50+ Best Free SEO Tools to Boost Traffic in 2024

Are you looking to get your hands on some free SEO tools you can use daily for your SEO activities and yield good results?

If your answer is yes, you are at the right place.

An ocean of free SEO tools is available online, helping marketers like you to manage your task easily. But the real concern is there are many tools. 😕

Picking the best one out of these tools can be daunting. But, as we mentioned earlier, you are at the right place. We have done the pre-vetting process for you and handpicked the best free SEO tools you can consider for your next marketing strategy. You may also like reading our blog on best AI tools for ecommerce sites.

Further, we have classified the best free SEO tools into different categories to help you find the perfect tools you have been looking for so long. So, without much ado, let’s get into it!

Jump to…

• Keyword Research Tools
• SEO Audit Tools
• Local SEO Tools
• Link Building Tools
• Chrome SEO Extensions
• WordPress SEO Plugins
• Tracking, Analytics & Reporting Tools
• All-in-One SEO Tools

Best Free SEO Tools For Keyword Research

Finding the right keywords for your website to reach the right audience base is an important task. Keyword research and content idea generation are the first steps of content marketing. Keyword research tools make it easier for businesses to find the keywords people are searching for, their volume, and how difficult it is to rank for them.

Some of the best free SEO tools that make keyword research an easy task are provided here.

1. Google Trends

Google Trends can be an excellent tool for finding the hot trending keywords for your marketing strategy. The tools enable studying the search trends for various queries across a specific geographical region and over a specific period. The tool also shows related keywords or search terms that people are searching for and their popularity.

Best For:

• Analyzing keyword trends/popularity.
• Finding location-based keywords.

 

2. AnswerThePublic

For digital marketers, it is vital to focus on what the audience is searching for on search engines such as Google and what they want. The AnswerThePublic by Ubersuggest is a great tool to find out the same. The tool uses Google search suggestions to uncover rich and less crowded queries that can help you create content that your audience wants.

AnswerThePublic combines the keyword with all the question words, letters, and prepositions and represents the Google autocompletes suggestion data visually appealingly.

Best For:

• Finding questions & long-tail keywords.
• Generating new content ideas.

 

3. Ubersuggest Keyword Research Tool

The keyword research tool by Ubersuggest is one of the best free SEO tools that makes it possible to find hundreds of profitable keywords, from high-volume head keywords to low-volume long-tail ones. It also displays other useful metrics such as keyword volume, trend, and ranking difficulty, which makes keyword research easier. The tool makes it possible to find related terms, questions, keywords with prepositions, and comparison keywords, which allows it to make this list of the best SEO tools for keyword research.

Best For:

• Finding competitor’s keywords along with other useful metrics.

 

4. Google Keyword Planner

The list of the best free keyword research tool is incomplete without including the Google Keyword Planner. Google Ads offers a tool to find the right keywords for the ad campaigns run by the advertisers. Therefore, it offers metrics such as average PPC for the keywords that may not be useful for SEO purposes. Still, you can use the average monthly searches and competition to sift the right keywords for your content. Like Google Trends, the keyword planner also facilitates discovering keywords specific to a geographical area, which can be more useful if you target an audience from a specific region.

Best For:

• Finding the paid keywords.
• Estimating average monthly search volume of paid keywords

 

5. Google for Creators

This tool is a all-in-one spot to grow using various Google methods. The tools is loaded with features and products for your platform to grow . Here you can create your own content, shape your content, or supercharge your content using various Google toolkit.

Best For:

• Creating, shaping, and supercharging your content

 

6. Exploding Topics

Exploding topics is the all-new topic search tool that you must try to discover the trends even before they become popular. The tool is very useful for finding trends in different categories based on its own algorithm that analyzes millions of searches, conversations, and mentions across the internet. The team says, “We surface rapidly growing topics before they take off.”

Best For:

• Finding potential trending topics for your next piece of content.

