Instagram Threads Statistics: Number of Users, Revenue & More

No one saw this coming, I feel, not even Twitter. 🐥

You know what I am talking about.

The black background story with a thread logo in the foreground – Instagram Threads.

While some users actively try this feature, others are unhappy with it for obvious reasons.

But these Threads are making the world spin.

Here’s to provide the latest Instagram Threads statistics to understand this new app deeply!

Table of Contents

• Instagram Threads Statistics & Facts – Editor’s Choice
• Threads User Count 2023
• Threads Active Users
• Instagram Threads Revenue
• Instagram Threads Demographics
• Number of Instagram Threads App Downloads
• Threads Vs Twitter – The Comparison
• Threads Logo – What Does it Mean?

 

Instagram Threads Statistics & Facts – Editor’s Choice

• Instagram Threads had attracted 100+ million sign ups within 5 days of its release.
• The number of users on Threads app is estimated to be more than 150 million.
• The app is available in major countries except the EU region because of privacy-related issues.
• In less than 24 hours of its launch, users shared 95 million Threads with 190 million engagements.
• Instagram posts support up to 500 characters of text, including links, photos, and videos up to 5 minutes in length.
• Instagram has announced Threads as a separate space for real-time updates and public conversations.
• Major drawback of Instagram Threads is that users need to delete their Instagram account to delete Threads account.

Something Interesting: It is not the first attempt of Instagram to build an app called Threads. In 2019, Threads was launched as a camera-centric messenger to stay connected with friends. Back then it was Snapchat’s turn, and now it’s Twitter. 😉

 

Threads User Count 2023

Meta’s Threads app was off to a strong start with over 10 million sign ups in less than 7 hours of its release. The app user base reached 100 million by the end of the first week, and 150 million by the second week.

This was mostly organic growth and it was beyond Mark’s expectation, as declared through a post.

Interestingly, Threads had a rapid adoption as compared to ChatGPT, TikTok, and Instagram.

For reference, here’s the time taken by these apps to reach 100 million users:

• ChatGPT: Two months
• TikTok: Nine months
• Instagram: Two and a half years

Related Read: Ecommerce Experts to Follow on Threads

 

Threads Active Users

Instagram’s Threads witnessed a rise and fall in the number of active users and engagement.

On July 7, 2023, two days after its release, Threads had 49 million daily active users on Android. But it decreased to half in just a week.

Threads was down to 23.6 million active users by July 14, 2023.

Research estimates that Threads will reach close to 200 million daily active users over the next two years.

 

Instagram Threads Revenue

Threads app is going to significantly boost Meta’s revenue.

By 2026, Threads will generate $11.3 billion in revenue.

 

Instagram Threads Demographics

Since Threads is Twitter’s competitor, it’s targeted to users who love sharing their opinion online.

According to one data, 7% of Americans already say that they have a Threads account.

 

Number of Instagram Threads App Downloads

On the Google Play store, Instagram Threads is the #4 app in the top free social category.

“Threads, an Instagram app” has been downloaded more than 5 billion times on Google Play store.

Top countries by the share of Threads app download counts are:

• India (33%)
• Brazil (22%)
• United States (16%)
• Mexico (8%)
• Japan (5%)

Instagram Threads has been rated 3.5/5 both on the Google Play Store and Apple App Store by over 160k combined users.

Since it is in its initial stage, it seems like not everyone is happy with its UX and features.

 

Threads Vs Twitter – The Comparison

Instagram Threads is undeniably a rival to Twitter.

But how does it compete with it?

Let’s find out the differences.

Interesting Fact: Threads was alleged violating Twitter’s intellectual property rights. Twitter issued a legal notice on the day of Threads launch regarding it, but all the allegations were denied by Meta’s CEO.

 

Threads Logo – What Does it Mean?

Threads logo is inspired by the @ (at sign), which symbolizes a mention of a username, person, or a voice.

There have been many hypotheses around Threads logo by the social media theorists. Some say it is inspired by the Tamil letter ‘கு’ (Ku.) Others say it looks like an ear.

 

Final take

It is safe to say there is much more to look forward to when it comes to Instagram Threads.

The buzz these Threads have made in just a few days of its launch is massive.

And now, with the ongoing tension with Twitter, I feel a lot is still unfolding for us.

As many believe Meta Threads are the direct competitors to Twitter.

I hope these Instagram Threads statistics and facts gave you an overview of this newly launched feature.

As the feature grows, I will keep updating these statistics so you don’t miss out on any latest news. If you have come across any interesting Instagram Threads statistics, do share with me in the comment section.

Thank you for reading!

References: Statista, Instagram Blog, Businesspost, Ipsos, Instagram Blog, The Guardian, Threads Post, The Verge