The Complete List of Wix Statistics to Find Out its Market Share, Usage, and More

Are you looking for some Wix statistics before opting for the platform? Or just curious to know where it stands in the market right now?

Then you are at the right place. 🎉

We have searched the internet for you and listed out some interesting Wix stats for 2024. Also, at the end of the blog, we have answered some frequently asked questions you should not miss.

So, let’s get started!

Table of Contents

25+ Wix Statistics for 2024

The below Wix statistics will give you a clear understanding of the present market position, usage, current users, and much more about the platform. Here we have segmented the statistics under different sub-headings to make the information more accessible.

Wix Usage Statistics

  1. Around 200 million users use Wix to build their presence online. Here is the breakdown: 1 million users in 2009, 50 million in 2014, and 200 million in 2021.
  2. Globally, 190 countries use Wix.
  3. 648,577 live Wix stores are running on the platform as we speak.
  4. Wix is the 1st choice for brands that use simple website-building technologies.
  5. Wix is the 3rd most used website builder for the top 10K sites around the world.
  6.  64.4% of Wix website owners sell 1 to 9 different products on their site.
  7. 56.7% of Wix site owners use Instagram for their social media engagement.
  8. 69.7% of Wix stores use a .com domain followed by.co.uk and .org.
  9. The Wix app has 44,000 downloads per day.
  10. In the last 3 months, 1650 merchants have switched to Wix for their e-commerce needs.
Wix Market Share as an ECommerce Platform
Wix Usage in ECommerce

Wix Website Statistics

  1. As per a test run by Website Builder Expert, Wix is the best all-around website builder out of the several tools they tested.
  2.  8,519,305 websites are using Wix across the internet.
  3. In July 2020, Wix had 160 million registered users.

Wix Traffic Statistics

  1. The global ranking of Wix has increased from 982 to 774.
  2. Wix had 46.6M website visits in February 2023.
  3. The top 3 countries that sent the most traffic to Wix are the USA (161,824), the UK (32,971), and Canada (25,417).
  4. The largest age demographic on the site is 25-34 years old.
  5. Wix has two main traffic sources: 66% direct and 20.71% organic.
  6. Wix gets 46.10% of its social media traffic from YouTube, followed by Facebook (20.17%).

General Wix Statistics

  1. At the end of 2020, Wix had 196.7 million subscribers, of which 5.5 million were premium subscribers.
  2. In 2022, Wix grew by 6%; this year, it might grow by 10%.
  3. Wix stores increased by 7.4% in the 4th quarter of 2022.
  4. In the last fiscal year, the total revenue of Wix was $1.39 billion (a 9.29% increase from 2021).
  5. Wix gets 57% of its revenue from North America.
  6. Wix has around 5000 employees worldwide, and 50% of the employees heavily focus on research and development.
  7. The platform supports 35 languages worldwide.
  8. Wix offers more than 900+ customizable templates.
  9. The Wix App Market has 300 popular apps.
  10. Wix got a rating of 4.5 in 2023.

Conclusion

Wix is growing impressively in the market. We believe it, and these Wix statistics are proof.

The platform is building more features to empower business owners to make a website exactly like they want without being tech-greek. We have also listed top statistics about the leading CMS platform, you can them out at WordPress statistics.

We hope these Wix stats helped you understand the platform better. If you have been using Wix for some time or are a newbie, we would love to read about your experience. Let us know in the comment section.

Frequently Asked Questions

1. What is Wix?  And who are the founders?
Ans: Wix is a website builder that lets you create attractive websites without any particular set of designing skills or coding experience. Wix is the brainchild of our 3 founders: Avishai Abrahami, Nadav Abrahami, and Giora Kaplan.

2. What percentage of websites are Wix?
Ans: As per the w3techs report, 3.7% of websites use Wix as their content management system.

3. Is Wix good for SEO?
Ans: Yes, Wix is good for SEO. Over the period of time, Wix has added many new features from an SEO perspective and has a complete checklist that you must follow while creating your site.

4. Does Wix support Google Analytics?
Ans: Yes, Wix does support Google Analytics. This feature is available in their paid plans.

Related read: How to Set Up GA4 (latest version)

5. What are Wix pricing and plans?
Ans: Wix has different pricing models. Their pricing plans start from $16 per month to $59 per month. You can refer to their pricing plans here.

Source: Wix, Support.Wix, Store leads, Trends.builtwith, Website Builder Expert, Website Builder Insider, Similarweb, Reuters, Forbes, macrotrends, yahoo, tooltester, w3techs

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The Complete List of Wix Statistics to Find Out its Market Share, Usage, and More

Krupali Gohil

Krupali is a content writer at Meetanshi. She is an experienced writer who gives words life and loves writing content that makes a difference.