50+ Content Marketing Statistics You Need to Know [2024]

Content fuels the internet.

People consume it every day, in one form or another — let it be the morning tweets or an informative article.

Digital content has pierced our daily lives more than anything else. Therefore, it has become a prominent method of marketing for online businesses to connect with their end customers.

But, what type of content performs well? Which content marketing channel is the best?

Find out answers to all such questions using these content marketing statistics and craft an effective content marketing strategy for your business, backed by data.

Table of Contents

• Content Marketing Strategy Statistics
• Visual Content Marketing Statistics
• Blogging Statistics for Content Marketers
• Podcasts: New Content Marketing Channel
• Content Marketing Through Emails
• Content Marketing Statistics: Revenue, Investment, and ROI
• Top Challenges Faced by Content Marketers

Top Picks: Content Marketing Statistics

• In 2021, 97% of marketers around the world reported content marketing as a part of their digital marketing strategy.
• 4 out of 10 marketers planned to increase their content marketing budget in 2022.
• Most B2b marketers around the globe consider video to be the most successful content marketing investment.
• The primary goal of content marketing for most marketing people worldwide is to create brand awareness.
• Content marketing statistics show that the search term – “What is content marketing?” witnessed a 22% increase in search volume in 2021.
• In 2021, Improving content quality was the most effective content marketing strategy for businesses.
• 7 out of 10 customers purchase a branded product after watching a video related to it on YouTube.
• “How-to” articles are the most popular content type amongst bloggers.
• The best time to send marketing emails is on Monday between 6:00 to 9:00 am.
• Content marketing generates 3x the leads generated by traditional marketing.

Content Marketing Strategy Statistics

1. Content marketing is an essential part of the marketing strategy for 97% of marketers.
2. 83% of content marketers prioritized content quality over quantity.
3. 6 out of 10 top B2c marketers have a standard content marketing strategy.
4. 55% of marketing professionals reported that improving content quality made their content marketing strategy successful. The chart below shows the most-effective content marketing strategy for businesses in 2021:

   

5. Creating brand awareness, increasing website traffic, and getting more leads are the top three goals of content marketers.
6. In 2021, more than half of the content marketers had a documented content marketing strategy.

   

7. Videos, blog posts, and success stories are some of the most successful content types used by content marketing professionals. The chart below shows the success rate of different content types:

   

Visual Content Marketing Statistics

8. In a 2021 survey, 51.4% of content marketers reported that 91-100% of their content comprises visual elements.
9. 24.3%, i.e. almost 1 out of 4 content marketing experts spent 2 to 5 hours every week generating visual content.
10. One study estimated that 25.2% of content marketers spent 0-10% of their budget on creating visual content, however, they were expected to spend 21-30% of their budget on visuals in 2022.
11. According to content marketing statistics, 86% of businesses prefer leveraging video content format for marketing their products/services.
12. Marketers report that 78% of customers purchase a product/service after going through a video.
13. YouTube, a video streaming site by Google, is the most popular website in the United States by traffic and 73% of marketers are using it.
14. 7 out of 10 customers purchase a branded product after watching a video related to it on YouTube.
15. Content marketing data suggest that short videos and live streaming were the most effective social media content formats in 2022.
16. In a survey, 96% of the customers revealed they watch an explained video to get more information about a product or service.
17. Video is a highly effective content type amongst millennials, with 40% of them trusting it.
18. Infographics are also some of the most popular visual content types of marketing. Data suggests that the search volume of the term ‘Infographics’ has increased by over 800% in the last two years.
19. Content marketing through visuals is effective, yet it is a major challenge for many marketers. Data on content marketing statistics suggest that 23.7% of marketers struggle with problems related to design and visual content.
20. Over 1 out of 3 content marketers (35.5%) use an online tool to create visual content for marketing.

Blogging Statistics for Content Marketers

Blogging is an excellent way to connect with your audience by delivering value. Listed below are some of the blogging statistics:

21. According to the available content marketing statistics, over 6 million blog posts are published every day on the internet.
22. In a 2019 survey, 77% of bloggers said that educational articles, i.e. “How to”articles, are the most popular content format. More data on the popular content formats are provided in the chart below:

    

23. Blog posts with a length of 7 minutes reading time perform best with the highest engagement.
24. Updating the existing blog content has remained an effective technique for 51% of organizations.
25. Listicle posts attract 80% more traffic than other blog content types.
26. An article with over 7000 words of content drives 4x more traffic and is shared 43% more than an article of an average length (1500-2000 words).
27. Blogging is profitable for online businesses. According to the data, 82% of content marketers receive a positive ROI from blogging.

