20+ Microsoft Bing Statistics to Know in 2024 – Usage, Market Share, Ads Revenue, and More

Do you know people Google many times a day but rarely Bing? 👀

That’s because Google has led the internet search engine market for over a decade. So popular that term Google has become synonymous with internet search! 🔎

Microsoft Bing was launched in 2009. It is the second-most popular search engine after Google.

The search engine gained traction after its initial release but has remained behind Google.

But things may change in the future. 🧧

Bing, the (un)famous search engine, is gaining popularity again. The company recently played a master stroke by implementing the Bing chat functionality using ChatGPT. According to some sources, Bing Chat crossed 100 million daily active users a month after its launch. The anticipated disruption in the search engine market will indeed affect the internet marketing landscape.

Let’s understand the current state of Bing as a search engine, its market share, and its usage. Presenting the top 20+ Bing statistics and facts for you!

Table of Contents

• Microsoft Bing Statistics (Editor’s Choice)
• Bing Market Share
• Bing Usage Statistics
• Bing Ads Statistics
• Microsoft Bing Valuation
• Final Take of Bing Statistics

Related Read: Guide to Bing Webmaster Tools

Let’s dive into the interesting Bing search statistics!

Microsoft Bing Statistics (Editor’s Choice)

• Bing is the second-largest internet search engine after Google.
• Microsoft Bing is available in 234 countries/regions worldwide.
• Bing search service is available in 105 different languages.
• Bing search engine is used by more than 1.1 billion people every month.
• In FY2022, Microsoft generated $11.59 billion in revenue from search ads.
• “Youtube” is the most searched term on the Bing search engine in the United States.
• On February 7, 2023, Bing introduced the chat feature for a powerful search experience through ChatGPT.

Related Read: ChatGPT vs. Bard vs. Bing

• Over 100 million people use Bing chat every day.
• The Bing search engine is more popular amongst desktop users than mobile users.
• The official Bing site ranks #30 worldwide among all other sites on the internet.

Bing Market Share

1. Microsoft Bing is the second most popular internet search engine after Google.
   
   Related Read: Bing SEO: Understand the search engine better
2. As of February 2023, the worldwide search engine market share of Bing was 2.81%. Here’s the Google vs Bing vs other search engines’ market share.

1. Google reigns above all, with a whopping 93.37% market share. Other top players in the internet search engine market are Yahoo! at 1.13% market share and Yandex at 0.85%.
2. Here are the important Bing statistics: its market share over the years.

   Bing Search Engine Market Share 2009 to 2023
   Year	Market Share
   2009	2.30%
   2010	3.46%
   2011	3.57%
   2012	3.09%
   2013	3.36%
   2014	3.63%
   2015	3.02%
   2016	2.79%
   2017	2.76%
   2018	2.82%
   2019	2.44%
   2020	2.70%
   2021	2.58%
   2022	3.19%
   2023	2.90%

   Bing managed to gain traction in the beginning but has always remained behind Google.

3. The market share of the Bing search engine is more in the United States than globally. Recent data suggests Bing holds 6.33% of the search engine market share in the United States.
4. Bing accounts for 8.19% of the desktop search engine market share worldwide. (Obviously, because it’s a default search engine on Microsoft Windows!)
5. Microsoft Bing is less popular amongst mobile users, losing to Yandex, Yahoo, and Baidu, dragging its rank to #5. Only 0.46% of mobile searchers use the Bing search engine.
6. Moreover, Bing has a market share of 38.46% among U.S. console users. That’s because Bing is the default search engine in the Xbox, making it the most successful market.

 

Bing Usage Statistics

Is Bing worth your search engine marketing efforts? Use these Bing usage statistics to determine the marketing possibilities of your business.

