How to Connect Shopify to Instagram [Steps +Benefits]

Connecting Shopify to Instagram is the process of showcasing and selling products on Instagram with an aim to have an additional channel.

It opens up opportunities to turn potential customers into loyal followers. Brands can leverage the power of social media to target customers where they are and increase sales.

Follow this guide to learn how to connect  Shopify to Instagram and advance your business to the next level.

Why Connect Shopify to Instagram?

Shopify Instagram integration is increasingly becoming popular for the following reasons:

• Increased Visibility: Instagram’s massive reach makes it a viable outlet for showcasing the brand. It helps enhance the brand’s visibility with the help of visual-based content.
• Shopping Experience: The Shopify Instagram integration smoothens the shopping experience. Customers can view products and buy them without leaving Instagram.
• Targeted Advertisements: The Shopify Instagram integration can help you create targeted advertisements based on browsing patterns and interests.
• Up-to-date: Instagram integration is an ongoing trend followed by most online businesses. It allows brands to connect with audiences via product-oriented reels and podcasts.
• Reviews and Feedback: Instagram acts as a credible source for showcasing the brand’s popularity, customer feedback and reviews. Customers often check the authenticity of the brand via social media presence before making a purchase.

Steps to Connect Shopify to Instagram

After understanding the centrality of connecting Shopify to Instagram Shop, let us now understand the steps involved in the process.

To connect Shopify to Instagram, you will need to have an Instagram business account, connect it to the Facebook page, interlink the accounts and enable Instagram shopping.

After this, you can tag products from Shopify on Instagram and start selling.

Step 1: Switch to Instagram Business Account

The prerequisite of Shopify Instagram integration is to have an Instagram business account in place.

• Switch to Instagram business account by going to Settings>Account>Switch to Professional Account>Business.
• Fill up your business details such as business category, website and contact details to get started.
  

Step 2: Connect Instagram to Facebook Page

• Log into your Facebook account and create a page if you haven’t already.
• From the drop-down menu on the top corner, select “Create New Page” and follow the prompts.
  

• Enter the page name, category, bio and images.
  

• Now connect the page to Instagram by going to Page Settings and selecting Instagram from the left menu.
• Click “Connect Accounts.”
  
• Tap Done after you have selected the page.

Step 3: Interlink Instagram and Facebook Business Account to Shopify

• Log in to your Shopify account and select Instagram and Facebook shopping sales channels by selecting “Sales Channel” on the left sidebar.
• Click on ‘Start setup” once the dialogue box appears.
  
• You will get redirected to the app listing page of Facebook and Instagram. Click on Add App.
• A confirmation screen would appear, click on Add sales channel.
• Within 48 hours, the integration will get approved. Once done you can operate Facebook and Instagram from the Shopify website itself.

Step 4: Permit Instagram Shopping

After the Facebook store gets connected, you can set up Instagram shopping by following these steps:

• From the drop-down menu on the top right corner click on Settings>Business>Shopping. If the Shopping option does not appear, your account might still be under review.
• Instagram will now approve your product tagging request within a few days.

5. Tag Products from Shopify on Instagram

• Create a post on Instagram and select an image or video.
• Click on “Tag Products” and tag the product you want.
• Drag the tag wherever you want in the image or video and post.

More Learning Resources

By following these steps, you can seamlessly know how to connect Shopify to Instagram and expand digitally.

The advantages of this integration will be visible within some time with enhanced brand visibility and conversion rates. Meet the customer right where they are to make an offer they simply can’t refuse!

Here are some other resources from Meetanshi that can aid you in upscaling and exponentially growing your business in no time:

• 10 Best Shopify Apps for Social Media [Drive Engagement]
• 8 Best Shopify AI Apps [Includes GenAI Apps]
• 8 Best Email Marketing Apps For Shopify [Boost Leads]
• 10 Best Shopify Apps For Marketing [Curated Picks]