 

Best Free SEO Audit Tools

Auditing your website regularly is an important part of your ongoing SEO process. It can help you detect the technical issues that are hurting your search engine rankings and affecting your organic traffic. Listed below are some of the best free SEO audit tools:

7. SEO Spider by Screaming Frog

Screaming Frog is a powerful website crawler software that helps extract important data and find common SEO issues. It acts like a Google bot. The tool finds all the on-page and technical issues of the website and creates a detailed report to help you optimize your website. Using the Screaming Frog, you can find content issues & broken links, visualize site structure, and analyze page titles & meta descriptions. Furthermore, the tool can be easily integrated with popular tools such as Google Analytics, Page Speed Insights, Google Search Console, Semrush, and Majestic for more detailed audits.

Best For:

• Performing complete on-page SEO audit of the website.

 

8. WooRank

It is a complete set of digital marketing tools that you’d require.

WooRank is another on-page audit tool that quickly scans the website for technical issues and creates actionable tasks to solve them. Furthermore, this single-suite tool consists of other useful features such as keyword research, a keyword tracker, and a competitive analysis tool.

Best For:

• Website technical analysis and on-page SEO audit.

 

9. Siteliner

It is a free tool offered by the famous plagiarism detection tool — Copyscape. It is mainly a content audit tool that can help you find duplicate content issues within the website. Furthermore, it helps identify other issues affecting the website’s quality, such as thin content, broken links, internal page rank, redirections, and more, making it one of the best free SEO tools.

Best For:

• Finding duplicate content within the website and other quality-related issues.

 

10. SEOptimer

Just like other cloud-based website audit tools, SEOptimer is a comprehensive website audit tool that reviews the website at different points that are vital for ranking. It audits the site and generates insightful reports and actionable tips that let the users do the SEO themselves.

The free version of this website audit tool allows auditing the website’s homepage and generates reports showing the page health in different areas such as On-page SEO, Links, Usability, Performance, and Social. Apart from this, it also offers a free SEO toolbox that generates meta tags, keywords, robots.txt, .htaccess files, and XML sitemaps.

Best For:

• Overall website audit.
• Generating robots.txt, .htaccess, and XML sitemaps.

 

11. SERP Simulator by Mangools

Title & meta description are two of the most important elements of any web page.

Search engines such as Google uses these elements to display the page information on the SERPs. The SERP simulator by Mangools is an excellent tool for writing perfect titles and meta descriptions for web pages. It stimulates the Google SERP and shows you how the web page will be displayed. Just enter your keyword in the search bar to get real-time search results, and fill up the title & meta description in the fields to find out how your website will look on the SERPs.

Best For:

• Crafting SEO-friendly titles and meta descriptions for the web pages.

 

12. Google Search operators

SEO means making your website search engine-friendly. Surprisingly, Google becomes one of the best free SEO tools with its advanced capabilities. You can turn Google into a powerful SEO tool by using the search commands, popularly known as Google Search Operators. They can be used for multiple purposes, such as finding indexing issues, exploring guest posting opportunities, etc. Learn more about advanced Google search operators and their practical use in SEO.

Best For:

• Finding guest post opportunities, indexing issues, new content ideas, website security issues, etc.

 

Top Free Local SEO Tools

Local SEO is the way to get your business in front of local searchers. Increase the discoverability of your business for local searches by using the top free local SEO tools provided below.

13. Google My Business

To improve your business’s local ranking on Google, it is essential to have your profile and information updated on Google My Business. This will help the search engine gather accurate information about the business, such as location, active hours, photos, and products. Updating your profile can help build your business’s relevancy for local search terms and improve its rankings.

Best For:

• Getting started with local SEO for your business.

14. SEMrush The Listing Management Tool

The listing management tool by Semrush is all you need to find and fix NAP listing consistency issues of your local business across the online directories. It shows all the listings with issues, along with the average ratings of the reviews left by the customers. The premium version of the tool delves deeper into local SEO competitive analysis, distributing business info, checking page health, and tracking local rankings.

Best For:

• Checking NAP consistency of the business across online directories.

 

15. Brightlocal

Brightlocal is one of the best local SEO tools that you can use to improve your local rankings. It offers a seven-day free-trial period without credit card requirements. The tool boasts many features for improving local SEO, including checking NAP consistency, local SEO audit, Google business profile management, rank tracking, competitor analysis, etc.

