How to Install Facebook Pixel in Shopify? – Easy Method

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Shopify,

Installing Facebook Pixel can be useful if you’re running Facebook Ads. It can help you retarget the visitors and optimize the campaigns for better performance.

But how to install Facebook Pixel in Shopify?

Let’s learn it through this post.

In this post, you’ll learn how to add Facebook Pixel to Shopify store. Let’s get started.

Quickly Jump to:

What is Facebook Pixel?

The Facebook pixel is a small, lightweight piece of code that is implemented on your website. You can find it through your Facebook ads account dashboard.

Once installed, it allows Facebook to track and record your site visitors’ activities like the pages they visit, and products they view. It transmits data to Facebook servers by sending requests for various events.

Facebook Pixel in Shopify helps to:

  • Retarget Customers: You can retarget the customers that visit your site
  • Track Conversions: Measure the metrics such as conversion rate for the ad campaigns
  • Get Analytics & Insights: Gather data about how does customers interact with your site
  • Build Custom Audience: Laser-target the audience based on the data you collect

Now, let’s learn to install Shopify Facebook Pixel.

Options to Add Facebook Pixel to Shopify

There are two ways you can add Facebook Pixel:

  • Install it using Shopify Facebook app
  • Insert the Facebook Pixel code manually

In this post, we’ll learn how to add Facebook Pixel to Shopify manually.

Manually Install Facebook Pixel in Shopify

Step 1: Get Facebook (Meta) Pixel ID

Log into your Facebook account and move to Meta Business suite.

Go to Tools > Events Manager.

Go to Facebook Events Manager

Create a new data source by clicking the + icon and click “Connect data sources.”

Select “Web” as the data source type and click “Connect.”

Connect a web source

Now, enter the Pixel name and click “Create Pixel.”

Enter Pixel name and create

Choose “Install Code Manually” to get Facebook Pixel code for Shopify.

Install Facebook code manually in Shopify

Now, the Facebook (Meta) Pixel code will be displayed on the screen, copy it.

Step 2: Go to Shopify Theme Editor

Now, log into your Shopify admin and go to Online Store > Themes.

Go to Shopify Themes

Click the three dots left to the Customize button and click “Edit code” from the dropdown.

Edit Shopify Theme Code

Step 3: Add Facebook Pixel Code to Shopify theme.liquid File

The Shopify theme editor will display all the theme files.

Look for the theme.liquid file and open it.

Paste the copied Facebook Pixel (Meta) code under the <head> tag as shown below.

Add Facebook Pixel to Shopify Manually

Click “Save.”

That’s how easy it is to manually add Facebook Pixel code to Shopify.

Loved reading this tutorial? Here’s some other useful reads:

Facebook Pixel for Shopify: Tips

Here are some things to keep in mind while adding Facebook Meta Pixel to Shopify:

  • Always test the Facebook Meta Pixel code in Shopify after installing
  • If you’re using multiple themes, remember to deploy Meta Pixel to all of them
  • In case of any issues, use the Facebook Pixel Helper Chrome extension to debug
  • If you’re not proficient with Shopify themes, hire a Shopify expert to help you

Meetanshi is a leading ecommerce development company. We have a team of Shopify experts you can hire to help you set up Meta Pixel conversion tracking in Shopify.

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How to Install Facebook Pixel in Shopify? – Easy Method

Vishal Dave

He is a Content Writer at Meetanshi with 3+ years of experience. His main responsibility is to simplify complex subjects using an easy-to-understand language. Digital marketing, E-commerce, and Technology are his domains of expertise.

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