8 Top Ways to Use Popups in Ecommerce

Popup is a debatable topic in E-commerce!

They have a bad reputation for annoying a visitor.

However, did you know that opt-in pop-ups resulted in a 1000% increase in conversion!

And if you are not using popups already, you are missing out on a TON of conversion opportunities.

Making the most out of popups is easy, albeit used thoughtfully.

Use of popups in Ecommerce:

1. Wait for some time
2. Tailored popups
3. Display special offers
4. Reminder for returning visitors
5. Use it for surveys
6. Use it for social media
7. Use it to create an urgency scenario
8. Show off your trending products

Here are some best practices to use popups in Ecommerce:

1. Wait for some time

   Do not bombard popups on visitors as soon as they land on your site. It is irritating. Instead, let their action on the site trigger the popup. Grab their attention using a popup in a non-intrusive manner.

   When a visitor spends some amount of time or engages, you know that he/she is interested in whatever you are offering up to some extent and hence it is safe to display a popup.

2. Tailored popups

   There is no one message for every visitor. Tailored popups are effective. Take into consideration the visitor’s shopping habits, the source from where they landed or any other stats that can help you customize the popups.

   90% of U.S. consumers find marketing personalization very or somewhat appealing. – Statista

   Customers tend to spend more time and eventually money for the businesses that spend time and efforts for them! Audience segmentation is a thing and ought to be implemented if you want to display popups!

3. Display special offers

   Helping the visitors to get the most out of your website with relevant details and offers is always appreciable. With the short attention span, popups can be a great deal.

   Popups can help you to divert the visitors where you want.

4. Reminder for returning visitors

   Differentiating the returning visitors from the newcomers for popup incentives is important. They are returning again on your website, which means, they are showing more interest and hence they deserve better.

   Promote your loyalty programs with creative copywriting and show the benefits of joining them. Increasing customer retention rates by 5% increase profits by 25% to 95%, according to research done by Frederick Reichheld of Bain & Company.

   Hence, divert the potential of popups on returning customers and boost sales.

5. Use it for surveys

   Collect customer feedback using popups. Do not always sell. Instead, leverage this opportunity to know what they are thinking about you.

   Customer feedbacks help to improve the marketing strategy. Be it good or bad, customer feedbacks are valuable to peek inside the customers’ mind and respond accordingly.

   So using popups for customer surveys and feedback can be a wise step!

6. Use it for social media

   Social media has been an inspiration for making purchase decisions and hence it has been more important for the brands now than ever to update their social media profiles and make sure that the potential customers engage with them on these platforms.

   Popups can be helpful to redirect a customer from the website to the social media platforms after a purchase is done. A customer who just made a purchase at your site would trust you and would look for more about your brand if you pave the way!

7. Use it to create an urgency scenario

   A well-crafter popup with a countdown timer or displaying limited stock supply can create a sense of urgency. This urgency can quicken the shopping process.

   If there is a limited time offer, a confused shopper who is on the edge of buying would not lose it. Leveraging the popups for limited stock or offer will result into improved conversion rate, higher sales, and faster checkout time.

8. Show off your trending products

   You have it, you flaunt it. There is no denying to the fact that best-sellers and trending products attract the site visitors. They would not want to be left out. This FOMO can trigger the visitors to check what others are loving.

   And if it is a popup displaying the trending products, it is bound to grab the visitors’ attention! The condition is to display it with good design and copywriting.

Now that you have the guide to use popups in Ecommerce effectively, what are you waiting for?

Also, do you utilize popups in any creative way in your store? If so, do mention them in the Comments section below. I’d love to read them.

If you are convinced with the utility of popups and want to implement it in Magento 2 stores, use Meetanshi’s Magento 2 Popup extension that enables store-wide popup.

Do share the post with online store owners via social media.

Thank you.

Retain visitors’ attention easily by creating & showing popups.

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