35+ Best Digital Marketing Tools for 2024 [Free & Premium]

If you want to outshine your competitors and take your marketing strategy to the next level, you need to put your efforts online.

And to be extremely savvy, these best digital marketing tools will assist your work throughout your journey.

A business without a detailed digital marketing campaign is going nowhere. Use these 35+ best digital marketing tools to get past your competition.

We have divided the tools into nine categories to help you understand their primary usage.

Table of Contents

• Search Engine Optimization Tools
• Performance Tracking Tools
• Graphics Creation Tools
• Content Marketing Tools
• Email Marketing Tools
• Social Media Marketing Tools
• Team Management Tools
• Conversion Rate Optimization Tools
• Other Useful Digital Marketing Tools

Let’s dive in.

Search Engine Optimization Tools

1. Semrush

Semrush is an excellent set of features to boost your website traffic. With this digital marketing tool, you can easily find search terms and keywords on which you can rank high. Likewise have a look at best AI tools for improved ecommerce sites efficiency.

It also lets you do competitive research and helps you find their high-ranking keyword, with ways to beat the competition. The tool also provides a writing assistant, which helps you improve the overall website content, focusing primarily on the top ten ranking pages for the primary keyword. It has great compatibility with WordPress.

Pricing Plans:

• Pro Plan: $99.95/month
• Guru Plan: $199.95/month
• Business Plan: $399.95/month

 

 

2. Ahrefs

Ahrefs is another popular SEO tool to help you boost your website traffic. They have a vast amount of data, about 150 million keywords in the U.S. and more from 150 other countries. This tool is excellent for competitive analysis, helping you to check the backlinks of your competitors, their highest-ranking pages, and a lot more. Ahref’s Top Pages tool allows you to see which page is getting the most traffic and numbers going to your competitors.

Pricing Plans:

• Lite Plan: $99/month
• Standard Plan: $179/month
• Advanced Plan: $399/month
• Agency Plan: $999/month

 

 

3. Moz

Moz is one of the best digital marketing tools for SEO that helps you rank higher on the SERPs. It crawls through your website to determine content gaps. This tool has an excellent keyword explorer and provides intuitive suggestions with which you can categorize keywords for each focus area and tabulate them in one place. It has credible keyword data, which is updated every day, and it claims to have 95% accurate keyword performance.

Moz allows you to track the performance of your content and also backlink analysis of competitors sites.

Pricing Plans:

• The Standard: $99/month
• The Medium: $179/month
• The Large: $299/month
• The Premium: $599/month

 

Tip: Save time using these best SEO bookmarklets in your browser!

4. Google Keyword Planner

Google Keyword Planner is a free-to-use digital marketing tool that provides abundant data and metrics about keywords in every niche. It is made for marketers who wish to run their ads on the Google network. With a Google Ads account, you can access the data about any keyword; whether it’s the search volume or keyword competition, the keyword planner has the metrics ready for you for SEO practices.

 

 

5. Yoast SEO

Yoast is a smart plugin for WordPress websites. It is a great tool to help you optimize your content for search engines. This tool lets you add SEO titles and descriptions to all your posts and website pages easily. Yoast can also help you add social media images and Open Graph metadata to your website articles. It generates XML sitemaps for your website easily. You can also import the data from other SEO plugins.

Pricing Plans:

• The basic plugin is free to use.
• The premium plan starts at $99/year.

 

 

6. Screaming Frog

Screaming Frog is site crawling software that analyses your website SEO by crawling an entire website. This digital marketing tool can help you find 404 links, analyze the titles and meta descriptions, collect data from other web pages using XMap or CSS, and generate XML sitemaps.

Screaming Frog lets your schedule the crawls and audits of your website based on any specified interval and discovers duplicate content, if any. It can be easily integrated with Search Console, Google Analytics, and PageSpeed APIs. Users can identify the change in content performance after every crawl and understand what’s working for their business.

