WhatsApp Statistics 2024 – Usage, Users, Revenue & More
WhatsApp is amazing, isn’t it? 😀
It is one of the most common apps you can find everyone using (probably)! The convenience of instant messaging and multi-media sharing facilities of WhatsApp has become one of the most important pillars of its success. Furthermore, the most-loved messaging app by the masses is getting better with each update in terms of functionalities, security, and privacy.
WhatsApp was launched in 2009 with its initial focus on statuses. Later on, the instant messaging features of WhatsApp 2.0 became the reason for its quick growth. The user base of WhatsApp quickly jumped to whopping 2,50,000 active users with the release of its second version. This blog post highlights all the WhatsApp statistics that may fascinate you!
In this post, we’ll cover…
- Important WhatsApp Statistics
- WhatsApp Users by Country 2023
- Fastest Growing Markets for WhatsApp
- WhatsApp Monthly Active Users
- Number of WhatsApp Messages Sent Per Day
- WhatsApp U.S. Statistics
- WhatsApp Users by Gender
- WhatsApp Business Statistics
- WhatsApp Revenue Statistics
- WhatsApp Valuation 2023
- Number of WhatsApp Downloads
- Average Time Spent on WhatsApp
- WhatsApp Web Statistics
Important WhatsApp Statistics & Facts in a Nutshell
Listed below are some of the important WhatsApp facts and statistics that you must know in 2024:
- Over 2.7 billion people use WhatsApp monthly, making it one of the most popular global mobile messenger apps.
- WhatsApp is #2 top free apps on the Google Play store. It is 8th most downloaded app worldwide.
- India has the largest number of monthly active WhatsApp users (535.8 million).
- WhatsApp crosses the milestone of processing 1 billion messages in a single day.
- In 2021, WhatsApp lost millions of its users, causing a 17% downturn in downloads due to some user terms & privacy-related concerns.
- More than 50 million businesses worldwide use WhatsApp as of 2023.
- WhatsApp is available in more than 180 countries and 60 different languages.
- 73% of WhatsApp users access the app on Android, while 22% use iOS.
- Facebook acquired WhatsApp in 2014 at a massive price of $19.6 billion.
- WhatsApp is banned in these 6 countries — China, Iran, Syria, United Arab Emirates, North Korea, and Cuba.
- 69% of internet users use WhatsApp. (Except China)
- 70%Â of WhatsApp users check the app daily.
- WhatsApp has only 55 employees (engineers) working for its billions of users.
- After its acquisition by Facebook, the user base of WhatsApp rapidly increased from 400 million in 2014 to 1.3 billion in 2017.
You may also love reading our 25+ astounding social media statistics.
WhatsApp Users by Country 2023
WhatsApp is available in 180 countries around the world.
But have you ever wondered which country has the most WhatsApp users?
India has the highest number of WhatsApp monthly active users, i.e., over 535.8 million.
Other top countries include Brazil, United States, Indonesia, etc.
The table below provides deeper insights into the number of WhatsApp users by country worldwide.
| Rank | Name of Country | Number of WhatsApp Users |
|---|---|---|
| #1 | India | 535.8 million |
| #2 | Brazil | 148 million |
| #3 | Indonesia | 112 million |
| #4 | United States | 98 million |
| #5 | Philippines | 88 million |
| #6 | Mexico | 77 million |
| #7 | Russia | 66.7 million |
| #8 | Turkey | 60 million |
| #9 | Egypt | 56 million |
| #10 | Pakistan | 52 million |
Okay! That were the rankings of the countries by the number of WhatsApp users. But what if we consider the percentage of WhatsApp users? You might be wondering which country has the highest percentage of WhatsApp users. Let’s get more insights into that!
