary and has now been a compelling part of digital marketing3. In this world of the digital age, social media is a powerful tool for business.

Managing your social platforms is crucial as it helps to find new customers, drive more traffic to your website, and can even stay connected with your existing clients.

Regularly managing various social media platforms using their apps is a bit time-consuming and slow process.

So, this can be done easily and in a proper way using the most appropriate tools.

Not only using these tools will make your tasks easier but also, help in achieving your marketing goals.

Social media management tools facilitate you to automate, analyze, and can focus more on social media accounts.

These tools help you to post the same updates on every account, schedule future updates, and even help in determining the most effective content to post.

According to one social media statistic, 77% of marketers believe that social media is crucial for their business growth.

Social media plays an indispensable role in driving traffic to your eCommerce store and getting the maximum benefit. Depending on your niche, find out the most effective social media platform where your target audience usually hangs out. For example, if you are a business that targets teenagers, you may devise your social media strategy around Snapchat or for women customers, Pinterest might be your option!

Online shopping statistics 2023 show that social media platforms have become an essential marketing tool for businesses, with over 4.2 billion active social media users worldwide.

If you are a Magento 2 store and would like to promote your products on Facebook shop, you can simply install the Magento 2 Facebook Store Integration extension that will sync the store products with the Facebook shop. Through this module, you can promote and sell your products to a wider audience accessing Facebook!

For now, you may check the list of best social media management software for small businesses or big enterprises, based on your requirements.

What is Social Media Management?

Social media management can be defined as the process of managing online transactions and content on various channels such as Facebook, Twitter, Instagram, and many more.

Activities such as creating, scheduling content, and engaging with the audience are handled by a social media manager.

They even have to create opportunities to increase their visibility on social media platforms and to reach out to more audiences.

Improving the social media presence and engaging the audience with powerful content increases traffic and eventually sales of a business.

For Magento 2 store owners wishing to improve the appearance of their content on social media sites, the Magento 2 Social Meta Tags extension is the best option. It enables open graph tags, Twitter cards for product pages, category pages, and CMS pages.

Make the most out of the social media platforms for your businesses. And in this process, these social media management tools helps achieve your goal faster!

Top 10 Best Social Media Scheduler of 2023:

1. Hootsuite
2. Buffer
3. Sprout Social
4. Sendible
5. Agora Pulse
6. eClincher
7. Social Pilot
8. Coschedule
9. Loomly
10. RecurPost

10 Best Social Media Management Tools in 2023:

1. Hootsuite

Hootsuite is one of the biggest and among the top social media management tools that flaunts impressive features to manage all your social in one place!

The tool allows scheduling the social media posts across all the networks in a few clicks. Not only that, but you can also review the scheduled posts for an overview with the calendar view. It helps get a general idea and gives you the scope of any correction if required.

With all the posts being scheduled at once, you no longer need to linger around for your social media management, the tool does it all.

Moreover, the Hootsuite social media tool for marketing allows keeping an eye on the latest social media trends and brand mentions to which you can respond promptly from the tool itself. It helps improve social media engagement with potential customers.

There will never be a content gap in your social media calendar with the help of the Hootsuite social media manager!

Features:

• Schedule unlimited posts in advance
• Manage three social profiles in one dashboard
• Enables to view multiple streams at a time
• Allows to share information easily
• Collaborate with team members
• Social media listening
• Plan upcoming campaigns
• Analyze the results

Pricing:

Send your queries here.

Contact:

Send your queries here.

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2. Buffer

Buffer is considered a top social media management tool owing to its ease of use and number of features to improve the social media presence!

Buffer has been serving more than 73,000 clients across the globe and working in 15 different countries.

It is specially designed to handle various social accounts and to schedule posts on Facebook, Twitter, Instagram, Pinterest, and LinkedIn.

It is even possible to analyze the results and can even engage with their community.

This tool is intuitive and a platform trusted by most businesses, agencies, and individuals that helps to drive more engagement on social media.

Buffer is trusted by reputed brands like Microsoft, Github, Shopify, Stripe, Burrow, Basecamp, and more.

Buffer offers functionality like easily scheduling the content while browsing the web along with their chrome extensions. The scheduled posts appear in a queue list format.

Additionally, this social media tool also allows you to track the activities of your followers and can determine the perfect time to publish the content.