Podcasts: New Content Marketing Channel

In the last few years, podcasts have emerged as a brand-new marketing channel for businesses. Leading brands such as Shopify, General Electric, and Microsoft are leveraging podcasts. Listed below are some impressive statistics related to podcasts for content marketing:

28. In 2022, the number of podcast listeners around the globe stood at 424.2 million, which was expected to reach 464.7 million in 2023.
29. The podcast ad spending by the brands is expected to increase in the upcoming years. The current global podcast ad spend is $1.73 billion, which will surpass $2.5 billion by 2024.
30. According to the statistics, 8 out of 10 listeners listen to all the episodes of a podcast.
31. Comedy is the most popular genre of podcasts, which is followed by education and news.
32. The latest data for 2022 revealed that 62% of Americans aged 12+ listen to podcasts.
33. Podcasts form a significant part of the marketing strategy for 50% of content marketing specialists.

Content Marketing Through Emails

Email marketing stats and facts is one of the most powerful channels of content marketing with a high ROI. Provided below are some of the intriguing content marketing statistics related to emails.

34. The reach of content marketing through email is ever-increasing. The global email user base was 4 billion in 2020, which is expected to reach 4.6 billion by 2025.
35. One report stated that 91% of the total U.S. population uses email, whereas only 75% use social media.
36. Global revenue from email marketing was valued at $7.5 billion in 2020, which is expected to reach $17.9 billion by the year 2027.
37. Email newsletter was one of the top three used content types by B2c businesses in 2018-19.
38. The best time to send marketing emails is on Monday between 6:00 to 9:00 am.
39. Open rate is the most tracked email marketing metric with 95% of the businesses tracking it, while the conversion rate is being tracked by only 55% of the customers.

Content Marketing Statistics: Revenue, Investment, and ROI

40. According to one data source, content marketing revenue reached nearly $66 billion in 2022, and this figure is expected to get doubled by 2026.
41. Maximizing the ROI of content is one of the most fundamental goals of 3 out of 10 marketers.
42. Content marketing campaigns generate an average annual revenue of $984,000.
43. 46% of professionals stated that their company spent at least $10,000 on content marketing in 2019.
44. 78% of the top brands were successful with their content marketing in the year 2022.
45. According to data, 58% of marketers around the world allocated their content marketing budget to contract content creators/agencies, while 51% of them spent it on content management tools.
46. Content marketing cuts down costs by 62% as compared to traditional marketing.
47. 72% of marketers planned to increase their content marketing budget in 2022 as compared to traditional marketing.
48. Content marketing generates 3x the leads generated by traditional marketing.
49. In a global survey conducted in 2021, businesses were asked to reveal their key areas of investment for 2022. The outcome of the same is charted below:

    

Top Challenges Faced by Content Marketers

Are you struggling to attract quality leads or generate traffic through content? Well, you are not alone then.

50. In a survey conducted in 2021, roughly 40% of the participating marketing professionals stated that these were the major challenges faced by them as well. Provided below is the chart depicting the top content marketing challenges faced by marketers.

Sources: Statista¹, HubSpot¹, eMarketer, Venngage, HubSpot², Google¹, Wyzowl, Google², Unbounce, Adam Enfroy, Web Tribunal, Semrush, HubSpot³, Statista², Statista³, Podcast Insights, Edison Research, Statista⁴, Statista⁵, Statista⁶, Marketing Charts, Statista⁷, Serpwatch.io, DemandMetric

Over to You

So, these were some intriguing content marketing statistics! I am sure your next content marketing move is going to be backed by these statistics. 🚀

If you loved reading this post, you’d also enjoy the following resources:

• Email Marketing Statistics
• Social Media Statistics
• Affiliate Marketing Statistics
• Link Building Statistics

By the way, which content marketing channel do you use the most? Let me know in the comments. 😀

Thanks for reading till the end. 🍀