According to the data sources we collected, Brazil had the highest WhatsApp penetration rate among global messaging app users. More details are provided below.
| Position | Country | WhatsApp Penetration Rate |
| #1 | Brazil | 98.9% |
| #2 | India | 97.1% |
| #3 | Italy | 97% |
| #4 | Argentina | 96% |
| #5 | Switzerland | 95.9% |
| #6 | Finland | 95.6% |
| #7 | Germany | 95.5% |
| #8 | Austria | 94.4% |
| #9 | Netherlands | 92.9% |
| #10 | Spain | 92.2% |
The above WhatsApp stats are more than just mere numbers for business owners. The masses are adopting the app at a massive rate. If you are a business owner, you can not ignore the power of the huge penetration of WhatsApp and the convenience it provides to customers. Many businesses have already started leveraging WhatsApp for their business in multiple ways.
If you are a Magento 2 store owner, you can use our Magento 2 WhatsApp Notifications extension to harness the benefits of this popular messaging app for your online store.
Fastest Growing Markets for WhatsApp
The active userbase for WhatsApp by 10% or more in the top 10 countries in 2020.
Based on the YoY growth rate, Russia, India, and France are the fastest growing markets for WhatsApp.
The growth of WhatsApp userbase in the top countries between 2019 to 2020 is tabulated below.
| Country | User Base Growth % (2019 to 2020) |
| Russia | 17.0% |
| India | 16.6% |
| France | 16.6% |
| Indonesia | 15.1% |
| United States | 10.0% |
| Argentina | 10.0% |
| Brazil | 9.1% |
| Italy | 7.7% |
| Finland | 7.5% |
| Austria | 7.3% |
WhatsApp Monthly Active Users
We all know that WhatsApp is a widely used messaging platform worldwide.
But have you ever wondered how many people use WhatsApp worldwide?
Over 2.7 billion people worldwide use WhatsApp every month!
The number of WhatsApp users is projected to reach 3.14 billion by 2025.
| Date | WhatsApp Active Users |
|---|---|
| October 2010 | 10 million |
| December 2011 | 50 million |
| July 2012 | 75 million |
| October 2012 | 100 million |
| January 2013 | 133 million |
| March 2013 | 166 million |
| April 2013 | 200 million |
| June 2013 | 250 million |
| August 2013 | 300 million |
| October 2013 | 350 million |
| December 2013 | 400 million |
| January 2014 | 430 million |
| February 2014 | 465 million |
| April 2014 | 500 million |
| August 2014 | 600 million |
| January 2015 | 700 million |
| April 2015 | 800 million |
| September 2015 | 900 million |
| February 2016 | 1 billion |
| January 2017 | 1.2 billion |
| July 2017 | 1.3 billion |
| December 2017 | 1.5 billion |
| February 2020 | 2 billion |
| July 2021 | 2 billion |
| September 2021 | 2.16 billion |
| April 2022 | 2.24 billion |
| July 2023 | 2.7 billion |
WhatsApp beats Facebook (1.3 billion) and WeChat (1.2 billion) monthly active users. During the surge of the Covid-19 pandemic, WhatsApp witnessed a massive spike of 40% increase in its monthly active users in March 2020.
The number of monthly active users of WhatsApp is constantly increasing every year. It has created a new way of communication for businesses worldwide to reach customers.
Number of WhatsApp Messages Sent Per Day
Ever wondered how many messages are sent on WhatsApp per day? Let’s have a glance at WhatsApp chat Statistics.
In 2023, 140 billion messages were exchanged on WhatsApp every day.
This means:
- 5833 million messages every hour
- 97 million messages every minute
- 1.6 million messages every second
Shocked?!
Here’s the historical data of number of WhatsApp messages per day:
| Month | Number of Daily Messages Exchanged Through WhatsApp |
|---|---|
| Oct 2011 | 1 billion |
| Jan 2015 | 30 billion |
| Feb 2016 | 42 billion |
| Jul 2017 | 55 billion |
| Ma 2018 | 65 billion |
| Oct 2020 | 100 billion |
| July 2023 | 140 billion |
Along with the increase in WhatsApp active users, the number of messages being exchanged on the platform by the users is also skyrocketing. This also shows how WhatsApp has become the go-to app for exchanging instant messages for users worldwide.
