What is a Payment Gateway and How Does it Work?
Payment Gateway is a must-have for any online store for capturing payments with security. Integrating the payment gateway with your store offers a seamless payment system to accept payments through credit cards, debit cards, or any other method.
If you are setting up an online store, you need to know everything about payment gateway, its types, how to integrate it, and things to consider while choosing the payment gateway.
If you are a Magento 2 store owner and want to accept payments securely, you may have a look at the range of Magento 2 Payment extensions according to your business requirements.
What is Payment Gateway?
A payment gateway is an electronic payment service provider that authorizes credit and debit card transactions for businesses.
The payment gateway can also be seen as a middleman between you and your bank. This means that you’ll need to sign up with the gateway first before setting it up with your bank account.
A payment gateway is usually an internet service that accepts payments from customers on behalf of vendors or merchants using online or mobile devices.
It manages the transmission of funds, authorizes credit or debit card transactions, and provides the merchant with a single interface to process transactions. Payment gateways are available in both online and offline environments as well as both in-store and mobile environments.
A payment gateway can be used to accept payments online, by telephone, or through a mobile app. The service provider will direct the transaction to their own processing system which will process it and then forward it to the customer’s bank for verification. When the payment is approved, the merchant has access to cash without having had any direct contact with their customer’s bank account.
There are two types of Payment Gateway – Direct and Hosted. The direct payment gateway processes faster payments by allowing the users to enter their card details in the store itself. The hosted payment gateway ensures security by redirecting the user to the hosted payment page. In the case of hosted payment gateway, the user does not have to enter their sensitive card details in the store neither is it saved in the store environment.
Why Do You Need a Payment Gateway?
Without a payment gateway, customers would not be able to make transactions on your website.
A payment gateway is needed for online businesses because it can process credit card information and other methods of payment. It also provides security and protection for all parties involved in the transaction.
Finally, the payment gateway processes customer refunds and shipping costs. It also handles customer-specific discounts, figures out tax rates for specific countries, and calculates shipping rates to determine what is the best deal for your customers.
A payment gateway can also offer a variety of reporting features that will provide data for you about how each transaction went through the system as well as why issues may have occurred with each transaction.
How to Choose the Best Payment Gateway for your Business?
Choosing the best payment gateway is a challenging task. There are so many different options to choose from and each company offers something different.
Also, depending on your target audience and location of the business, the choice of payment gateway varies. You may refer to the below posts to find the best payment gateway for your online store:
- 5 Best Payment Gateways in Australia [2023]
- 10 Best Payment Gateways in UK [2023]
- 10 Best Payment Gateways in USA [2023]
- 10 Best Indian Payment Gateways [2023]
One of the best ways to figure out which payment gateway might be best for your business is by looking at their integration capabilities or if they have integrations with other services you use like Magento or Shopify. Another key factor to consider is how easy it will be for you to integrate your E-commerce platform with the payment gateway.
Security is of utmost importance while considering the payment gateway as it affects the user experience of the store. Compromising with the security is not acceptable as the customers’ sensitive data is at risk.
Look out for features like responsiveness, easy checkout, buy now and pay later feature, etc. while choosing the payment gateway for your business.
Conclusion:
Now that you know everything about what is a payment gateway and things to consider while choosing the payment gateway for your business, dive in the world of Ecommerce to reach a larger audience and generate more revenue through Internet!
Shivbhadrasinh Gohil
Shivbhadrasinh is the Co-founder & Chief Marketing Officer at Meetanshi. He leads the marketing team and is the person behind the marketing & branding success of the company. Being a seasoned digital marketer, he has been consulting online businesses for growth since 2010 and has helped 100+ clients with digital marketing success.
He loves sharing tips and insights about the latest digital marketing trends aimed at helping online business owners.
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