Features:

• Supports over 7 different platforms
• Analyze the results 
• Easily engage with other communities
• Allows to track activities of the followers
• Create a custom schedule for each platform and profile 
• Plan various contests
• Schedule retweets at a particular point in time

Pricing:

Send your queries here.

Contact:

Send your queries here.

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3. Sprout Social

Sprout Social is another social media management platform that offers wide benefits and covers almost all the necessary aspects.

It offers features ranging from scheduling, drafting, publishing, monitoring, and reporting.

Sprout Social was founded in 2010 and has the ability to integrate with Twitter, Facebook, Google+, Zendesk, and Google Analytics.

More than 25000 organizations and brands rely on Sprout for carrying out their businesses like Evernote, Penn, Shopify, Havas, etc.

The key added benefit is that it is provided with CRM tools that help in understanding the customer behavior, establish a strong relationship, and can serve them better.

Using Sprout Social, reports can be designed neatly and beautifully so that they can be used for further purposes without undergoing any changes in it.

The best social media management tool makes it effortless to connect various social accounts and enables you to collaborate easily with your team members allocating their tasks.

It is even easy to connect to Instagram with Sprout Social and also features a Smart Inbox that collects all your social messages.

Features:

• Receive notifications for failed messages
• Possible to schedule directly from your browser
• Comments in the smart inbox
• Possible to hide and delete comments in the inbox
• Create posts for each platform
• Facilitates easy collaboration with team members
• Reports are designed in a very beautiful manner
• It is provided with CRM tools

Pricing:

Send your queries here.

Contact:

Send your queries here.

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4. Sendible

Sendible is one of the social media tools built for companies with specific clients.

One of the best features of Sendible is that it allows you to customize the dashboard according to your brand to attract new clients.

It is also equipped with some amazing integrations such as Canva graphics editor, royalty-free image search, and Youtube search.

The tool allows automation that helps to save time on repetitive tasks. This social media tool facilitates managing all the platforms in a single place.

Many top companies, brands, agencies make use of Sendible to make their tasks easier and manage in a proper way and have around 20,000 marketers around the globe.

It is even possible to create and automatically send custom reports with Sprout Social.

Sendible enables integration with various social media platforms such as Instagram, Canva, Dropbox and much more.

Features:

• Plan and schedule the content in one place
• Prepare your calendar months
• Prepare meaningful reports
• Provides automation that helps to save time
• Can customize the dashboard

Pricing:

Send your queries here.

Contact:

Send your queries here.

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5. Agorapulse 

Agorapulse is one of the simplest and most affordable social media management tools used for various teams and agencies.

It is equipped with many features such as scheduling, visual calendar, Google analytics, and team collaboration.

This social media tool is designed specifically to help agencies to monitor posts on various social channels.

Nearly 31,000 social media managers use our tool regularly that facilitates fast, and friendly support in the business.

A flexible scheduling tool allows users to queue, reschedule or bulk upload posts on social media.

Agorapulse is designed uniquely for agencies having more demanding needs that are preferred for managing and to monitor various social media platforms.

The CRM tool equipped in this social media tool helps to have a track record of followers and can easily maintain notes for it.

Features:

• Social inbox for monitoring replies
• Easy and affordable tool
• Flexible scheduling
• Equipped with CRM tool
• Possible to manage from your mobile

Pricing:

Send your queries here.

Contact:

Send your queries here.

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6. eClincher

eClincher aims to provide an all-in-one platform for managing various social media channels.

It facilitates to schedule and publish posts, analyze the results, and responds to messages on social channels.

They are provided with a single dashboard that helps to save time in managing these social media platforms.

Automation reduces the tasks and makes it easy to manage and facilitates scheduling options, feeds, and much more.

In comparison to other tools such as Hubspot, Sprout Social, and Sprinklr, eClincher is the preferred choice that can be used for scaling large accounts with multiple locations or brands.

It allows integrating with Facebook, Twitter, Instagram, LinkedIn, Pinterest, and many more.

There are a number of features available such as social inbox and engagement, advanced analytics reporting, Pinterest integration, and reputation management.

Features:

• Auto-post with RSS feeds
• Visual calendar and scheduler
• Reputation management
• Automation makes the task easier

Pricing:

Send your queries here.

Contact:

Send your queries here.

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7. Social Pilot

Social Pilot is one of the simple and cost-effective social media management tools. It is most widely used for teams and agencies to streamline social media management.

This tool helps customers from publishing posts on websites to analyzing the performance.