WhatsApp U.S. Statistics
Looking for WhatsApp statistics for the United States? Here are a few.
- In 2019, the number of mobile phone users accessing WhatsApp in the United States was 98 million You can also know the stats on mobile marketing to get more benefits for your business on mobile marketing platforms.
- 1 out of 2 WhatsApp users in the U.S. accesses the app at least once a day, and 78% of the users access it weekly. More details about the usage frequency of WhatsApp by Americans are provided in the table below:
Usage Frequency Share of Users (U.S.) Daily 50% Weekly 78% Monthly 91%
- WhatsApp users in the United States spend less than 7.6 hours per month on WhatsApp.
- In the United States, 26-35 years is the age group with the highest number of WhatsApp users. More details provided below.
Age Group WhatsApp usage among US internet users 15 to 25 years 19% 26 to 35 years 27% 36 to 45 years 20% 46 to 55 years 17% 56+ years 13%
WhatsApp Users by Gender
According to WhatsApp demographics data, 53.9% of the users are male. The remaining 46.1% are females.
WhatsApp Business Statistics
WhatsApp Business made a massive debut in 2018, aimed at helping small businesses by allowing their customers to connect with them through WhatsApp easily. Currently, most businesses use WhatsApp Link Generator to generate links to stay tuned with their customers using WhatsApp. Provided below are some interesting WhatsApp Business statistics and facts.
- Over 50 million businesses around the world use WhatsApp Business.
- WhatsApp Business has been downloaded over 1 billion times from the Google Play Store.
- WhatsApp Business can boost sales to 127% and the conversation rate to 120%.
- Businesses can improve their customer service by 225% using WhatsApp Business.
- 175 million people interact with a business through WhatsApp every day.
- Over 40 million customers view business catalogs on WhatsApp every month.
- In 2021, the number of customers and businesses using WhatsApp business was expected to surpass 1.2 billion users.
- The average revenue per user (ARPU) for the WhatsApp Business was estimated to be $0.24 in 2021.
- The Asia-Pacific region has the largest market share for WhatsApp business, with an estimated 779 million customer & business accounts interacting on WhatsApp Business.
Number of WhatsApp Business Downloads by Country
Most WhatsApp Business users are from India, with nearly 291.58 million downloads. More data on the number of WhatsApp Business downloads (Android + iOS) by country is tabulated below.
| Country | User Base Growth % (2019 to 2020) |
| Russia | 17.0% |
| India | 16.6% |
| France | 16.6% |
| Indonesia | 15.1% |
| United States | 10.0% |
| Argentina | 10.0% |
| Brazil | 9.1% |
| Italy | 7.7% |
| Finland | 7.5% |
| Austria | 7.3% |
Owing an online business? You may love reading these online shopping statistics and eCommerce statistics.
WhatsApp Revenue Statistics
- The app was initially funded by Koum & his friends (Yahoo employees) with a seed funding of $2,50,000 in October 2009.
- In 2014, WhatsApp was acquired by Facebook for $19.6 billion in the form of Facebook shares worth $21.8 billion.
- At the time of acquisition, the share of WhatsApp was equivalent to 10% of Facebook’s market value.
- Here is an estimate of annual revenue of WhatsApp by year.
Year WhatsApp Revenue 2012 $3.82 million 2013 $10.21 million 2014 $15.29 million 2016 $200 million 2018 $1.3 billion 2020 $5.5 billion
- The daily income of WhatsApp is estimated to be $23.8 million.
WhatsApp Valuation 2023
According to some analysts, each WhatsApp user is worth $44.
Therefore, considering the current WhatsApp user base of more than 2.7 billion, WhatsApp valuation was estimated to be more than 118.8 billion in 2023.
Number of WhatsApp Downloads
WhatsApp has proved to be one of the leading online chatting apps for customers worldwide. The number of WhatsApp downloads has been increasing since its release. Here are some intriguing statistics and facts about WhatsApp downloads.
- In 2013, the total number of WhatsApp downloads was 500 million, which has increased exponentially since then.