Best For:

• Local SEO audit and GBP management.

 

16. Moz Local

Moz Local is one of the best free SEO tools for local SEO that helps you handle all the tasks through a single dashboard. It helps maximize online visibility through its powerful business listing and review management tools. The tool syncs the business information across the online directories and channels and automates the deletion of inaccurate listings. Furthermore, it comes with reviews sentiment tracking, notifications capabilities, Google & Facebook integration, Social posting, and more.

Best For:

• Managing presence on online listing platforms and reviews management.

 

17. Whitespark

Whitespark is a comprehensive local SEO toolset that offers a range of local SEO tools, including free tools such as a review checker, a Google review link generator, and a local SEO checklist. Generate the links to earn more reviews for your business and naturally improve your local rankings. The tool also generates a QR code for the review link that you can distribute among your customers to get more reviews.

Best For:

• Increasing Google reviews for your local business.

 

18. Surfer Local SEO

Free local SEO tools from Surfer Local are everything a business owner would need to improve their local rankings on Google. The tool audits the online presence of your business across directories and provides optimization guidelines to improve the rankings. The built-in position tracking tool also enables measuring the performance of your business over local searches and helps you find the number of customers that can discover your business.

Best For:

• Powerful local rank tracker & NAP consistency checker.

 

19. Birdeye

Managing your business listings across directories, map tools, and sites through one platform is possible using Birdeye. It is a customer experience management platform that lets you aggregate listing information including reviews from 150+ sites and helps you communicate directly with the customers. It also boasts useful features such as review and referral generation tools to increase your review count.

Best For: 

• Gathering more reviews for your local business.
• Managing reviews across the sites and communicating with customers.

 

Free SEO Link Building Tools

Backlinks have remained an important ranking factor for web pages in search engines for a long time now. Therefore, building links to your website is an important part of your off-page SEO strategy. Here are some of the free SEO link-building tools that you can leverage to earn quality backlinks to your website.

20. Ahrefs Backlink Checker

 

Building backlinks to your website? You may take help from the free backlinks checker tool by Ahrefs for link intersection, i.e. find out the websites that are linking to your competitors but not you. The free tool allows you to get a list of the top 100 backlinks of any webpage or domain along with other important data such as anchor text and linking website’s domain rating.

Best For:

• This free SEO tool is best for building backlinks to your site through link intersection.

21. Hunter.io

Outreaching blog authors and marketers for backlink collaborations and guest posting can help you earn quality backlinks. Hunter.io lets you find the email addresses of the bloggers and professionals in your niche by their name or company’s name, to whom you can pitch for link collaborations and guest posting. A free account on the tool lets you find up to 25 searches per month.

Best For:

• Finding emails of professionals by website or name for outreach.

22. BuzzSumo

This comprehensive cloud-based platform lets you find high-performing and successful content across social media platforms. Just enter a keyword or a domain and find the trending content with high engagement scores. You can leverage this platform to outreach publishers and authors for backlink collaborations. You can also find top influencers in your niche or industry using it.

Best For:

• Finding top-performing content with high engagements around a topic or a specific domain.

23. HARO

Help a Reporter Out (HARO) is a free online platform that connects sources with journalists. It is being used by top journalists and authors writing for leading websites and publications to seek expert opinions to include in the content. You can create a free source account on the platform to start leveraging your expertise to earn quality backlinks to your website. Create an account, subscribe to the emails, and start submitting your pitches. Quality submissions can help you earn backlinks from some of the reputed sites such as Forbes, NY Times, etc.

Best For:

• Building backlinks to your domain by sharing your expert opinion

24. Snov.io

Similar to Hunter.io, Snov.io is a tool that helps you find the email addresses of authors and professionals. Just enter the company name to find the email addresses. It also comes with an email verifier that lets you check if a specific email address exists or not.

Best For:

• Finding and verifying email addresses of professionals by a company for your cold mailing campaigns.

25. Moz Link Explorer

Link explorer by Moz is everything you need for competitor’s backlink research. The tool claims to be the world’s best backlink checker with a database of over 40 trillion backlinks! Performing link-building research is easier with the tool that presents complete vital data of your competitor’s backlink profiles that include the number of total backlinks, number of linking domains, top pages, anchor texts, etc.

