Top 10 Benefits of Customer Reviews in E-commerce

Are the customer reviews a part of your marketing strategy for your E-commerce business? If not, the post is for you.

Online customer reviews are a tool to drive sales and win customer loyalty. They act as social proof and compel visitors to make a purchase.

Building a strong online presence, pushing a confused potential customer to convert, free advertising, etc. are part and parcel of online reviews.

Check the below statistics showing the importance of reviews in online stores and read the benefits of customer reviews in Ecommerce!

 

Sources:

Top 10 ways to leverage online customer reviews in E-commerce:

1. Impact the purchase decisions
2. Build trust and credibility
3. Fuel your SEO efforts
4. Boost the confidence in new customers
5. Sales booster
6. A room for improvement
7. Low-cost marketing
8. Develop a close relationship with customers
9. Improved CTR
10. Competitive edge

Benefits of Customer Reviews in Ecommerce

1. Influence the buying decisions

   Customers are more likely to buy something that is recommended by others. Many times, they rely on other’s opinions about the product to make a buying decision.

   For example, a potential customer is looking for an item and comes across your product with a highly positive response from other customers, then he will prefer to check out your product over the competitor with less or no reviews.

   Thus, customer reviews help in increasing the traffic and eventually boost sales.

2. Build trust and credibility

   Customer reviews show that you care!

   Online stores can respond to reviews, good or bad, and create an impression that their business is worthy of customers’ trust.

   People are more likely to trust your business if people are saying good things about it!

3. Fuel your SEO efforts

   The search engines will get the updated content regularly in the form of customer reviews. Updated content has a higher chance of better ranking.

   Moreover, if customers are happy with your products or service and reflect it in the form of reviews, Google would also reward you with better rankings because Google loves what customers love!

   Additionally, the user-generated content, i.e., customer reviews sets your store apart from the traditionally built stores!

4. Boost the confidence in new customers

   When you have a new visitor who has bumped into your site and is unknown about your business or knows little about the products or services you offer, he can browse through the customer reviews.

   In this case, on reading good things about your business, he will start getting interested and check more about what you are offering. Eventually, you may earn a loyal customer!

5. Get a sales boost

   With all these benefits of customer reviews, the sales are eventually going to rise. As stated earlier, online reviews are a sales booster.

   Be it for a visitor prompted to check a positively reviewed item or a customer who trusts your business due to nice words for your business on the internet, the online reviews drive traffic and sales.

6. A room for improvement

   Reviews, good or bad, are always beneficial. Even if you get negative reviews, you can learn from it, find the loopholes, and improve.

   Bad reviews are the window for improvements. These reviews depict what customers are happy about and what they dislike with you. On receiving a negative review and quickly improving can give a chance to serve the customer better and enhance the customer experience!

7. Low-cost marketing

   Customer reviews are a cheap marketing source! They act as a catalyst for customers who are willing to do business with you but are confused. On reading positive things about your business, they will get the required push.

   Hence, customer reviews will serve as a marketing tool, free of cost!

8. Develop a close relationship with customers

   Stay connected with the customers and know their opinion.

   Customer reviews are a medium through which you can know their minds and what they think of your products or services. Reaching out to them otherwise may not be feasible but reviews make it easy.

9. Improved CTR

   Online customer reviews improve click-through rates.

   People are prompted to click the result that is already verified by other customers! With rich snippets flaunting the star ratings and reviews will increase the click-through rate surely!

10. Competitive edge

    Online reviews help your business stand apart from the competitors. Your efforts to gain a review will set your business distinct. When a potential customer gets choices between you and the competitor, a positive review from your past customer can work for you in such cases.Hence, the customer reviews give the competitive edge that is much required in today’s market!

How to encourage customer reviews

1. Review Reminder

   Reminding the customers to leave a review is necessary because they tend to forget about it or they just leave after shopping. Also, sending a review reminder Email can give them a chance to use your product for some time and then give their opinion.

   If you are a Magento 2 store owner, implementing this system can be easy with Magento 2 Review Reminder extension that automates the reminder emails to customers reminding them about reviewing their purchase at the store.

2. Reviewing should be easy

   If the customers are taking their valuable time out to write a review for your business, don’t make their life harder.

   An easy layout to submit a review is necessary so that they won’t abandon the process frustrated or confused. Offer a clear, concise, and easy to use form or popup on your website for them to easily write a review and submit their details!

   Also, do not force them to log in to write reviews. Allow guests to write reviews. If you are a Magento 2 store owner, you can also check the method that allow guests to write reviews in Magento 2.

3. Coupons

   Luring the customers for a coupon in exchange for a review can be effective. Also, doing so, the customer will come back to redeem that coupon and you get an extra conversion!

   Thus, in this way, you earn a review as well as more sales!

4. Review partner sites

   There are many sites like GoodFirms, Clutch, etc. that are review platforms for many products and services. These sites make sure that the reviews are not fake.

   By collaborating with such sites and earning reviews on them can boost the store’s credibility. The customers may not trust the reviews on your own site but they can believe the reviews earned on Google, Facebook, and review platforms like Goodfirms or Clutch.

Also Read:

• 7 Reasons to Set up Facebook Shop for E-commerce Store in 2022

Earning customer reviews is important and I’ve also shown the ways to implement the online customer reviews system. So it is time to get started and flaunt all those good things your customers are saying about you and bring back more customers to your store!

Also, if you are leveraging the customer reviews in any other ways that I might have missed out, do mention them in the Comments section below. I’d like to read them.

Also, feel free to share the tutorial with fellow store owners via social media.

Thank you.