10 Native Advertising Statistics You Need to Know [2024]

“The medium is the message”

Marshall McLuhan, a communication theorist aptly explained to us the significance of the medium and how it influences the message thereon. With the evolution of the internet, marketers formulate media mixes. Native advertising involves publishing advertisements where they fit the context of the website content. Customers are growing more conscious about what they consume and have switched to content-based recommendations where they have a choice of web experience. 🚀

In this blog post, I’ll list the top 10 native advertising statistics to help you understand the state of native ads in 2024. 😀

What is Native Advertising?

Native advertising is paid advertisements that mimic the look of the content which accompanies it. These marketing ads match the look and feel of the content format and function in a way that is less intrusive, unlike banner or display ads.

These ads are key to providing a pleasant web experience without disturbing the flow of the reader’s attention. Native ads can appear anywhere in the form of recommendations like on websites, your social media feed, and a search and promoted ad on top of your search engine results page.

Top 10 Native Advertising Statistics

1. The global native advertising market is expected to cross $100 billion by 2022, and $650 billion by 2032 with a CAGR of 375%.
2. A 2019 survey of 50 content-focused websites showed that 58% of websites are not still using native advertising.
3. Native digital display ad spend in the United States has been increasing every year. The amount was $35.24 billion in 2018, which was expected to reach $52.75 billion in 2020.
   
4. 21% of the customers are planning to spend less time on social media. The most significant alternatives are editorial content on a variety of websites which in turn makes native advertising more relevant as they are subtle in nature.
5. More customers trust editorial sites such as news & lifestyle sites as compared to social media statistics. Native advertising statistics show that 75% of customers trust editorial sites, while only 54% of them trust social media. The audience is more likely to trust the native ads on editorial sites (68%) as compared to social media ads (55%).
6. Native advertising statistics show that it is considered the least intrusive type of advertising.
   
7. In a study, it was found that customers looked at native ads 53% more frequently than display ads.
8. Since native ads are less intrusive, they serve the brand message qualitatively. In a study conducted in 2015, native ads registered an 18% lift in customer purchasing intentions and 9% more brand affinity responses as compared to banner ads.
9. In a survey, 32% of respondents showed their affirmation when asked if they would share the native ad with their friends or family compared to just 19% for display advertisements.
10. The click-through rate (CTR) for native ads is 0.16% on desktop and 0.38% on mobile, which is a significant feat compared to 0.11% for traditional banner ads.

Final Words

As the consumer demand for relatable content and recommendations is increasing, the scope of native advertising is broadening too. This digital marketing landscape will evolve to give new media formats, mediums, and practices that serve the customer effectively. Native advertising statistics can help you stay on top of the competition as you already know which channel and audience need your attention and formulate a better native advertising strategy. ✨

Common Questions Related to Native Advertising Statistics

1. What are the types of native advertising?

Ans. Native ads come in different media formats but the most prevalent of them are content widgets, social media ads, promoted ads, and paid ads on SERP.

2. Who are the top publishers of native advertisements? 

Ans. Many popular websites publish native ads with editorial websites topping the list are MSN, Business Insider, HuffPost, CNN, NBC News, and The Guardian.

3. How beneficial is native advertising?

Ans. More advertisers are understanding the significance of native advertising nowadays and the popularity of it non-intrusive as a technique that has been improving.

4. How much does native advertising cost?

Ans. A well-formulated native advertising can cost you less as compared to paid advertising. According to the native advertising statistics, the average cost per click of native ads is on desktop is between $0.53 and $0.93. It is $0.32 to $0.73 for IOS mobile devices, while $0.21 to $0.63 for Android mobile devices. You can also have a look at mobile marketing statistics to know its benefits for your business.

Sources: Future Market Insights, Statista¹, Statista², Outbrain, Sharethrough