10 Display Advertising Statistics Every Marketer Should Know in 2024

The cluttered banners and pop-ups that you see on the internet, which pull you to other websites, are a type of display advertising. 👀

Even though people have negative notions about display ads, they’re not always meant to look junky. Display ads are an excellent marketing tool for businesses, if used cleverly. They also serve as a medium of monetization for other website and app owners.

Display advertising is helpful for businesses looking to increase brand awareness, generate inbound leads, and re-target customers. Therefore, it can help nurture the entire marketing funnel, right from the top to the bottom, when incorporated with other marketing strategies.

The history of display ads dates back to 1994. The very first display ad on the internet went viral. It was a part of the “You Will” campaign by AT&T.

Since then, the display ads market has flourished. However, many businesses are still skeptical about the effectiveness of display ads. Let’s explore some interesting display advertising statistics to understand its state in 2024. 👇

10 Display Advertising Statistics to Know in 2024

1. In 2022, digital display ads spending in the United States was $63.5 billion. The display advertising market size is growing at an annual growth rate of 12%.
2. In 2023, over 90% of the display ad spending was estimated toward programmatic ads.
   
3. Google has the largest display ads network, reaching 90% of internet users worldwide. It includes over 35 million websites and apps, and Google-owned properties.
4. 728 x 90, also known as leaderboard, is the most frequently used banner size for display ads. It is used by 57% of the advertisers.
5. Advertisers are focusing more on responsive ads. Semrush study found that responsive ads dominated image ads by 72% to 28%.
6. Cross-device targeting is the key to display ads success. The surveyed online shopping ads are even across the device types.
7. The average click-thru rate of the Google Ads network is 0.46% across the industries.
8. 50% of people accidentally click on display ads on mobile devices.
9. In a study, it was found that 53% of customers look at native ads more than display ads.
10. Despite 43% of marketers considering display ads to be the least effective channel, 84% of them are still investing in it.

Final Take

Display advertising is an effective channel of marketing for businesses if used in the right manner. Display advertising statistics show its steady growth and adoption in 2024. I hope the key takeaways from these display ads stats will help you craft an effective strategy for your business.

Feel free to use these display advertising statistics anywhere! 🙃

Some more interesting reads for you:

• CRO Statistics
• Online Shopping Statistics

Thank you for reading till the end! 🍀

Sources: Statista, ThinkwithGoogle, Semrush, Wordstream, Fluct, Brainlabs