Pricing Plan:

• Paid Version:  $209/year

 

 

Performance Tracking Tools

7. Google Analytics

Regarded as the gold standard for website analytics, Google Analytics is used by millions of website on the internet. This Google marketing tool can show you who’s visiting your website, their location, and on what page they are spending most of their time. Besides that, you’re able to set up goals to track your lead conversions, build an enhanced eCommerce interface, and track events that awake user engagement.

 

 

8. Hotjar

Hotjar is an analytics tool that tracks user behavior through their feedback and website navigation. Over 900,000 websites use Hotjar to improve UX and increase conversions. It has features like behavior analytics, heatmaps, and session recordings to help you identify performance gaps in your websites — like bugs, broken links, a confusing interface, and elements. It is behavior analytics software that helps you measure and track user behavior. Over 900,000 websites use Hotjar to improve UX for conversion rate optimization. It has tools for on-site surveys and feedback (the voice of the customer), so you can learn from real users what they like and dislike about your website.

Pricing Plans:

• Plus: $32/month
• Business: $80/month

 

 

9. Woopra

Woopra is a performance-tracking tool with innovative solutions to analyze, engage, and retain your customers. It keeps track of an entire customer lifecycle, collecting individual data metrics and bringing reports to bridge the communication gap between you and your customer. This tool has multiple integrations with 50+ tools like Salesforce, Marketo, and Segment to generate reports seamlessly.

Woopra provides a full behavioral history with trends that provide meaningful insights into their intent for your company. You can also have team communication and simulate drip campaigns while updating the lead data with this tool.

Pricing Plans:

• Core: $0 with 500,000 actions/month
• Startup: $349 with 1 million/month
• Pro: $999 with 5 million actions/month
• Enterprise: $5,000 with 50 million actions/month

 

 

 10. Google Search Console

Google Search Console is a highly credible tool that provides data about your site’s performance on Google’s search engine results page. It helps you analyze your website’s traffic, top-ranking pages, and CTR on SERPs and fix indexing issues if any. This insightful data can also help you further optimize your website’s content. Since the data and metrics are directly from Google, they can always be trusted.

Search Console helps you identify if your URL is ready for crawling. It provides you reports related to the on-site position, search impressions, clicks, and search queries.

 

 

Graphic Creation Tools

11. Canva

Instituted in Australia, Canva is a graphic designing tool you can use to create various types of posts and presentations. The application has many free and paid templates to fulfill your needs. You can use multiple elements, and fonts and upload images to make social media posts, postcards, presentations, videos, ebooks, and much more.

Pricing Plans:

• Canva Pro: $48.37/ year for one person
• Canva For Teams: $79.72/year for first 5 people

 

 

12. Animoto

With Animoto, you can make amazing videos in a few minutes. It has a drag-and-drop setup where you can easily choose any readymade template and drop the video onto it. This tool has visually mesmerizing templates for every type of need from workplace to celebration. Animoto also has a Getty images library to enhance your visual element and customize the video according to your brand voice. It also has a feature where anyone can add a time-stamped comment on your video, so you don’t hustle to get feedback on your work through complicated threads.

Pricing Plans:

• The Basic Plan: $3.51/month
• The Professional: $6.77/month
• The Professional Plus: $17.62/month

 

 

13. FlexClip

FlexClip is a video editor tool with thousands of stunning & beautiful templates for any occasion that you want. These templates save the timing of editing videos from scratch and offer great creative help. It has many features such as animated texts, overlaying filters, changing the intros/outros, and funky stickers.

FlexClip offers you 4,000,000+ stock images to choose from. Creators can easily cut, merge, trim, split, and modify the speed of the video clips. It offers cloud storage of up to 100GB so that you do not have to worry about space and supports multiple devices.

Pricing Plans:

• The Basic Plan: $9.99/month
• The Plus Plan: $19.99/month
• The Business Plan: $29.99/month

 

 

14. Easel.ly

Ease.ly is a great addition to your digital marketing tools list! It is an easy-to-use tool to create infographics. It is a web-based infographics platform where users can play with ideas, concepts, and creativity to create infographics. Users can create flowcharts, timelines, posts, posters, and advertisements to share on the web.