9. In February 2023, Bing.com had more than 1.1 billion visitors. That means more than a billion people use the Bing search engine monthly. Well, the number of users is comparatively very low compared to the search engine market leader — Google.
10. But, just after the release of Bing chat, it hit the 100 million daily active users milestone! That means the AI-powered Bing chat is gaining momentum again among users.
11. Surprisingly, Bing search stats from Similarweb suggest it receives the highest traffic from China. It receives over one-third of its traffic from China.
12. The list of top countries, along with Bing traffic share in percentage, is provided below:

    Top Countries By Bing Search Engine Traffic Share
    Country	Traffic Share
    China	34.96%
    United States	26.19%
    Japan	3.44%
    Germany	3.23%
    France	3.09%
    Other Countries	29.10%

13. Facebook, YouTube, and Google were the top 3 searched queries on the Bing search engine in the United States as of March 2023. A list of the top 10 queries in the United States is provided below.

    	Keyword	Volume
    1	facebook	12980000
    2	youtube	11450000
    3	google	8060000
    4	gmail	6040000
    5	bing homepage quiz	5580000
    6	amazon	4840000
    7	bing	4620000
    8	news for you	4300000
    9	yahoo	3750000
    10	ebay	3430000

14. According to the latest Bing statistics, 3 out of the top 10 queries on Bing are related to Google or its services!
15. Bing search is available in 234 countries and regions around the world in 105 different languages.
16. According to Microsoft Bing usage statistics, 67.65% of its users are males, and 32.35% are females.
17. Bing search engine is the most popular among the 25 to 34 age group (30.70%), followed by the 18 to 20 age group (22.17%.)
18. One fascinating statistic shows that Bing sees over 900 million searches per day. Now, that translates to:
    • 27 billion web searches per month.
    • 37.5 million web searches per hour.
    • 625 thousand web searches per minute.
    • 10417 web searches per second.

Bing Ads Statistics

19. Search ads are the biggest source of revenue for Bing. Last year, in FY2022, the search engine generated $11.59 billion in revenue through ads.
20. Bing’s ads revenue has increased constantly since 2016. The company’s revenue from search ads has increased at a CAGR of 13.47% from 2016 to 2022. The annual Bing ads revenue is listed below:

    Financial Year	Revenue (USD)
    2022	$11.59 billion
    2021	$8.53 billion
    2020	$7.74 billion
    2019	$7.63 billion
    2018	$7.01 billion
    2017	$6.22 billion
    2016	$5.43 billion

21. Bing’s average revenue per user increased to $9.66 in 2022. Historical data is provided below:

    Financial Year	Average Revenue Per User (USD)
    2022	$9.66
    2021	$7.75
    2020	$7.74
    2019	$8.20

22. In 2012, Bing ran an A/B test for the display of headlines for the ads on the SERPs and increased its revenue by $100 million!
23.  The averages of important Bing ads metrics across all the industries are:
    • Average Click-thru Rate: 2.83%
    • Average Cost Per Click:  $1.54
    • Average Conversion Rate: 2.94%
    • Average Cost Per Action: $41.44

Learn about Microsoft Bing Advertising through our complete guide.

Microsoft Bing Valuation

There is no official data on the market valuation of Microsoft’s Bing search engine.

However, by comparing it to Google, SignHouse estimated Bing’s valuation.

24. Bing was estimated to be worth $400 billion in 2023.
25. According to Bing statistics, the valuation is increasing steadily year-on-year.

    Year	Bing’s Estimated Valuation (in USD)
    2022	$400 billion
    2021	$395 billion
    2020	$235 billion
    2019	$214 billion
    2018	$192 billion
    2017	$189 billion
    2016	$149 billion
    2015	$146 billion
    2014	$105 billion

FAQs Related to Bing Statistics

1. When was Bing created?

Ans. Microsoft released the Bing search engine on June 3, 2009.

2. How much is Bing Worth?

Ans. Bing was estimated to be valued at over $400 billion in 2023.

3. How many users does Bing have?

Ans. Bing users were estimated to be over 1.1 billion in 2023.

4. What is the second-largest search engine in the world?

Ans. Bing is the second largest search engine in the world.

5. What was the Bing market share in 2023?

Ans. The search engine market share of Bing in 2023 was 2.90%.

Final Take on Bing Statistics

There you have it — all the important Bing statistics and facts for 2024.

I hope you’ll find these Bing search stats helpful. Feel free to use them anywhere!

Sources: Bing, SimilarWeb, Statcounter¹, Statista, Statscounter², Bing Blog, Microsoft, Signhouse, HBR, BrightEdge, WordStream