How Experts are Leveraging SMS Notification in E-commerce

Based on our experience, using SMS for shipping and delivery updates can dramatically increase customer satisfaction and lead to more sales. We use SMS alerts to keep customers updated on the status of their orders. Once the shipment arrives, we alert the customer and also invite them to share their experience with our product on social media. We find that using SMS in this manner increases customer excitement in the unboxing and results in more shares on social media.

– Jessica Rose, Chief Executive Officer of Copper H2O

I have integrated my text marketing platform with Shopify and got instant results. The text messages are quickly sent to customers. Whenever their favorite things are restocked, the related customers get the alerts. If the customers leave the cart without checking out completely, they get abandoned cart notices. Other than that, they also get the order confirmation notifications to keep track of the whole delivery process.

– Mike Bran, Founder & CEO of ThrillAppeal

We have been using SMS notifications for our online store for over a year now. Anyone that approves to receive these notifications will get a welcome message, a shipping notification, and if they didn’t complete their checkout, a shopping cart abandonment text message with a coupon code. This has been very successful, as everything is tracked, so we can see all the results right in Google Analytics. And based on that, the cost for this strategy is well worth the increase in sales we are receiving from it.

– Jeff Moriarty, Marketing Manager, Moriarty’s Gem Art

We send a payment received SMS notifications to each of our customers. It always improves the customer experience and we gain their loyalty.

During paying online, a person remains extremely anxious and doubtful about whether the money reaches the rightful and legitimate recipient or not. The same person becomes fully relieved once he gets the receiving confirmation from the right recipient. This receiving confirmation plays a vital part of any online business to gain the trust of its customers. A payment received notification instantly sent by SMS directly to the inbox of the customer makes the customer forever loyal to the business. Studies revealed that E-commerce stores that don’t send payment received text messages to their customers cannot build a loyal customer base. So, the payment received SMS notification is essential for any E-commerce store to get loyal customers.

– Andrei Vasilescu , CEO & Digital Marketing Expert at DontPayFull

We give an opportunity to our customers to get notified through SMS. We ask about the phone numbers of our customers at the checkout instead of taking their email addresses. Customers who give us their phone numbers are alerted through the app via SMS about their shipping information.

SMS notification is the hassle-free way for a buyer and decreases customer service value for an online store. It is a fast and non-internet dependent way of communication with your customers.

– Founder and CEO at ProductReviewer.com.au