Easel.ly has readymade graphic templates available that can be modified according to your needs. You can also share infographics with other users for design collaboration.

Pricing Plan:

• Easel.Ly Pro Account: $3/month

 

 

15. Unsplash

Unsplash provides copyright-free stock images free of cost. This website has thousands of royalty-free image catalogs updated every day. These photos can be easily downloaded and used on the internet without any permission or credits to Unsplash and the photographer. This is especially useful to make a variety of social media posts, websites, and advertising. You can go through the full image catalogs of photographers. Images can be downloaded in any size that you want and the three default sizes are small, medium, and large.

 

 

Content Marketing Tools

16. Google Docs

Google Docs has the best editing and collaboration with content writers. It’s free and widely used with a simple interface word processor application. People can collaborate to share documents, presentations, and more with Google Docs. The document can easily share documents with your team in a few steps. You can give document access to specific people and ask for their suggestions using the “suggestions” and “comments” features. In addition, you will easily upload Google Docs directly to your CMS. Marketers can also collect data by sharing a direct link to Google forms.

 

 

17. Grammarly

Grammarly is the best tool for editing and editing content pieces before publication. It works across multiple communication mediums, from email to social media to documents.

Grammarly captures even the smallest grammar mistakes and gives you premium suggestions on articulation and tone. You can write error-free emails, creative captions and up-to-the-point website content with Grammarly. Its basic grammar and punctuation plans are free.

Pricing Plans:

• Premium Plan: $12/ month
• Business: $15/ member & month

 

 

18. WordPress

The list of best digital marketing tools is incomplete without WordPress. It is a top-of-the-market CMS platform that allows blogging, publishing and creating portfolios. This open-source CMS allows you to build and host or self-host websites. It can be flexibly customized to fit your business needs through plugins and templates, which are easily customizable.

Pricing Plans:

• Single WordPress: $.83/ Month
• WordPress Starter: $1.80/ Month
• Business WordPress: $3.01/ Month

 

 

19. ProWritingAid

ProWritingAid is a writing assistance software that helps you eliminate common grammar mistakes. Its error type fixes include inconsistent use of words, spelling errors, sentential mistakes, and punctuation. It works as a plugin for Chrome, MS Word, Outlook, and a desktop app to support your writing in every way.

ProWritingAid lets the user choose a language, writing style, and rules for writing and manage the team of users. It keeps a focused eye on your sentence structures and if there is excessive use of any element. This professional writing assistant helps you write crystal clear and to-the-point content. It can be a great addition to your content marketing tools.

Pricing Plan:

• Premium Plan: $4.38/month (billed annually)

 

 

 20. Answer The Public

AnswerThePublic is a keyword research tool that lets explore raw customer search insights straight through the data from search engines. It allows marketers to know what exactly is being searched and the phrases and questions around the keywords. This tool cuts the guesswork and gives you meaningful content ideas.

AnswerThePublic updates you whenever people talk about your keyword and monitor their behavior.

Pricing Plans:

• Monthly Plan: $99/month ($79/month for annual plans)
• Expert Plan: $199/month

 

Email Marketing Tools

21. Moosend

Moosend is an email marketing software with automation and lead generation features. This tool is user-friendly with easy-to-customize templates in the template library. Marketers can send professional email marketing campaigns and also manage the audience with its subscriber management tools. Landing pages and subscription forms can also be created and launched while tracking the efforts through insightful metrics.

This email marketing automation tool lets you pay either by the number of subscribers or by the number of emails sent, depending on your requirements. Moosend is an affordable option because its paid plans cost less than most other tools

Pricing Plans:

• Up to 1,000 subscribers: Free forever
• Up to 2,000 subscribers: $10/month
• 2,001 to 2,500 subscribers: $20/month
• 2,501 to 5,000 subscribers: $30/month
• 5,001 to 8,000 subscribers: $40/month

This tool also has an option for paying based on the number of emails sent (including unlimited subscribers), which are called credits by Moosend. For $1, you will get 1,000 credits, which means you can send 1,000 emails. You get the same features as in Pro Plan while paying for the number of emails sent.

