10 Video Marketing Statistics You Need to Know [2024]

“Marketing is no longer about the stuff that you make but about the stories you tell.”

Visuals demand less cognitive workload than textual information and are easy to process for our brains. 🧠

Marketers are leveraging these benefits to promote their businesses through video marketing. Videos enable businesses to tell a story in a better way, breaking language barriers and geographical boundaries. 📺

Wondering whether you should use video marketing for your business or not? How much should you invest in creating videos? What are the most popular video marketing platforms? Well, read this blog post till the end to find answers to such questions through video marketing statistics.

Table of Contents

1. Growing Number of Digital Video Viewers Worldwide
2. Increasing Usage of Video Marketing by Businesses
3. 9 Out of 10 Marketers Say “Yes” to Video Marketing
4. Countries With a High Penetration Rate of Video Content
5. Most Popular Video Platforms for Marketers
6. Highly Popular Video Content Type Across the Globe
7. On Average, Viewers Spend 100 Minutes/Day Watching Videos
8. Mobile Devices: Most Preferred Way to Watch Videos
9. Different Ways Marketers Measure Video Marketing Success
10. Video Marketing ROI: How Does Video Marketing Help Businesses?

1. Growing Number of Digital Video Viewers Worldwide

Well, here is a good start for video marketing statistics!

The number of video viewers around the world is increasing every year. The data we gathered suggests nearly 3 billion people worldwide watched or downloaded videos at least once a month in 2020. The number was expected to reach 3.48 billion people in 2023.

More details about the data & projections are charted below:

2. Increasing Usage of Video Marketing by Businesses

The viewer base of videos is expanding every year, and so is the number of businesses leveraging video marketing.

According to the video marketing usage statistics, the percentage of businesses using video marketing was only 61% in 2016, which jumped to 86% in 2022.

More details about the usage of video marketing by businesses from 2016 to 2022 are below-provided in the chart:

3. 9 Out of 10 Marketers Say “Yes” to Video Marketing

After reading the above video marketing statistics, I am sure you won’t get surprised if I say this: The majority of marketers consider video as an essential part of their marketing strategies! :>

The data suggest that the love of marketers for video for their digital marketing strategies has been increasing over the years. In 2022, 92% of marketers consider video as an important marketing tactic. More details are provided in the below graph.

But, Why Do Other Marketers Not Use Video?

Well, we also gathered information on why the remaining share of marketers does not use video. One of the top reasons why marketers do not use video is the lack of time. Other reasons are tabulated below:

Interestingly, non-video marketers are slowly adapting to the change and thinking about using video in their marketing strategies. According to the video marketing statistics, we gathered, 79% of non-video marketers said that they expect to start using video in 2022.

4. Countries With a High Penetration Rate of Video Content

People around the globe watch videos, but some countries do more!

According to video marketing statistics, Saudi Arabia is the country with the highest video penetration rate of 95%, which means 95 out of 100 people in Saudi Arabia access video content regularly. The same figure is 85% for the United States, which is also pretty interesting.

Some of the top countries with the highest video penetration rate are Saudi Arabia, Turkey, China, New Zealand, and Mexico.

You can find more details about the penetration rate of video in the top countries through the graph provided below:

5. Most Popular Video Platforms for Marketers

Ready to implement video in your marketing strategy? Here is the data on the most used video marketing platforms you can use.

A survey conducted in 2021 revealed that YouTube is the most popular video marketing platform, with 88% of the respondents using it. It was followed by 68% of the respondents using LinkedIn videos and Instagram videos.

More details about the top-used video platforms are graphed below:

Data suggest that 82% of teenagers and young adults prefer YouTube rather than watching videos on other platforms such as Instagram and Facebook.

6. Highly Popular Video Content Type Across the Globe

Well, these video marketing statistics can help you determine your video marketing strategy.

The table provided below shows the most popular type of videos among the viewers.

7. On Average, Viewers Spend 100 Minutes/Day Watching Videos

Interestingly, a report forecasted that viewers would spend 1 hour and 40 minutes per day on average watching videos in 2021. That’s equivalent to watching videos continuously for 25 days per year!

Video marketing statistics show that people from China & Sweden spend the highest time watching videos (103 minutes) than those from other countries, on average.

Do you know video marketing can be highly effective for your business if your target audience is millennials? The reason — they spend a high amount of time-consuming video content. Data shows that 14.9% of millennials aged between 26 to 35 years spend 10 to 20 hours per week watching videos.

8. Mobile Devices: Most Preferred Way to Watch Videos

A large share of people prefers watching videos through mobile devices because of convenience. This makes it sensible for you to think about creating mobile-friendly video content for your marketing strategy.

The video marketing statistics we collected suggest that 90% of people use their mobile devices to consume video content, making it imperative for businesses to optimize their video content for smaller screens.

9. Different Ways Marketers Measure Video Marketing Success

Just like other marketing types, different marketers have different views on measuring success through video marketing. Some measure it through metrics such as likes, views, shares, and comments, while others prefer emphasizing customer engagement and retention. More details are tabulated below:

10. Video Marketing ROI: How Does Video Marketing Help Businesses

Is video marketing worth investing in for your business? Can it help you achieve your business goals? Let’s find out through some video marketing ROI statistics.

• 87% of marketers say video marketing increases traffic.
• As per 82% of marketers, video increases dwell time.
• 94% of marketers observed that customers could better understand products and services through a video.
• According to 86% of marketers, videos help in lead generation.
• 81% of marketers believe that video can help in increasing sales.
• 49% of marketers remark that an attractive video can reduce support calls.
• According to 93% of marketers, video can increase brand awareness.
• A good ROI can be generated using video, as per 87% of marketers.

Final Take on Video Marketing Statistics

Marketers, these statistics show that it’s time to go visual. Use these video marketing statistics to shape a successful marketing strategy for your business. 🚀

Loved reading these statistics? Also, check out other marketing-related statistics:

• 60+ Email Marketing Statistics
• 30+ Affiliate Marketing Statistics
• 50+ Content Marketing Statistics

Sources: Statista¹, Statista², Statista³, Statista⁴, Wyzowl, Statista⁵, Statista⁶, Statista⁷, ZenithMedia