45+ Impressive Facebook Statistics You Can’t Miss in 2024

Facebook is a popular social media platform that has become a part of our everyday lives.

Without missing a single day, we just pick up the phones and visit Facebook to look at what’s happening around us. Facebook connects people worldwide, and smart marketers have understood this and started to use this platform to grow their businesses.

They have seen significant growth in using Facebook to connect with their target audience exactly where they are. If you are a newbie in the digital marketing circuit and are looking for statistics to back up your decision to use the platform for your marketing, in this article, I am sharing some of the eye-opening Facebook statistics. 👀

These statistics will help you understand how marketers/brands are using the platform worldwide and how it can help your business grow as well. You will find the following Facebook statistics here.

Table of Contents

• Facebook Usage Statistics
• Facebook Advertising Revenue Statistics
• Facebook Business Statistics
• Facebook Statistics and Facts

Facebook Usage Statistics

1. Facebook nearly has 3 billion active users monthly in Q4 2022, making it the most widely used social media platform.
2. Facebook has its maximum number of users from India (315 million), followed by the USA (175 million), Indonesia  (119 million), and Brazil  (109 million).
3. Facebook is the most used social media platform on a daily basis. On average, users spend 33 minutes on the platform, followed by TikTok and Twitter.
4. 60% of shoppers use the platform to get customer service, and 69% of marketers use the platform for customer service.
5. 97% of Facebook users access the platform from any type of mobile device. 68.7% use their phone to access Facebook, and 2.6% prefer laptops and desktops.
   
6. 23.7% of Facebook users fall under the age category of 25 to 34 in the US.
7. 32% of teens prefer using Facebook.
8. As of January 2023, 43.7% of Facebook users were female, and 56.3% were male.
9. On average, users access Facebook 8 times daily.
10. 71.1% of the users are on the platform to connect with their loved ones, and 59.5% use the platform to stay updated with the latest news and events.
11. 1.8 billion people every month use Facebook Groups. And half of the users are a part of 5 or more than five groups.
12. Undeniably, Facebook is a well-known social media platform that accounts for nearly 71.8% of all social media visits. Pinterest stands second with 12.4%, followed by Twitter and Instagram at 9.15% and 3.82% respectively.

Facebook Advertising Revenue Statistics

1. In 2022, 97.5% of Facebook’s revenue came from ads.
2. In the most recent Q4 2022, USA and Canada were responsible for $15 billion in revenue from ads, followed by Asian-Pacific areas contributing $6.9 billion.
3. Facebook offers a higher ROI among all the social media platforms and is the most preferred platform by marketers.
   
4. Facebook ads have increased the CTR by 6% for the retail industry.
5. The average cost-per-click on Facebook is $3.77 per click.
6. Facebook’s 94% of ad revenue comes from mobile.
7. The average conversion rate across all industries is 9%.
8. Here are some Facebook ads performance statistics: Click through rate is 0.90%, Cost per click is $1.72, and Cost per action is $18.68.
9. Facebook has 8 million active advertisers.
10. Facebook ads can reach over 2.1 billion people.
11. 74% of the Facebook advertisement call-to-action button says shop now.
12. 40% of marketers’ CTA focuses toward Click- To- Messaging format.
13. The ad revenue grew 6% in Asia-Pacific from Q3 2021 to Q3 2022.
14. In 2024, Facebook ad revenue might grow to $75.11 billion.

Facebook Business Statistics

1. 93% of marketers include Facebook in their digital marketing campaigns.
2. Around 15% of Facebook users shop on Facebook.
3. There are 250 million active Facebook Shops.
4. A Facebook study says 53% of customers are most likely to purchase after an interaction with the brand.
5. Facebook Messenger is the 3rd most popular app with 988 million active users.
6. Facebook is the home of 200 million small businesses.
7. 78% of US users discover a new product on Facebook.
8. 47% of the shoppers assert that Facebook has a great impact on their purchase decision.
9. Facebook Messenger has an open rate of 80% and a CTR of 13%.
10. 96% of B2C marketers and 91% of B2B marketers use Facebook.

💡 Helpful read: Magento 2 Facebook Chat

1. Facebook continues to grow exponentially with over 1 billion stories posted every day.
2. Nearly 50% of Facebook users can speak English.
3. Facebook provides support for 200 different languages.
4. The best time to post on Facebook is Monday to Friday at 3 a.m. CST.
5. The Facebook marketplace has 1 billion visitors each month.
6. 87% of adults in the US are concerned about their privacy if Facebook succeeds in creating the metaverse.
7. During the first half of 2022, Facebook removed 5,0577,300 pieces of content due to copyright, and trademark issues.
8. 50% of users spend their time watching videos on Facebook.
9. 62% of users increase interest in the product after viewing a video on Facebook.
10. Live video on Facebook attracts more engagement(2.44%) than pre-recorded videos (1.11%).
11. Facebook has 6.95 billion downloads on the Google play store as of July 2022.
12. In Q4 2022, Facebook took down 1.3 billion fake pages.

💡 Helpful read: Instagram Threads Statistics & Facts

Conclusion

I hope these Facebook statistics have painted a clear picture of how powerfully Facebook dominates the digital world. Now, the ball is in your court to make the right decision and use the platform smartly.

Almost all businesses that use Facebook have seen an increase in brand awareness and have reached an audience that will benefit most from their product. Facebook has become the heart of digital marketing, and no marketer wants to miss the opportunity to display their brand to millions of people. The above list of mentioned statistics might have given you that hint already.

Are you using Facebook for a long time and have been positive results? I would love to read them, I am sure our readers too, and also the ones who are just exploring Facebook.

Share your Facebook growth stories in the comment section! 🚀

Frequently Asked Questions 

1. How many people use Facebook?
Ans: At the end of 2022, Facebook had 3 million active users on the platform.

2. What are the statistics about Facebook’s audience?
Ans: The age category that uses the platform the most is between 25 to 34, where 47.2% of them are female, and 56.3% are male.

3. Is Facebook still a success?
Ans: Facebook is a giant social media platform with millions of users actively using the platform to connect with friends, and shop for their favorite products.

Source: Statista, Sprout Social, Pew Research Centre, Oberlo, Facebook, Hubspot, Marketing Charts, Wordstream, s21, Slideshare, Invespcro, Investor.fb, Insider Intelligence, Gitnux, Campaign live, Webgold, Transparency.fb , Engadget, make us of