- WhatsApp messenger has over 5 billion downloads on the Google Play Store. Also, it is #2 in the top free apps on the play store.
- WhatsApp Business has been downloaded over 500 million times by Android users through the Google Play Store.
- The average rating of WhatsApp messenger on the Google play store is 4.1/5.0 (179 million reviews). The breakdown of Google Play Store ratings is provided in the table below [As of July 2023]:
Rating Percentage 5 Star 65.71% 4 Star 9.98% 3 Star 6.17% 2 Star 4.60% 1 Star 13.53% - On the iOS App Store, WhatsApp Messenger has been rated 4.6/5.0 (4.6 million ratings).
- Here’s the cumulative downloads of WhatsApp from 2013 to 2023:
Year Cumulative Downloads (in billion) 2013 0.5 2014 0.8 2015 1.2 2016 2 2017 2.9 2018 3.4 2019 4.3 2020 4.9 2021 5.3 2022 5.7
Country-wise WhatsApp downloads from the Google Play Store
India, Mexico, and Brazil tops the list of countries with the highest number of WhatsApp Android downloads.
The number of WhatsApp downloads from the Google Play Store for different countries is tabulated below.
| Country | Number of WhatsApp Business Downloads (Android + iOS) |
|---|---|
| India | 291.58 million |
| Indonesia | 73.12 million |
| Brazil | 69.5 million |
| Pakistan | 48.16 million |
| Nigeria | 22.37 million |
| Egypt | 16.15 million |
| Russia | 15.46 million |
| Mexico | 14.88 million |
| United States | 12.22 million |
| Colombia | 10.9 million |
Country-wise WhatsApp downloads from the Apple App Store
United States has the highest number of WhatsApp downloads on the iOS devices.
Other top countries by the number of iOS WhatsApp downloads include India, Mexico, and United Kingdom.
The number of WhatsApp downloads from the Apple App Store country-wise is provided below.
| Country | Number of WhatsApp Downloads (iOS) |
|---|---|
| United States | 6.6 million |
| Mexico | 1.46 million |
| India | 1.26 million |
| United States | 1.21 million |
| Indonesia | 0.95 million |
| France | 0.93 million |
| Brazil | 0.93 million |
| Turkey | 0.88 million |
| Germany | 0.87 million |
| Canada | 0.60 million |
Average Time Spent on WhatsApp
On an average, an Android user spends 19.4 hours per month using WhatsApp.
This means users spend 38 minutes per day on WhatsApp, on an average.
Brazil, Indonesia, and Argentina tops the list of countries by average monthly time spent on WhatsApp.
| Country | Monthly Time Spent by Users on WhatsApp |
|---|---|
| Brazil | 29 hours |
| Indonesia | 29 hours |
| Argentina | 28 hours |
| India | 21 hours |
| United States | 7.6 hours |
| Australia | 6 hours |
WhatsApp Web Statistics
WhatsApp users can conveniently access their account on other devices through WhatsApp web. Here are some interesting stats about web.whatsapp.com:
- WhatsApp web has over 2.3 billion monthly visits.
- In 2023, the top countries accessing WhatsApp web include Brazil, India, and Mexico.
- 8 out of 10 people visit WhatsApp web directly, skipping the internet search.
- Top search terms people use for WhatsApp web on the search engine include, “whatsapp web”, “whatsapp”, “wa web”, and “web whatsapp”.
Conclusion
Many online chatting and messaging apps are available in marketing, and the WhatsApp statistics discussed above tell that it beats them in every aspect. Sometimes, the numbers speak more than the words. The WhatsApp statistics and facts above will help you get deeper insights into the leading messaging app.
Sources: Statista1, WhatsApp Blog, GlobalWebIndex, Facebook News1, Facebook News2, Business Insider, Statista2, TechCrunch, Statista3, Statista4, PEW Research, Tyntec, FB Q3 2020 Earnings Call Transcript, Statista5, Statista6, Forbes1, Forbes2, Business of Apps, Statista7, AudienceProject, Statista8, Statista8, SimilarWeb
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