20 Online Shopping Statistics to Take Note of in 2024

Online shopping is the new norm in the global retail landscape. Customers’ affinity towards buying things online has increased since the pandemic. Small and medium-sized business owners need to adapt to these drastic changes to sustain businesses. 😃

Studying the key statistics and figures related to online shopping can help you craft an effective eCommerce strategy. In this post, find some of the notable online shopping statistics for 2024. As an store owner after having a look at online shopping statistics you might also love reading some impressive eCommerce statistics worldwide for 2024.

Notable Online Shopping Statistics for 2024

1. The number of online shoppers in 2024 is estimated to be 2.64 billion. This means 1 out of 3 people around the world shop online.
2. The number of online shoppers is expected to increase steadily and reach 2.77 billion by 2025.
3. The global digital commerce retail sales value is estimated to be $6.3 trillion in 2024. It is projected to cross $8.1 trillion by 2026.
4. Online shopping statistics show Britons spend the most on online shopping, with a per capita eCommerce spend of $4,201. Leading countries by per capita online shopping spend is listed below.

5. Rank	Country	E-commerce Spend Per Capita
   #1	United Kingdom	$4,201
   #2	United States	$3,428
   #3	South Korea	$2,591
   #4	France	$1,946
   #5	China	$1,855

6. In 2023, digital commerce accounts had 21.5% of total retail sales worldwide.
7. Buy online, pick up in-store (BOPIS) emerged as a trend after the Covid-19 pandemic, as 64% of the customers agreed to do BOPIS more often after that.
8. On average, online shoppers purchase less than 3 products per order.
9. Customers love the convenience of shopping from anywhere through mobile phones. Mobile devices account for 74% of the total traffic on online retail sites.
10. 49% of internet shopping customers pay using digital and mobile wallets.
11. Most of cart abandonment occurs because of high extra charges such as shipping, taxes, and fees. Based on the latest 2022 data, the top reasons for online shopping cart abandonment are listed below:
    • 48% – Extra costs too high (shipping, tax, fees)
    • 24% – The site wanted me to create an account
    • 22% – Delivery was too slow
    • 18% – I didn’t trust the site with my credit card information
    • 17% – Too long/complicated checkout process
12. Amazon.com was the most visited online site by traffic in 2023. Other most visited eCommerce sites include Walmart.com, eBay.com and alternatives. Amazon has a monthly traffic of almost 3.2 billion visitors and a market capital of $857 billion.
13. In 2021, Taobao remained the largest online marketing with a Gross Merchandise Value (GMV) of $711 billion.
14. Gen Z is the most active online shopping generation, dominating 40% of the total customers in the United States.
15. In 2022, online shoppers spend $11.3 billion on Thanksgiving, Black Friday, and Cyber Monday.
16. 7 out 10 of customers are comfortable with a price rise as far as they’re feeling valued.
17. Younger shoppers (Gen Z & Millennials) are 2x to 3x more likely to shop using new touchpoints, such as social media, virtual try-on, and online live streams.
18. Over 60% of online shopping journeys start online.
19. 40% of U.S. shoppers are influenced by social media to purchase a product. Clothing or accessories is the most influential product category on social media.
20. 79% of digital shoppers purchase a product at least once a month.
21. Online shoppers love the free delivery. Consumers in Canada (68%), the United States (67%), and Spain (66%) emphasize more on free delivery more than others.

& Here comes the end of the online shopping statistics for 2024. After an end to above blog I would like to suggest the store owners to have a look at digital payments statistics to understand payment trends and aligning your business to market needs, to make your online store run effectively.

Hoping that the above internet shopping statistics will help you understand your customers and their shopping habits.

Feel free to use these e-commerce statistics anywhere to back your claims! 😃

Thanks for reading. 🍀

Related Reads:

• Magento 2 Shopping Assistance: What It Is & How It Works?

Sources: Insider Intelligence, Statista, Website Building Expert, Statista, Statista, Baymard, Statista, Statista, Fast Company, Adobe, Think with Google, Think with Google, Intuit, IPC