Best For:

• Domain backlink analysis and link-building research.

26. SEOSpyGlass by LinkAssistant

SEOSpyGlass by LinkAssistant is a powerful backlink analysis tool that helps you analyze your competitor’s backlink profile in a single click. The tool is totally free to use and is useful for finding new link-building opportunities by analyzing the competitor’s profile with over 50 factors. It also generates clean backlink reports for your domain to help you understand where you actually stand!

Best For:

• Studying competitors’ link-building strategies and finding link-building opportunities.

Free Chrome Extensions for SEO

SEO Chrome extensions are damn too useful to SEOers. They provide vital information and metrics about the web pages that are useful for optimizing your web page for search engines. Here are some of the hand-picked free SEO extensions for chrome that will assist you in search engine optimization.

27. MozBar

MozBar is one of the most-famous SEO chrome extensions used by SEO professionals. The extension displays three important and well-known metrics for the web pages: Domain Authority, Page Authority, and Spam Score. It also offers other useful features such as non-personalized search, meta information lookup, number of backlinks, and more.

Best For:

• Checking Moz SEO metrics such as DA, PA, and spam scores of the web pages.

28. Conductor

The conductor is another well-known free SEO chrome extension that comes with plenty of useful features for webmasters. The extension conducts an overall SEO health check-up of the web page and displays all the technical issues and suggests optimization steps. Moreover, it also comes with a keyword research feature that lets you find all the terms that the page is ranking for!

Best For:

• Auditing web pages from technical aspects.
• Finding ranking keywords of a specific webpage.

29. SEOQuake

SEOQuake is a powerful SEO extension for chrome that audits web pages through a single click. The tool enables access to multiple SEO parameters for the web pages in no time, and facilitates comparing URLs, and exploring the data. This SEO extension for chrome can be easily integrated with popular SEO tools such as Semrush, and Google Analytics. It also overlays the SERPs that show vital metrics.

Best For:

• Finding different SEO parameters and metrics for the web pages.

30. SEO Minion

SEO Minion is the swiss army knife of SEO chrome extensions. The functionalities consist of on-page SEO analysis which you can do by seo chrome extension, broken link analysis, Google search simulator, and data extraction from the SERP.

Best For:

• On-page SEO analysis of web pages, finding broken links, and simulating Google search.

31. Keywords Everywhere

Just like the name suggests, keywords everywhere is the ultimate Google chrome extension for finding data related to keywords for different search engines and websites. The tool displays the keywords, their volume, CPC, and 12-month trends of the queries on more than 10 websites. It also helps find related terms and keywords from the seed term.

Best For:

• Finding related keywords and terms along with other information such as volume, CPC, competition, etc.

32. Keyword Surfer

Keyword Surfer is a totally free chrome extension that overlays the Google SERP with vital information related to the search term such as volume and CPC. It also generates a list of keyword ideas around the search term along with their volume. Furthermore, the extension displays the total word count and exact keyword occurrences in each of the search results.

Best For:

• Finding related keywords and estimating the average word count of the top-ranking pages.

33. SERPTrends SEO Extension

SERPTrends SEO extension is an excellent tool for tracking the ranks of the webpages in the SERPs. The extension overlays the SERPs with green and red color triangles denoting rank up and ranks down respectively. The rankings of the pages are marked as new the moment you perform a search for a specific query. The extension keeps a record of the rankings and shows the ranking dynamics the next time you perform the same search by comparing the rankings with the previous one.

Best For:

• Rank tracking of your website for certain terms on daily basis.

34. SEO Search Simulator by Nightwatch

As the name suggests, this extension lets you simulate Google searches for different locations without any personalization so that you can get unbiased search results. It is one of the best free SEO tools, which is helpful when you want to track your or your competitor’s rankings. The extension supports simulating the search for almost all regions and languages. It also lets you enter the URLs to track their ranks in the Google SERPs.

Best For:

• Simulating Google search for different locations to get unbiased/non-personalized results.

