How to Find Products to Sell on Shopify? [2024 Guide]

Finding products to sell on Shopify that fly off the inventory requires strategic market analysis. And there are a lot of things to consider as well.

In this post, we’ll highlight how to find the products to sell on Shopify and factors to take into consideration.

Let’s get started!

Find Products to Sell On Shopify – 4 Points to Consider

Finding a product to sell on Shopify is more than just product development or procurement. You need to consider a lot of things at the ground level to ensure steady sales and revenue growth.

Here are the four essential points to consider to find products to sell on Shopify.

1. Target Audience

Before you actually start selling a product, you need to identify to whom you want to sell the product. Classify the target audience based on demographics like age, location, lifestyle, interests, and buying patterns. This insight can help you align your offerings with the preferences of your audience.

2. Niche & Industry

Based on your target audience, choose a niche that is easily penetrable and profitable. Especially when you’re just starting up your brand. Or if you’ve something unique to offer, you can create your own!

3. Logistics and Fulfillment

Is the product feasible to ship to the target market? It is important to consider shipping and fulfillment while finding products to sell online. Important factors to consider are shipping costs, delivery times, return logistics, and the reliability of delivery partners.

4. Market Trends

Maintain a good balance of seasonal and timeless products in your Shopify store. It can help diversify the offerings and provide sales stability throughout the year.

Related Reads: Best Free Shopify SEO Apps & Tools to Power Up Your Business in 2024

5 Proven Ways to Find Products to Sell on Shopify

A major part of online selling success depends on the product you choose. Following the right product research strategy can help you find the right products to sell on Shopify.

Follow these proven ways to find the best products to sell on Shopify.

1. Identify & Solve Pain Points

Customers spend money on products that solve problems, ease their jobs, and save time. A proven approach to finding what to sell on Shopify is identifying the target audience’s pain points.

Build a buyer persona and assess their major pain points. Run online surveys and social media polls, conduct interviews, and connect with communities to discover real-life problems.

It will help you build or find a product that addresses real-life problems and adds value to customers’ lives.

2. Perform a Product Keyword Research

Perform an online keyword research to find what people are searching for online. It will help you analyze the market demand and trends within any particular niche or of any product.

You can use any free keyword research tool available online. Google Keyword Planner can also be a good option here. (It’s mainly used for paid ads, but it can give you a decent idea of what people are searching on Google.)

Go to Google Keywords Planner and log into your account. (Create one if you don’t have one.)

Click “Discover new keywords.”

You can find keywords by entering seed keywords or by looking at your website.

Enter some terms related to the product/industry, select language and location, and click “Get results.”

You’ll have the Google keywords data with metrics like avg. monthly searchers, as shown below.

The metrics will give you an idea of what people are looking for. You can use this data to find products to sell on Shopify.

3. Discover Trending Products on Marketplaces

Amazon offers a wealth of information for sellers about product demand and global trends. Another good way to find the best products to sell on Shopify is through the bestsellers categories of online marketplaces like Amazon.

You can check the Amazon BSR (Bestseller ranking) under the Additional Information section as shown below.

Google Trends can also be a good way to analyze market trends and compare product ideas. You can explore trends of search terms by location, language, and time range.

4. Research Your Potential Competitors

Before you start selecting products, look at what your competitors are selling. Analyzing the competitor’s top-selling products can unlock more product ideas to sell online for you.

Simply perform a “buy online” search for the product/niche and analyze what the top pages are selling.

Some sellers even feature their top-selling items on their website. And that will provide you a lot of input into what to sell on Shopify.

5. Analyze Social Media

Social media platforms like TikTok, Pinterest, and Instagram are powerful platforms to gain insights on trending products. Analyze the hashtags and capture the social media trends through the trending product posts.

