Shopify Checkout Page Customization: 10 Tips & Tricks for 2024

Shopify checkout page can make or break your business.

The checkout page is where the visitors turn into customers. However, most businesses need to look into customizing Shopify checkout pages for conversions. Companies put much effort into marketing, designing, and optimizing Shopify stores. But, the bitter truth is—all these efforts are in vain if the checkout page fails to convert the visitor at the last moment.

Interesting fact: 1 out of 5 customers abandon the purchase because of a lengthy checkout process.

You can customize  Shopify checkout page and optimize it to convert more visitors into customers. In this post, I will share 10 tested tips for Shopify checkout page customization you can try in 2024.

• Why Do You Need to Customize Your Shopify Checkout Page?
• Available Options to Customize Shopify Checkout Page
• 10 Tips & Tricks for Shopify Checkout Page Customization
  1. 1. Give a Branded Touch
     2. Display Trust Badges
     3. Keep it Frictionless
     4. Offer Guest Checkout
     5. Use FOMO Marketing
     6. Cross-sell Products
     7. Optimize for Mobile Devices
     8. Show a Free Shipping Bar
     9. Display Customer Reviews
     10. Provide a Live Chat Support
• Customize Shopify Checkout for Optimum Conversions

Read this blog post till the end to find out how you can edit Shopify checkout page.

Why Do You Need to Customize Your Shopify Checkout Page?

Millions of merchants use Shopify for selling online. Most of the merchants use popular themes with similar checkout pages.

You’ll need to customize the Shopify checkout page to stand out from the ordinary and get more conversions.

In addition to this, here are some plausible reasons to edit the checkout page in Shopify:

• Offer on-brand experience: You can customize the Shopify checkout page to offer a branded feel to the customers. A consistent experience can help you improve customer loyalty over time.
• Improve conversion rate: Shopify checkout page customization unlocks an opportunity for you to optimize it for more conversions. This can increase your sales and directly benefit your business.
• Increase average order value: The checkout page is an excellent opportunity to upsell and cross-sell products. Customize the Shopify checkout to increase AOV by offering irresistible deals.

Or you may simply want to customize the Shopify checkout page because you don’t like it! 🙂

Available Options to Customize Shopify Checkout Page

Shopify offers a two-column layout for the checkout page. The left column contains fields for customers to enter shipping and payment details, while an order summary is on the right. This layout can not be changed!

But you can customize the checkout page’s appearance and custom fields.

Shopify Plus users can tweak the checkout page code through the checkout.liquid template. But, this template is not accessible to other users. Thankfully, there are several Shopify checkout customization apps you can use!

You can also perform basic Shopify checkout page customization using the theme editor.

In addition, the Shopify checkout extension architecture is also in progress, which will unlock more Shopify checkout customization possibilities for developers.

10 Tips & Tricks for Shopify Checkout Page Customization

Here are the 10 tips to Shopify edit checkout page.

1. Give a Branded Touch

In Shopify, you can edit the checkout page from the theme editor without any extra app. You can edit the color, text, and font of the checkout page as per your brand. The key here is to ensure the checkout page look resonates with your brand.

You can also add your brand logo to the checkout page.

To edit the Shopify page colors, text, and font, go to Theme Editor and select Checkout page from the top drop-down menu.

In the left section, you can find options for the Shopify checkout page to configure colors, typography, layout, and much more.

2. Display Trust Badges

Customer trust is an essential element to get more conversions. Customers are more likely to convert if your business seems genuine and trustworthy.

That’s human nature!

You can use trust badges on the checkout page to your benefit. If you’re a Shopify Plus user, you can easily add trusted badges by tweaking the checkout.liquid file. If not, you can also take help from some of the free trust badge Shopify apps.

Some of the free apps to add trust badges to Shopify checkout are:

• Trust Badges Bear
• Trust Me ‑ Trust Badges & icon
• Trust badges & icons – incognito

Choose the app that fits your needs. They all are free!

3. Keep it Frictionless

The complex checkout process is a significant reason for cart abandonment.

Why? Because customers find it boring to add too many details at the checkout.

Optimize your checkout process for minimum data entry. Only ask for the necessary details.

Include express checkout option to your Shopify page.

4. Offer Guest Checkout

Some customers are too conservative about their details. Offering a guest checkout option can help you convert such customers.

You can edit Shopify checkout page to make account creation optional.

This way, you can help customers place orders without creating an account.

5. Use FOMO Marketing

The top brands use Fear of Missing Out (FOMO) as their core marketing strategy.

You can also use this to optimize Shopify checkout for more conversions.

It can help you increase conversions with urgency. An excellent example of this is a countdown timer for a limited-time deal. You can use the Urgency Bear Countdown Timer app for that.

6. Cross-sell Products

Cross-selling refers to offering similar or complementary products. This can help increase the average order value (AOV.)

We often come across cross-selling prompts while shopping online. For example, supported charging adapters are displayed while checking out a smartphone.

There are plenty of Shopify cross-sell apps available in the store that you can use.

7. Optimize for Mobile Devices

You can not ignore Shopify checkout optimization for smaller screens. The reason is the increasing trend of mobile commerce.

Most Shopify themes are responsive and mobile-friendly. Ensure the logo, badges, and fields are easily accessible on the small screens. You can improve the experience by including mobile payment facilities for the customers.

Some popular mobile payment methods include Apply Pay, Google Pay, and PayPal.

8. Show a Free Shipping Bar

Extra added costs, such as shipping, are one of the reasons people abandon checkouts. Customers always try to opt for purchases with free shipping.

You can use this customer’s psychology to improve the average order value in the store.

On the checkout (and cart page), a free shipping bar offers customers a specific order value goal to get free shipping. This way, they are prompted to buy more from your store.

For example, “Reach $100 cart value for free shipping.”

Several Shopify apps in the app store help you customize Shopify checkout page and include the bar.

You can also use this strategy for coupons and discount codes. You can also learn to remove shipping calculated at Shopify checkout when the shipping cost will be based on the customers location and other factors.

9. Display Customer Reviews

It is a fact that people trust people more than brands. You can display customer reviews on the checkout page to build trust.

This can help you increase the conversion rate significantly.

10. Provide a Live Chat Support

Customers may have queries or doubts or need assistance completing the order. Offering a live chat support option can be beneficial here.

Offering live chat support on the store can help them reach out to you in such cases. This can significantly improve the checkout experience of the customers.

You can use Shopify apps to integrate chatbots or enable live chat features.

Customize Shopify Checkout for Optimum Conversions

From building trust to increasing average order value, Shopify checkout page customization benefits in multiple ways. Now, it’s your turn to implement these strategies and optimize the store’s checkout experience.

If you need help with checkout customization Shopify, you can hire Shopify experts from Meetanshi, starting at just $20 per hour. Also you can customize Shopify emails and revamp your communication with customers.