 

Free WordPress SEO Plugins

WordPress plugins make it easy for webmasters to implement SEO and optimize web pages for better rankings. The free WordPress plugins enlisted below will help you with many day-to-day optimization tasks.

35. Rank Math SEO

Powered by Artificial Intelligence, Rank Math SEO is one of the most popular SEO plugins for WordPress.  This free SEO plugin for WordPress evaluates the keyword optimization of the content and SEO health of the page out of 100. It shows suggestions for improving the search engine-friendliness of the content.

Best For:

• Basic & advanced optimization of content for specific target keywords.

36. Yoast SEO

Another powerful SEO plugin by WordPress is Yoast SEO. It comes with plenty of helpful features for improving the site’s friendliness to search engines. This extension boasts automated technical SEO improvements, advanced XML sitemaps, title & meta description templating, Schema.Org integration, SEO analysis, and much more.

Best For:

• Overall search engine optimization of the website and content SEO analysis.

37. Site Kit by Google

Site Kit by Google is the ultimate plugin you need to get data from all the Google tools in one place in WordPress. The extension is easy-to-setup and displays the entire website’s stats along with page-speed insights to help you easily monitor your SEO performance. The tool fetches data from Google Analytics, Search Console, PageSpeed Insights, and AdSense. Bonus: Use this Adsense Calculator to estimate your potential earnings from AdSense.

Best For:

• Monitoring your site performance and integrating all major Google tools with WordPress.

38. SEOPress

Boasting powerful SEO features such as custom HTML & XML sitemaps, breadcrumbs optimizations, support for structured data, 301 redirection management, content analysis, and more, SEOPress is a free SEO plugin that is worth installing for WordPress users. The SEO metadata editor is fully compatible with all WordPress page builders and themes. Furthermore, you can leverage the premium benefits of this plugin by opting for a paid plan.

Best For:

• Content SEO analysis and overall SEO optimization of WordPress.

39. Add Google Analytics to WP

This WordPress plugin is simple yet highly useful for people looking to add Google Analytics code to WordPress. Developed by Meetanshi, the Add Google Analytics to WP makes the process easier. You just need to enable the GA tracking and enter the tracking ID to connect your WordPress site to Google Analytics.

Best For:

• Connecting your WordPress site to Google Analytics.

Tracking, Analytics & Reporting Tools

Tracking and reporting the performance is as important as SEO efforts. It helps determine the results of different SEO strategies and efforts to make data-driven decisions. Listed below are some of the best free SEO reporting and analytics tools.

40. Google Analytics

 

There is no doubt that Google Analytics is the highly popular and must-have web analytics tool in the market, with a market share of 45.24%. This free web analytics and reporting tool offered by Google helps you gather all the data related to your website performance, rankings, and users & their behavior on the site. Furthermore, the latest version of Google Analytics 4 is more powerful than ever with event-based tracking.

Best For:

• Overall analysis and reporting of user behavior on the website.

41. Google Search Console

It is essential for you to monitor your website’s performance on the leading search engine — Google, and this is where the official Google Search Console comes to the rescue. The Search Console by Google lets you analyze your website’s ranking on its search engine ranking pages by providing you insightful data on rank positions, volume, and click-through-rate for different keywords. Similarly, you can also use Bing Webmaster Tools for SEO.

Best For:

• Tracking the performance and rankings of website pages on Google SERP.

42. Microsoft Clarity

Clarity by Microsoft is one of the best free user interaction analytics tools for websites that record user sessions and generates heat maps based on the user interaction with the site, which helps understand the user behavior. Furthermore, connecting your website with Microsoft Clarity lets you access powerful insights such as the number of sessions, average bounce rate, scroll depth, etc.

Best For:

• Understanding user behavior on the website along with other performance metrics.

43. Heap.io

Heap is the ultimate tool to understand the user behavior on your website through session recordings and data collection. It can help you identify the conversion bottlenecks by understanding user behavior. The free version of the tool lets you monitor up to 10,000 sessions per month.

Best For:

• Improving the user experience of your website for more conversions and better customer retention.