 

 

22. MailChimp

MailChimp is a one of the best email marketing tools. It has the capacity of sending more than 1 billion emails every day. Instead of designing and typing each and every mail, you can channel them to send mass emails with utmost individual clarity. It has features like designing, email subscriber management, and analyzing the campaign as well. This tool offers creative templates to help you get started.

Additionally, MailChimp has integrations with many online tools and is popular for its drip email campaigns.

Pricing Plans:

• Essentials: $9.31/month
• Standard: $13.91/month
• Premium: $278.23/month

 

 

Social Media Marketing Tools

23. Biteable

If you are looking for social media marketing tools, then Biteable can be a great choice for you. Biteable lets you easily create engaging, informative, and entertaining short videos to share on different mediums. It has a host of free video templates, footage, animated scenes, and music.

Biteable is a go-to tool for anyone who wants to create studio-quality quickly without expensive types of equipment like film or sound recording resources.

Pricing Plans:

• Pro: $49/month
• Teams: $99/month

 

 

24. MeetEdgar

MeetEdgar is a social media tool with outstanding features. It has an easy to a setup browser extension that can create engaging social media posts. The content can be sorted into categories and you can decide when you want to share the content from each category.

Content scheduling can be done 24/7, and if the line runs out, the software will reshare existing content. Users can also run A/B tests on the content to identify the content that performs better for them. Meet Edgar can be integrated with Facebook, Instagram, Twitter, and LinkedIn.

Pricing Plans:

• Edgar Lite: $19/month
• Edgar: $49/month

 

 

25. Buffer

Buffer was started as a scheduling tool for Twitter. Today, it works with all the major social media platforms, including Facebook, LinkedIn, Pinterest, and Instagram. You can use the chrome extension to add articles and content from the web to the Buffer queue or share content on the go. The tool also lets you automatically shorten the shared links, also Bitly users can connect the accounts.

Buffer lets you upload custom photos and videos and also integrate them with your article. You can access complex analytics to track the performance of your content. It also has features to schedule posts, so the content gets spread out throughout the time.

Pricing Plans:

• Essentials Plan: $5/month & channel
• Team Plan: $10/month & channel

 

 

26. SocialBee

SocialBee is a social media management tool that lets you create, schedule, publish, and analyze your posts. It stages as an all-in-one platform for all your social media accounts such as Instagram, Facebook, Twitter, LinkedIn, TikTok, and Pinterest. Its content creation dashboard has automatic integration with the graphic creation tool Canva and libraries such as Unsplash and Giphy.

Once ready, you can also automatically get the hashtags generated for your posts. Marketers can track the performance of their posts, likes, comments, and shares through SocialBee insights.

Pricing Plans:

• For Solopreneurs and Small Businesses:
  • Bootstrap: $19/month
  • Accelerate: $39/month
  • Pro: $79/month
• For agencies:
  • Pro25: $75/month
  • Pro50: $149/month
  • Pro100: $279/month
  • Pro150: $379/month

 

 

Team Management Tools

27. Slack

Slack is a team communication tool that helps you channel the information flow inside your business circle. Admins can create private and public channels and send important files and folders through common and direct messages.

This application allows you to send files, notes, documents, photos, feedback, videos, or anything you decide to communicate effectively. You can mark important messages for easy access to your colleagues.

Pricing Plans:

• Pro Plan: $2.64/ month
• Business+ Plan:  $4.53/ month
• Enterprise Plan: Contact the Slack sales team.

 

 

28. Microsoft Teams

Microsoft Teams is a great software to communicate in a business team. It reached the peak of its use during the COVID pandemic when schools and offices had to switch to online communication. It provides a chat-based space for unlimited teamwork and workflow. With its simple interface and user-friendly setup, your team members can have real-time conversations on chat, video calls, and screen sharing. It can be integrated with all MS software.

Pricing Plan:

• $5/month per user

 

 

29. Trello

Trello is a unique team and content management tool that helps streamline the flow of information in any organization. The work can be assigned by simple cards and this system makes it better to track the status of work.

