Top 6 Experts’ Strategies for Application of Artificial Intelligence in E-commerce [2022]

Positive customer experience motivates me to continue my journey as an entrepreneur and it comes when you go out of your way to offer assistance and solve their queries. And it is beyond doubt that chatbots can offer 24/7 assistance and overcome the human limitations of offering the support service. Though the human support service is more personalized, the intelligent chatbot can handle the initial response to the customer and get back to them with primary help. Additionally, chatbots assist the users with navigation, shopping, catalog, and much more and boost the business performance.

Furthermore, new AI technologies such as ChatGPT can help the merchants reduce the mundane tasks. We developed Magento 2 AI Content Generator to help Magento 2 store owners auto-generate content through AI.

– Shivbhadrasinh Gohil, Co-founder at Meetanshi

If we had to choose the number one way to leverage AI for online retailers it would be for price recommendations.

Setting the right price is extremely difficult, even for retail veterans. Nowadays, retailers can take advantage of the tremendous power of machine learning technology to build effective pricing solutions. Self-learning algorithms can scan vast amounts of data, comb through endless pricing scenarios, and define optimal cost corridors.

– Kateryna Reshetilo, Head of Marketing at Greenice

Being a tech geek, I have had the opportunity to observe and use some tools that used Artificial Intelligence, and in my opinion, the best use of Artificial Intelligence in businesses in this current era of fast-paced competition is Predictive Marketing.

When used properly, predictive marketing application of AI can really affect websites like eCommerce sites, which will be optimized to show what the customers want to see, how they see it and even suggest price points for the products. These calculations are done on the basis of the data which is provided in form of cookies on an E-commerce website, so the more data gets collected through the website, social media, email, and other channels of interaction with your customers, the better will be the predictions and projections.

– Arbab Muneeb, Content Marketer at PhysiciansThrive

One of the most common problems faced by online shoppers is size issues when it comes to buying apparel. Visual search with the help of AI allows customers to upload a picture of similar products and search sizes accordingly. Visual search replaces textual search as it interprets the image using visual clues and the image’s metadata. Integrating AI for visual search can help eCommerce businesses attract customers that struggle to find sizes and avoid online shopping.

– Andrew Priobrazhenskyi, CEO at DiscountReactor

AI Drives Effective Content!

I do content marketing for a B2B eCommerce company that provides payment processing services and I use AI to write content that’s more effective. Content marketing is an essential part of any digital marketing strategy and using artificial intelligence can make it more effective. Currently available applications of AI can do content analysis, keyword selection, data-driven content creation, optimization, A/B testing to improve the content, and even create personalized content. There’s no arguing that you need content marketing to be effective with your digital marketing plan and artificial intelligence can help craft content that’s more effective than what you could create without it.

– Francesca Nicasio, Content Marketer at Payment Depot

Virtual personal shoppers! Those who’ll find ways to bring offline and physical-like experiences to the online one will be the ones to stay on the top. As a shopper, there’s nothing more satisfying than the convenience of directly engaging with a shop assistant during my in-store shopping. And when the same experience will be offered to me when shopping online, there’s nothing more I could ask for. And thanks to Artificial Intelligence I was able to cater it all to my online shoppers in my eCommerce business. With AI-powered chatbots integrated into my site and social media channels, I was able to spoon-feed my customers with an in-store-like experience. Customers can easily interact with us through our intelligent chatbots 24/7 and have all their shopping needs addressed. When they need recommendations as to which products fit their requirements, our chatbots are there for them. If they need to view our entire catalog, again, our chatbots will assist them. To be precise, our chatbot serves as their personal assistant and enables them to have a better experience than shopping at a physical shop.

The bottom line, eCommerce is now rapidly changing as most shoppers have heavily relied on online shopping. And to embrace this, online retailers should learn how to use AI effectively not only to improve their eCommerce stores but provide an outstanding customer experience as well. And those who’ll devote an extra amount of time and effort to experiment and explore the endless application of AI in their business will surely steer their way to success.

– Israel Gaudette, Founder at Link Tracker Pro