44. Woopra

Woopra is a customer journey platform that lets you visualize each and every step of the customer’s journey on your website. This powerful platform creates beautiful reports that help you improve user experience and drive more growth. The tool supports user segmentation, attribution, and tracking of their journey across your website.

Best For:

• Tracking the customer’s journey and improving the UX for more conversions and user retention.

45. Smartlook

Smartlook is an excellent user behavior analytics and tracking tool that captures the user interaction with the website. It also generates different heatmaps that let you find the most and the least important elements on the webpage based on user interaction. It also supports tracking important actions of the users on the website.

Best For:

• Recording user sessions and user behavior on the website.

Free All-in-One SEO Tools

Looking for a tool that does every SEO thing? Consider these best free all-in-one SEO tools that enclose plentiful features and functionalities.

46. Semrush

The list of the best free SEO tools is always incomplete without including the most loved SEO tool on this planet – Semrush. It is a complete search engine optimization suite that covers everything from on-page to off-page SEO. The tool offers over 25 free tools and features to optimize your website for search engines.

Best For:

• Keyword research, backlink profile analysis, and performance tracking.

47. Ahrefs

Ahrefs is one of the most popular SEO tools amongst the SEO peeps and boasts the world’s second fastest web crawler after Google. The toolset consists of many free SEO tools such as keyword generator & difficulty checker, SERP checker, rank checker, backlink checker, and more.

Best For:

• Backlink analysis and keyword research.

48. SimilarWeb

Another famous name in the world of SEO tools is SimilarWeb. This online tool estimates the amount of traffic for online websites along with the traffic sources. This opens door to the opportunity to get access to your competitor’s traffic sources along with other crucial information such as bounce rate, average session duration, pages per visit, and global & region-wise domain rankings.

Best For:

• Estimating market competition along with important website metrics.

49. SEO PowerSuite by Link Assistant

SEO Powersuite by Link Assistant is a single platform for all your SEO needs. This best free SEO tool is a desktop software that you can download and start harnessing the power of rich features. The range of features offered by this tool includes a rank tracker, website auditor, backlink research, and link assistant.

Best For:

• Auditing websites for SEO issues and rank tracking.

50. Surfer SEO

Surfer SEO offers a range of free SEO tools that you can use to improve your website’s organic reach. It is a well-known tool to write and optimize content that ranks. The free version of the tool comes with content optimization features and delivers a monthly performance report every 28 months.

Best For:

• Content optimization and performance tracking of website.

51. SpyFu

Last but not least, SpyFu completes the list of the best free SEO tools with its powerful set of features. This feature-rich SEO suite lets you unveil your competitor’s marketing strategy with information such as ranking keywords, backlink profiles, and more. One of the most coveted features of SpyFu is the domain SEO Kombat which lets you find popular keywords that your competitors are ranking for, but you don’t! It visually displays the ranking keywords in the form of Venn diagrams.

Best For:

• Finding keyword gaps and competitor’s ranking keywords

Bonus Content: Other Free Useful Tools For SEO

• AlsoAsked for Keyword Research
• Meetanshi’s Schema Markup Generator Tools for Generating JSON-LD Schema Markup for Web Pages
• GTMetrix for Monitoring Website’s Performance
• FAQ Schema Generator to mark up frequently asked questions (FAQ) pages on a website
• Shortpixel for Compressing Images
• Ryte Robots.txt Generator or Robots.txt Generator to generate Custom Robots.txt Files
• Wayback Machine for Accessing the Historical Web Pages to Track Changes
• SEO Review Tools for Basic Keyword Research & Content Optimization
• Multiple URL Opener to open multiple URLs to save time instead of opening multiple URLs manually
• ChatGPT Prompts for SEO

Final Words

That’s it! These are some of the best free SEO tools available right now that you can use to improve your website’s search engine-friendliness. The best part about these tools is they are absolutely free to use, making it easier for you to try different tools and find the one that perfectly fits your requirements.

In case you think that I missed any good tool in this blog post, feel free to comment. Let me know in the comments section below.

Also, if you are interested, you can check out our curated list of best digital marketing tools here.

Thanks for reading.

Related Reads:

• Best SEO Keyword Rank Tracker Tools