How to Put Your Shopify Store Under Construction

Planning to launch your online store on Shopify? Here is the complete guide on how to put your Shopify store under construction to create brand awareness before the mega launch! 🚀

Shopify is one of the best and easiest ways to start selling online. Launching an online store on Shopify is easy, but there are many things you need to consider for a successful launch. It includes basic Shopify setup, designing, publishing content, uploading products, and more. You can not keep your domain empty until you perform all these pre-launch activities.

Fortunately, Shopify comes with built-in functionality that allows store owners to put their Shopify stores in the ‘Under Construction’ mode. In this post, I will guide you through the complete steps to putting your Shopify store under construction.

So, let’s dive in! 😀

Table of Contents

• Why You Should Put Your Shopify Store Under Construction?
• How to Put Your Shopify Store Under Construction?
  • Method 1: Set Password Protection
  • Method 2: Using a Shopify App
• How to Create a Coming Soon Page in Shopify?
• Tips to Optimize Your Under Construction Page
• The Bottom Line

Why You Should Put Your Shopify Store Under Construction?

Okay! So you are wondering why would any Shopify store owner need to put their store under construction mode?

To better understand this, let’s consider one scenario —

Peter is opening a new franchise of his brand in a crowded area of the city where thousands of customers pass by every day. He knows it is going to take at least a few months to prepare the interior of his outlet before he can launch it. Peter, cleverly, decides to put a big banner displaying – ‘Coming Soon’, in front of his outlet to create awareness about his outlet before its launch.

The case is the same with your online store. You can display a ‘Store Under Construction’ message on your website address that is displayed to the visitors before its launch. Setting up a ‘Website Under Construction’ page on your Shopify store before its launch will help you create brand awareness and start enjoying the SEO benefits.

Other ways, you can also use the website under construction page in Shopify to collect the leads by integrating your store with third-party apps such as MailChimp.

Also like reading, How to Set Up Shopify Store During Migration [Step by Step]

How to Put Shopify Store Under Construction?

You can put your Shopify store under construction in two ways:

• Set a Password Protection
• Using a Shopify App

I will guide you through both of the ways here.

Method 1: Set Password Protection

One of the most common ways to put your store under construction is to restrict your customers from accessing it. You can do it by setting up password protection, which is a built-in feature offered by Shopify. Once, you password-protect your Shopify store, none of the visitors will be able to access it without a password.

Here’s how to hide Shopify store from public using password protection:

Step 1: Go to Preferences Section

Navigate to the backend of your Shopify store, and go to Preferences under the Online Store section.

Step 2: Set Password & Enter Message

On the preferences page, scroll down and enable password protection for your Shopify store and set the password for your store. You can share this password with your customers to let them access your website when it is under construction.

You can also enter a message to display to the store visitors.

Set the password and message, and save the settings.

Method 2: Using a Shopify App

Another way to put Shopify store under construction is by using a Shopify app.

There are a number of Shopify page builder apps available on the Shopify app store that can help you create ‘beautiful website under construction’ or ‘coming soon’ pages in Shopify. These apps come with amazing features such as a countdown timer, social sharing options, etc. to make it more interesting.

Some of the best Shopify apps to put your Shopify store under construction are listed below.

• PageFly Landing Page Builder
• Under Construction Coming Soon
• Upify ‑ Easy Coming Soon
• Fancy Coming Soon

How to Create a Coming Soon Page in Shopify?

Generally, there are two ways to create a coming soon page in Shopify. Both are explained below in brief:

Method 1: Use Your Shopify Password Page as Your Coming Soon Page

As explained above, you can put your Shopify store under construction by locking your storefront using a password. You can enter the short message that you want to show to your customers on the password page, and customize the placeholders from the Themes > Your Theme > Edit Languages > General > Password Pages.

Method 2: Publish a “Coming Soon” Version of Your Theme

Another way of creating a coming soon page is by creating two different versions for your Shopify store: The first one is the “coming soon” version that you publish as your pre-launch marketing efforts and the “working” version that you can continue to build for the official launch.

The coming soon page will act as a single page where you can add product photos, videos, call-to-action, and much more. Additionally, it offers a wide range of features in the Shopify theme that you can help convince visitors and accomplish pre-launch goals that you have in your mind.

Tips to Optimize Your Under Construction Page

The store under construction page needs to be well optimized to drive better results, Here, I will provide a few tips to optimize the under-construction page of your Shopify store.

Write Catchy Headline

It is an essential element of your Shopify under-construction page. A solid headline help establish connection with the visitor.

Keep the Copy Short

Keep the copy brief. You have a very little time to capture visitor’s attention on your Shopify under construction page.

Focus on Single CTA

Have a clear and easy-to-understand call to action on your Shopify website under construction page. Try incorporating the action that you want the customers to take and ensure that it is the only button on the page and placed accordingly.

Add Live Chat Widget

Add a live chat facility to your Shopify coming soon page so that the customers can contact you instantly.

Offer Social Sharing Options

Let the visitors share words about your store on social media and increase your brand’s pre-launch hype using social sharing buttons on your coming soon page.

Related read: Learn How to Pause Shopify Store – Complete Tutorial

The Bottom Line

Effective website under construction page can be an essential part of your Shopify store pre-launch campaign. You can easily put your Shopify store under construction and customize the coming soon pages using the steps mentioned in this blog.

I hope this blog post will help you put your Shopify store under construction.

In case you have any doubts or queries, feel free to ask them in the comments. 📥

I’d be happy to help you. 🍀