Best Practices for E-commerce Thank You Page

The E-commerce thank you page is a place to nurture the recent purchasers and generate more leads.

Success pages in Ecommerce are optional but common as it not only confirms the purchase and delivers a thank you message for the same but is also an opportunity to build a long-term customer relationship and generate more leads.

If you are a Magento 2 store owner, you can simply try the Magento 2 Success Page extension enable a thank you page for customer retention, boost sales, and other relevant information.

But some best practices are common for all E-commerce stores and can be implemented to get the most out of the success page. If you are using Magento 2 store and want to allow businesses to create a personalized post-purchase experience, enhancing customer satisfaction and brand loyalty than customize Magento 2 thank you page.

Optimizing the E-commerce Thank You Page:

1. Offer Social sharing buttons
2. Offer Newsletter Subscriptions
3. Cross-selling
4. Referral Programs
5. Ask for Feedback
6. Offer coupon codes
7. Interlink your content
8. Upselling

Best Practices for E-commerce Thank You Page

1. Offer Social sharing buttons

   Customers are usually excited to share their shopping with friends and family. Offering social sharing buttons and asking them to share their purchase on social media is what they’ll easily do, which in turn gives you a free promotion!

   The other advantage is that you’ll get the social proof for your brand. People tend to trust a brand more which have been reviewed by the customers already.

   92% of consumers are more likely to trust non-paid recommendations than any other type of advertising. If these statistics are to be believed

2. Offer Newsletter subscription

   If you haven’t got the chance to ask your customers to subscribe to your newsletter, thank you page is the best option. Securing your position in your customers’ inbox is a way to build a long-term business relationship.

   Also, do work on how you are asking them to subscribe to the success page. Do not simply ask to join your subscription list, it never works. Instead, lure them for exclusive offers, or valuable content straight to their inbox if they subscribe!

   Emails are important and these list of email marketing statistics say it all:

   1. 99% of consumers check their email every day.
   2.  87% of marketers say email is one of the top three organic content distribution channels.
   3. 59% of respondents say marketing emails influence their purchase decisions.

3. Cross-selling

   If a customer has reached the success page on your site means he/she trusts the business and would be willing to buy more at your online store if they find something good or useful.

   Do leverage this favor!

   If a customer has brought sports shoes, he might also be willing to buy a sports T-shirt or water bottle. Complement their original purchase with recommended products on the Thank You page. Do not be pushy but help them shop which can turn out great for your business. Read our complete guide on eCommerce cross-selling!

4. Referral Programs

   First of all, here are some of the top brands that have used referral programs for growing business: Evernote, Tesla, Maple, Dropbox, Google!

   Now that we know that it is a key marketing tactic, why not use it on our success page!

   You can offer coupons or discount on the next purchase if your customers refer your products to their friends or family. In this way, you not only get new customers but the one who has referred will also return to use the coupon you offered!

5. Ask for Feedback

   Surveying your audience will give valuable insight helpful for marketing strategies. Thank you page is the best place for surveys or feedbacks instead of any other stage which might be a hurdle in the buying process.

   You can ask the customers about what they liked about your business or suggestions for improvements. This is surely going to improve your service and products and attract more customers.

   It is always nice to read the customers’ mind, isn’t it!

6. Offer Coupon Codes

   A customer has just made a purchase and is on Thank you page. He is in the mood of spending and you offer a coupon code which pushes him again for shopping.

   Also, a discount offer with limited time of validity works for a conversion.

   Not too much and not too less, that the customers would always want it or switch to the competitors. Offer discounts at the correct time and at the correct shopping cycle.

7. Interlink your content

   You just solved a customer’s problem and now they are on your success page. Here is your chance to show them that you can solve their other related problems too or offer great content in which they recently showed interest.

   They are going to trust you for that and have a look at the link you are displaying on your thank you page. One more chance for you!

   Also, your that linked piece of content is getting the niche traffic!

8. Upselling

   Up-selling is simply convincing the customer to buy a higher quality or costlier item of the same thing they are going to buy now.

   And there’s nothing more beneficial than generating a second better sale from a thank you page!

   However, don’t be too pushy or aggressive. Simply focus on customers’ needs and try to add value in the upgraded version. You can also display a side-by-side comparison for the customers to see more value.

You can start to optimize your success page with these tips and enjoy more traffic and sales!

Also, if there’s something you know that I’ve missed out, please do share them in the Comments below.

Do not forget to share the post with E-commerce store owners via social media.

Thank You.

Get the most out of the Magento success page by showing discount codes, social share links, and product suggestions.

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