Users can make cards with messages and create deadlines for the same. This tool provides clarity to the employee to assign work and helps them understand the deets in between, making the communication effective.

Pricing Plans:

• Free Plan
• Business Class Plan: $12.50/month per user
• Enterprise Class Plan: Starts at $17.50/month per user

 

 

Conversion Rate Optimization Tools

30. Unbounce

Unbounce is a dedicated, conversion-focused tool to help you easily make beautiful landing pages quickly and easily. You can choose any of the readymade templates, and add other elements through drag and drop functionality. No coding is required.

Unbounce also has built-in AI with conversion intelligence and smart traffic analysis to help you maximize your conversions and test your pages.

Pricing Plans:

• The Launch: $90/month
• The Optimize: $135/month
• The Accelerate: $225/month
• The Concierge: $575/month

 

 

31. Lucky Orange

Lucky Orange is a fantastic CRO tool that has many features to have your conversions hit live chatting, guest sessions, and so on. The chatbot is extremely helpful, as it provides useful information to the customer. Markets can co-brose with the customers in order to understand their needs.

Lucky Orange has a funnel and forms analysis tool that helps you stay on track.

Pricing Plans:

• Build $14/month (billed annually)
• Grow:  $28/month (billed annually)
• Expand: $58/month (billed annually)
• Scale: $128/month (billed annually)

 

 

Other Useful Digital Marketing Tools

32. Hubspot

Hubspot has a free CRM tool that comes with its automation software. This tool automatically updates your reports so you never have to do it manually. Your dashboard will provide a real-time track of your sales and deep-analytical reports on sales, business productivity, and performance of each of your members.

Hubspot lets you manage unlimited users and have up to 1,000,000 contacts in the system.

 

 

33. Hunter.io

Hunter is a unique tool that helps you identify and verify the professional email addresses of websites, companies, and individual professionals on the web. This tool helps recruiters and marketers easily reach out to the concerned professionals. It has a free cold email marketing service where you can start email campaigns.

Hunter has features such as lead building, CRM integration, and data filtration.

Pricing Plans:

• Starter: $49/month
• Growth: $99/month
• Pro: $199/month
• Business: $399/month

 

 

34. Google Campaign URL Builder

Google Campaign URL builder to lets you add campaign parameters to track your campaigns effectively. Campaign tracking is also known as “UTM tracking Codes” and these are special codes inserted into your URL to make it easier to be analyzed in Google Analytics. Whether it’s social media, email, or any paid campaign, the main goal is always to drive maximum traffic and convert them into actual customers.

 

 

35. Jira

Jira is a tracking software essential for product building and team communication. Organizations use Jira to capture issues, organize them into work, assign tasks, and take follow-ups. It helps you track the development of your feature and check the status on your dashboard. You can assign a particular ticket to every task and determine that nothing goes to the next level without checking the ticket. Jira integrates well with Bit Bucket and Confluence.

Pricing Plans:

• Standard: $77.50/month
• Premium: $15.25/month

 

 

36. Morningscore

Morningscore is anSEO software which has numerous features like keyword research, keyword planning and tracking, PPC metrics and backlink analysing to boost your SEO strategy. Marketers can also compare the their competitor’s rank on the same keyword they are using.

This tool provides you with credible SEO reports where you can find suggestions about keywords, tracked websites, and users. It also gives you points for an optimized website and traffic and once you reach a particular level, you are given points in XP when you well-optimize your website content.

Pricing Plans:

• Growth Suite: $65/month
• Professional Suite: $125/month
• Master Suite: $237/month

 

Other Useful Resources

Digital marketing is a creative activity and requires a lot of time and effort. Using tools like these and other similar ones can help you achieve even the most complex set of goals and keep you ahead of the competition. If you loved reading this post, you may also love to read the following blog posts:

• Learn to Use Google Search Operators for SEO
• Google Rich Snippets for SEO
• ChatGPT for SEO

Which digital marketing tool do you use?  Let me know in the comments. 😃

Thanks for reading. 🍀