25+ Key Google Analytics Statistics That Matter [2024]

As a marketer, it is essential for you to understand where the traffic on your site is coming from so you can leverage the particular channel accordingly and develop better strategies.

If, while looking for an analytical tool, you have discovered Google Analytics and are looking for some interesting Google Analytics statistics before jumping into the platform and start using it. You will find all the needed statistics here.

Over the years, what has set Google Analytics apart from other tools like Matomo, Clicky, and more is its free access to impeccable and in-depth insights into user behavior. It is a free analytical tool that needs no purchase or subscription, and in return, you get an ocean of data that helps you to plan your marketing efforts better and align them to achieve your goal.

Let’s look at some impressive Google Analytics stats and facts that you should know to understand the platform better and see how it is accessed around the globe. 🌐

Table of Contents

• Google Analytics Usage Statistics
• Google Analytics Website Statistics
• General Google Analytics Statistics
• Interesting Facts About Google Analytics

Google Analytics Usage Statistics

1.  Marketing (46390), Social media (28743), and Digital Marketing (28223) are the top channels/departments that use Google Analytics.
2. 50 million websites use Google Analytics to analyze their digital marketing efforts.
3. The industry that uses Google Analytics the most is the Retail industry followed by construction.
4. The top countries that use Google Analytics are the Unites states (41%) and the United Kingdom (8%).
5. The platform has a market share of 45.24%.
6. 71% of small businesses use Google Analytics with < 50 employees, 6% of large businesses use Google Analytics with >1000 employees, and 23% of medium size businesses use Google Analytics.

Google Analytics Website Statistics

7. Around 28.1 million websites use Google Analytics.
8. 56.7% of all websites use Google Analytics.
9. 86.4% of all websites used Google Analytics in 2020.
10. In 2021, 73.1% of all websites used Google Analytics.
11. Currently, 17,190,494 live websites are using Google Analytics.
12. Around 4 million websites in the USA use Google Analytics.
13. Around 1 million websites in the UK use Google Analytics.

General Google Analytics Statistics

1. Google Analytics supports more than 30+ languages.
2. Google Analytics is the most popular tool under the Application Performance technologies category.
3. The majority of the revenue of companies using Google Analytics is 1M-10M dollars.
4. Around 8,404,265 live websites using Google Analytics 4 (the latest version of Google Analytics).
5. Google Analytics is rated at 4.5 on G2.
6. Google Analytics can track over 200 different metrics and dimensions.

Interesting Facts About Google Analytics

20. Google Analytics is available in over 100 languages.
21. Google Analytics can track over 200 different metrics and dimensions.
22. The U.S. Currently Has the Most Google Analytics 4 Users.
23. Google Analytics is available in free and premium versions (the latter is called Analytics 360).
24. The Analytics as a service market is expected to be $59 billion by 2027.
25. Google Analytics has the latest market share in web analytics.

Conclusion

Google Analytics is a powerful analytical tool for any marketer or digital owner trying to understand the interaction between their site and the users. The deeper you dive into the platform, the better strategies you can create. Here are a few takeaways from the above-mentioned Google Analytics statistics.

• Google Analytics is clearly everyone’s favorite, and it’s here to stay for a long.
• The statistics for Google Analytics show that using the tool can help to bring a more data-driven approach to your overall marketing.
• While using Google Analytics, you only need to invest your time and effort as it is a free platform with a lot to offer.
• The latest GA4 version of Google Analytics is much more insightful and powerful.

Google Analytics 4 is the most advanced version that will run in full swing in a few months. This version will capture as much data based on the visitor’s every interaction with your website. All you need to do is learn how to use the latest version of this platform and create strategies to match the visitor’s behavior. Many marketers have already started using this platform, and if you’re considering Google Analytics, you should start with the GA4 version.

We hope this blog helped you understand Google Analytics better than you knew. If you loved reading statistics, here are some recommendations from your end:

• 10 Native Advertising Statistics You Need to Know [2024]
• 50+ Best Free SEO Tools to Boost Traffic in 2024

Source: 6sense, Enlyft, w3techs, webtechsurvey, support.google, trends.builtwith, G2 Statista, Statista