Social Pilot enables to ease the social media tasks daily and eventually increases the engagement effectively.

It is used by over 115,000 businesses across the globe and is available at an affordable price.

Social Pilot offers many features that are essential for small businesses, agencies, or individuals.

Social inbox offers to engage with their audience along with auto-posting. It does not include an influencer search feature but it does include a social monitoring and listening feature that has been one of the most essential features for businesses.

Features:

• Simple and cost-effective tool
• Helps in improving social media strategies
• Mostly used for teams and agencies
• Can create social media calendar
• Possible to analyze, monitor, and report your performance

Pricing:

Send your queries here.

Contact:

Send your queries here.

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8. CoSchedule 

Coschedule is provided with a calendar that is used for managing various aspects of business and was founded in March 2013.

Coschedule is more than a social media management tool. It is a tool to manage and collaborate with your team members for creating social media posts, events, and tasks.

This social media tool is a great choice for marketers who want to carry out all their events at the same place.

An excellent Requeue feature helps in determining the posting times and can easily fill gaps in the social media channels with your amazing posts.

Coschedule was named as category leader for brand management software of 2021.

Coschedule serves more than 50,000 marketers across the world that facilitates them to complete their tasks in proper time and to get their projects delivered at the right time.

Features:

• It is provided with a calendar to manage events
• Equipped with Requeue feature
• A platform to carry out all the events in one place
• Managing events becomes easy
• Easy to collaborate with team members

Pricing:

Send your queries here.

Contact:

Send your queries here.

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9. Loomly

Loomly is a social media management tool specially used for creating content and branding.

Moreover, they are focused on content creation so they lack some of the features such as listening and monitoring.

Almost all large businesses require fantastic features such as listening, monitoring, and scheduling. Loomly doesn’t provide a fully integrated solution as compared to other tools.

However, Loomly has an added benefit of a visual calendar and content suggestion that helps to assist the managers in cultivating various strategies.

Notifications are sent every time when someone in your team makes any changes or updates. Loomly also provides us with ideas depending on the trends and RSS feeds.

It doesn’t provide a social inbox but has a feature of social monitoring and client management.

This social media tool is beneficial for solopreneurs and small businesses. They are powering brand success for more than 12,500 teams worldwide.

Some of the top companies like Loreal Paris, BBDO, Havas, LVMH, Porsche leverages Loomly in their businesses.

Features:

• Craft posts and ads like experts
• Helps in managing every social platform at a single place
• Gives ideas about posts based on data related events
• Notifies when any team member posts any updates

Pricing:

Send your queries here.

Contact:

Send your queries here.

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10. RecurPost

RecurPost is a social media scheduling tool that provides support for 5 major social platforms. Along with Facebook pages and groups, Instagram business accounts, Twitter profiles, and LinkedIn company pages, RecurPost lets you schedule posts on Facebook profiles, Instagram personal accounts, LinkedIn profiles, and GMB listings – which is offered by a very few schedulers.

Its standout feature includes the ability to create recurring schedules that lets you repurpose your evergreen content. You can create unlimited content libraries and make your content go out in a loop on your social accounts. Through its social inbox, you can monitor and manage all your notifications. It enables you to watch all your chats, mentions, comments, and conversations, and take action on them. It also integrates with Canva, which enables you to design intuitive images without leaving RecurPost’s dashboard. This means that you can create, design, and schedule your social media graphics all in one place.

Using its bulk scheduling, you can create months’ worth of content in advance, making sure that your social accounts are always active. You can set up RSS feeds, import content from social accounts, use Google alerts to curate content, and do a lot more with RecurPost – all at very affordable pricing.

Features:

• Bulk scheduling on multiple platforms at once
• Recurring schedules to repurpose content
• Create unlimited workspaces
• Collaborate with team members
• Auto-schedule posts for best times
• In-depth analytics includes post-performance and audience demographics

Pricing:

Check the pricing here.

Contact:

Send your queries here.

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Conclusion:

I know that with the number of options available in the market, selecting the best social media management tools is a bit challenging.

As almost all of them have free plans, so you can experiment and find the perfect one that best suits your marketing strategy.

Having the best social media tool helps to save your time, boost your social presence, and even helps to make money!

What do you think about this list of social media management tools? Do let me know in the Comments section below.

Also, I would be glad if you could share the top social media marketing tools guide with fellow marketers and social media managers, of course, via social media!

Thank you.