How to Add Google Search Console to Magento 2?

Google Search Console is a reliable tool every Magento 2 store owner must have to maintain online visibility and take necessary action during struggling hours.

But how to do that? Fret not.

In this blog, learn how to add Google Search Console to Magento 2 store.

So, let’s begin!

What is Google Search Console?

Google Search Console is a free service to measure, optimize, and control your site’s visibility on Google search engine.

It was formerly known as the Google Webmasters.

The tool offers functionalities and reports to help you:

• Control the pages that you want Google to show to users
• Ensure that your site offers a good user experience to users across devices
• Find keywords that users use to find your website on Google, along with metrics like number of impressions, clicks, and average position
• Keep track of any crawling or indexing issues within the site
• Easily monitor and resolve site load issues, and other server errors

How to Add Google Search Console to Magento 2 Website?

To add Google Search Console to Magento 2 site, you’ll need to create a new property and verify your site. Log into your Google account and follow these steps to set up Google Search Console property for Magento 2 site:

First, go to Google Search Console and click “Start now.”

In the property type, enter your Magento website’s address (root domain) in the URL prefix field.

Click Continue to proceed further.

Now, you’ll be required to verify the added Magento 2 site to add it to Google Search Console. There are multiple ways to do that. But, we’ll go with the easiest one.

Under the Other verification methods, expand the HTML tag method and copy the meta tag as shown below.

To add the copied HTML tag to your Magento store’s header, log into your Magento admin and go to Content > Design > Configuration.

Click “Edit” against default design configuration for the store.

In the configuration settings, expand the HTML Head section and paste the copied HTML tag in the Scripts and Style Sheets field as shown below.

Click “Save Config” button.

Now, come back to the Google Search Console verification screen and click “Verify” under the HTML tag option.

Once the verification is completed, you’ll get a success message like the one displayed below.

Click “Go to Property” to go to your Magento 2 Google Search Console dashboard.

That’s it. Now, you can submit a sitemap for your Magento 2 store and start measuring organic performance in Google Search Console.

It generally takes a day or so to get performance insights after setting up the Google Search Console property.

Related Read: Add Google Search Console in Shopify

Next Steps to Magento 2 Google Search Console Verification

Done with the Magento 2 Google Search Console verification? Here are the next steps to leverage it to optimize your Magento 2 store for SEO:

• Submit your Magento 2 XML sitemap to Google Search Console
• Look for any indexing or crawling issues under the Indexing section
• Monitor the website performance and user experience using the Page Experience report
• Check if your website was hit by any any Manual actions by Google

It is also important to set up Google Analytics 4 property for Magento 2 to get deeper insights into user engagement. And also leverage the advanced features of GA4 like sales forecast, customer journey tracking, custom reports, etc.

There is a quick way to do that using Meetanshi’s Google Analytics 4 Extension for Magento 2. It offers 15+ in-built e-commerce tracking events to track entire customer journey in your store.