List of 100 Best Products to Sell on Shopify (Niche-wise)

Best Fashion Products to Sell on Shopify

Fashion & Apparel is a trillion dollar industry. The best part about selling fashion apparel is that they are cheap to source, easy to ship, have longer shelf life, and are always in-demand. Here are some of the best clothing items to sell on Shopify:

1. Costume shoes
2. Wedding dresses
3. T-shirts
4. Loafers
5. Gowns
6. Blouses
7. Shirts
8. Athleisure
9. Skirts
10. Female trousers
11. Jumpsuits
12. Coats & jackets
13. Neck Ties & clips
14. Caps
15. Durags
16. Cufflinks
17. Shirt Studs

Best Electronic Gadgets to Sell on Shopify

Electronic gadgets are the best products to sell on Shopify as these products have higher margins comparatively. Here are some of the best electronic gadgets you can sell on Shopify:

18. Laptops
19. Mobiles
20. Tablets
21. Television
22. Gaming Keyboard
23. Gaming Mouse
24. Gaming Accessories
25. Wireless In-Ear Earbuds
26. Wireless Neckbands
27. Portable Bluetooth Speakers
28. Smartwatches
29. Head Massager
30. Graphics Drawing Tablets
31. Portable Projector
32. Noise Canceling headphone
33. Wireless Chargers
34. Travel Adapters
35. Virtual Reality Headsets
36. Air Purifiers
37. Smart Water Bottles

Best Beauty Products to Sell on Shopify

As the “Skincare and Beauty” market is full of skincare kits, you can tap into this market with products like supplements for collagen building, slimming, and serums for hair and skin that work from inside. You can explore products like reusable make-up remover pads to tap into the  sustainability trends in the beauty industry.

38. Bath Bombs and Fizzies
39. Silicone Facial Cleansing Brushes
40. Multifunctional Serums
41. Microneedling Rollers
42. Collagen Supplements
43. Scalp Scrubs
44. Leave-In Hair Care Products
45. Beard Oil
46. Sustainable Cosmetics
47. K-Beauty Products
48. Clean Beauty Products
49. Jade Rollers
50. Gua Sha Stones
51. Eco-friendly Shampoo Bars
52. Hair Wellness Supplements
53. Mushroom-Infused Skincare Range
54. Skin Barrier Repair Creams
55. Graphic Eye Liners
56. Microcurrent Facial Tools
57. Hair Accessories

Best Gardening Products to Sell on Shopify

Urban gardening is on the uptrend, and this niche category can be one of the best Shopify products to sell. Space-efficient solutions like vertical garden kits, hydroponics kits, indoor lights of plant growth, and Smart Planters with IoT Technology are some products that can help you get an edge in this category.

58. Smart Garden Systems
59. Raised Garden Beds
60. Heirloom Seeds
61. Hydroponic Kits
62. Pruning Shears Set
63. Gardening Tools Set
64. Compost Bins
65. Vertical Wall Planters
66. Soil Moisture Meters
67. Plant Grow Lights
68. Decorative Plant Stand
69. Insect Hotels
70. Garden Hoses
71. Solar-Powered Garden Lights
72. Organic Fertilizers
73. Gardening Gloves with Claws

Best Home Improvement Products to Sell on Shopify

Home Improvement is another trending category that is seeing exponential growth. Here are some products to sell on Shopify from this category:

74. Smart Lighting Systems
75. Smart Door Locks
76. Video Doorbell Systems
77. DIY Home Security Systems
78. Smart Smoke Detectors
79. Under-cabinet lighting
80. Adjustable Standing Desks
81. Robot Vacuum Cleaners
82. Wireless Home Security Cameras
83. Smart Plug
84. Tankless Water Heater
85. Self-Adhesive Wallpaper
86. Smart Garage Door Openers
87. Portable Air Purifiers
88. DIY Peel-and-Stick Tile Kits
89. Home Automation Hubs
90. Solar-Powered Outdoor Lights
91. Programmable Thermostatic Radiator Valves
92. Retractable Screen Doors
93. Wireless Surround Sound Systems
94. Smart Ceiling Fans
95. Digital Tape Measures
96. Faux Wood Beams
97. Adjustable Drawer Organizers
98. Smart Window Blinds
99. Solar-Powered Ventilation Fans
100. Multipurpose Ladders

Get Start with Online Selling on Shopify

Having an intuitive Shopify store with the best products opens the door to a world of e-commerce possibilities.

We hope it is clear to you how to Find Products to sell on Shopify. If you have an idea, contact our team to help you get started and build an excellent Shopify store for you.

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